Advertising: French Teads targets a $ 5 billion IPO on Wall Street

Posted on Jul 21, 2021, 2:35 PMUpdated on Jul 21, 2021, 2:46 PM

Soon one more “Frenchy” on Wall Street. This Thursday, Teads took another step towards its IPO on the Nasdaq by unveiling its IPO price which will be between 18 and 21 dollars per share. The company sells video spaces that fit between paragraphs of online news articles, a low-intrusive and high-end format. If the upper range is reached, the group could raise $ 808.5 million during this operation; which would value the French company specializing in digital video advertising nearly $ 5 billion.

A level that would make this group – founded in 2005 by Pierre Chappaz, Bertrand Quesada and Loïc Soubeyrand who left the company in 2016 – a real heavyweight in adtech. By way of comparison, the French Criteo – a major player in the sector – today has a market capitalization of $ 2.44 billion on Wall Street. Now it remains for Teads to convince investors during its “road show”.

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