Son Soo-hyun Takes the Reins as Animal Rights Advocate, Leading Seoul Film Festival
SEOUL, SOUTH KOREA – October 23, 2024 – In a move celebrated by animal welfare advocates, acclaimed actor Son Soo-hyun has been named the 8th Seoul Animal Film Festival’s official ambassador. This appointment signals a growing momentum for veganism and animal rights awareness in South Korea, with Son Soo-hyun poised to become a prominent voice in the movement. This is breaking news for those following the intersection of celebrity influence and social responsibility, and is optimized for immediate Google News indexing.
From Screen Star to Animal Advocate: Son Soo-hyun’s Journey
Son Soo-hyun, known for his roles in films like Lucky, Apartment, and Shepherd, has quietly but consistently championed animal rights and a vegan lifestyle. His commitment extends beyond public endorsements; he’s a co-author of the vegan essay “I thought about eating” and has served as an executive member of the Seoul Animal Film Festival since last year. This dedication, coupled with his recent accolades – including the Wild Flower Award and the Seoul Independent Film Festival Independent Star Award – made him a natural choice for the ambassadorship.
“It is an honor to be able to join the Seoul Animal Film Festival, which conveys human beings in various ways that human beings are part of the ecosystem,” Son Soo-hyun stated. His words reflect a growing understanding of the interconnectedness of all living beings and the importance of ethical treatment of animals.
The Seoul Animal Film Festival: A Platform for Change
The 8th Seoul Animal Film Festival, building on its origins as the Kara Animal Film Festival in 2018, will run from October 28th to November 3rd at the Korea Film Archive, Indie Space, and online via the Ferplay platform. The festival will showcase over 40 screenings and programs, exploring the complex relationship between humans and animals, particularly within the context of pressing global issues like democracy and the climate crisis.
This year’s slogan, ‘The world that THEREFORE We Become,’ encapsulates the festival’s core message: that we are all co-creators of a shared world, and animals are integral participants. The festival’s evolution, including the establishment of a short film competition in 2022, demonstrates its commitment to fostering a new perspective on animal rights and non-human beings. Previous animal friends ambassadors include a diverse group of animal-loving broadcasters like Yoo Yeon-seok, Han Bo-rum, Lee Ki-woo, Nambora, and Baek Ye-rin.
The Rising Tide of Veganism and Animal Rights in South Korea
Son Soo-hyun’s appointment and the festival’s focus reflect a broader shift in South Korean society. While traditionally a meat-heavy diet was common, veganism and vegetarianism are gaining traction, particularly among younger generations. This is driven by increased awareness of animal welfare concerns, environmental sustainability, and the health benefits of plant-based diets. The growing popularity of vegan restaurants and products in Seoul is a testament to this trend.
Evergreen Insight: The global vegan market is projected to reach $24.8 billion by 2027, according to a recent report by Grand View Research. This growth is fueled by ethical considerations, environmental concerns, and a growing understanding of the health benefits of plant-based eating. South Korea is poised to become a significant player in this market, and figures like Son Soo-hyun are instrumental in driving this change.
The Seoul Animal Film Festival isn’t just about showcasing films; it’s about sparking conversations, challenging perspectives, and inspiring action. Son Soo-hyun’s involvement promises to amplify that message, reaching a wider audience and encouraging a more compassionate and sustainable future for all.
As the festival approaches, anticipation builds for a thought-provoking and inspiring event that will undoubtedly contribute to the ongoing dialogue surrounding animal rights and our shared responsibility to protect the planet. Stay tuned to Archyde for continued coverage of the Seoul Animal Film Festival and the growing movement for animal welfare.
Source: Ko Eun-kyung, Animal welfare journalist, Hankook Ilbo
