After the industrial revival, heading towards the rise in quality

Traditionally, stimulating growth has been seen as the best way to create job opportunities and raise living standards. Now, political and business leaders are beginning to see it the other way around: by better preparing citizens to navigate the world of work, businesses can more effectively drive their economic growth and development.

Speaking at the conference held Thursday, May 19, 2022 in Casablanca, the Minister highlighted the particularity of the current global context, which constitutes a challenge but also an opportunity, stressing the need to attract investors by putting in place the necessary conditions. to strengthen Morocco’s competitiveness.

Skills-driven future economic growth

Leadership plays a key role in sustainable economic growth because it involves providing opportunities for growth and progressive development. Good leadership therefore becomes a visible aspect through, for example, a well-developed infrastructure and a country’s ability to provide basic amenities, especially to young people, who “are increasingly choosing to work abroad”, explains the minister.

Additional efforts should be made by the various partners to strengthen the gains of companies so that they are able to reinvest, he added, noting that the industrial fabric must provide jobs that correspond to the potentials and training of young people. .

Unsuitable entrepreneurial strategies?

In order to successfully transform the Moroccan industrial fabric, the sector needs dedicated leaders at the national and regional level, who are committed to reviving the economic renaissance while adapting their strategies to the current context.

In this sense, Mezzour argued that besides formulating policies favorable to the manufacturing sector, our country needs leaders who believe in driving industrialization towards innovation. “Moroccan investors must have confidence in their country’s strategies, particularly in the area of ​​real estate, the profitability of which has fallen over the past ten years,” he said, adding that industrial acceleration is not not only a question of knowledge but also of will.

For her part, Farida Jirari, Director General of the Association for the Progress of Leaders, affirmed that “the long periods of confinement and restrictions have not prevented the association from continuing its mission of providing new ideas, innovative approaches and useful experiences for the leader and the company in times of turbulence”, adding that during the last two years, the APD has held more than 80 virtual and face-to-face meetings to support leaders during this period.

“Industrial sovereignty, import substitution policy, decarbonization strategy, digital transformation of the trade sector…so many major projects that the Ministry of Industry and Trade is undertaking to strengthen the industrial acceleration that the Kingdom is experiencing and confirm its positioning as a powerful industrial and commercial hub linking Africa and Europe,” said Jirari, noting that Morocco was able to regain pre-pandemic pace by multiplying economic activities without sacrificing quality.

Through the Industrial Acceleration Plan (PAI) 2014-2020, then the Industrial Recovery Plan 2021-2023, the industrialization strategy which is based on an import substitution approach in which the government provides both direct support and tariff protection for industry, the Moroccan industrial sector is experiencing a decisive turn, like the model of South Korea which, for fifty years, has climbed four to four times the ladder of economic development.

This ambitious vision highlighted by the Minister thus supposes limiting ourselves to importing the essentials, an objective which is proving difficult given the current context which requires a reinforcement of strategic stocks.

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