Agoda Announces Busan as a Premier Cultural Destination in Asia: A Guide to Exploring Busan’s Rich Cultural Offerings

September 9, 2025

Seoul, South Korea – Busan, South Korea’s vibrant coastal city, is rapidly gaining recognition as a premier cultural destination in Asia. This shift is driven by a diverse array of art and culture festivals, notably the Busan International Film Festival (BIFF) and the Busan International Rock Festival, which are slated to take place from September 17-26 and September 26-28, 2025, respectively.

Rising Interest in Busan Festivals

According to recent data from digital travel platform Agoda, searches for accommodations in Busan by travelers from South Korea have seen a meaningful increase. A 6% rise was recorded for bookings surrounding BIFF, while a considerable 42% jump was observed for the Busan International Rock Festival, with check-ins beginning two days prior to each event.This indicates a strong domestic interest in these cultural events.

Beyond domestic appeal, Busan is drawing growing numbers of international visitors.Accommodation searches originating from overseas markets increased by 31% leading up to the festivals. Vietnam demonstrated the largest increase in interest, emerging as the top overseas market searching for Busan lodging during this period.

A 30-Year Legacy of Cinema and a Platform for new Rock Talent

Busan has intentionally cultivated a reputation as a leading ‘culture-cation’ destination. The city consistently invests in world-class events and actively supports creative industries. Celebrating its 30th anniversary this year, BIFF, the first international film festival in South Korea, continues to play a critical role in promoting Korean and Asian cinema on a global scale. It does this by spotlighting new films and nurturing emerging filmmakers.

the Busan International Rock Festival also contributes considerably to the city’s cultural vibrancy. Its ‘Rookies on the BU-ROCK’ competition, a collaborative effort with the Busan City government, provides a platform for undiscovered artists. Winning teams receive performance opportunities at the festival and chances to participate in international events.

The Evolution of Busan’s Tourism Landscape

Jay Lee, Country Director for South Korea at Agoda, noted the transformation of Busan. He stated that the city is no longer solely defined by its beautiful beaches and scenic attractions. It is indeed fast becoming an artistic and cultural center hosting diverse events spanning music, film, and gaming. Agoda’s comprehensive travel options facilitate seamless planning for a ‘culture-cation’ experience in Busan.

Festival	Dates (2025)	Domestic Accommodation Search increase	International Accommodation search Increase
Busan International film Festival (BIFF)	September 17-26	6%	31%
Busan International Rock Festival	September 26-28	42%	31%

Did You Know? Busan is the second-largest city in South Korea, boasting a population of over 3.4 million people as of December 2023, according to Statistics Korea.

Pro Tip: Consider purchasing a Busan City Tour Bus pass for convenient access to major attractions and festivals.

With over 6 million holiday properties, 130,000 flight routes, and 300,000 activities available through Agoda, travelers have ample opportunities to tailor their Busan experience. Visit www.Agoda.com or download the mobile app for the latest deals.

Busan: Beyond the Festivals

While the BIFF and the Busan International Rock Festival are major draws, Busan offers a wealth of year-round attractions. Gamcheon Culture Village, with its colorful houses and art installations, is a popular destination. haeundae Beach remains a beloved spot for relaxation and watersports. The Jagalchi Fish Market provides a glimpse into the local culinary scene, offering fresh seafood and a vibrant atmosphere. Busan’s blend of modern amenities and customary culture makes it an appealing destination for all types of travelers.

frequently Asked Questions About Traveling to Busan

• What is Busan best known for? Busan is renowned for its beautiful beaches, vibrant festivals, and increasingly, its thriving cultural scene.
• When is the best time to visit Busan? Spring (April-May) and Autumn (September-October) offer pleasant whether and are ideal for exploring the city.
• is Busan expensive to visit? Compared to Seoul, Busan is generally considered to be more affordable, especially for accommodation and food.
• How can I get around Busan? Busan has an efficient public transportation system, including a subway, buses, and taxis.
• What are some must-try foods in Busan? Don’t miss out on fresh seafood at Jagalchi Market, Dwaeji Gukbap (pork and rice soup), and Ssiat Hotteok (sweet pancake).

what are your thoughts on Busan’s rise as a cultural hub? Are you planning a trip to experience its festivals firsthand?

what specific cultural experiences, like temple stays at beomeosa Temple, does Busan offer that differentiate it from other major cities in Asia?

Unveiling busan’s cultural Heart

Agoda’s recent spotlight on Busan as a leading cultural hub in Asia isn’t a surprise to those who’ve experienced this dynamic South Korean city. With a population exceeding 3.3 million as of 2024 [1], Busan seamlessly blends conventional heritage with modern vibrancy, offering a unique travel experience.This guide delves into the must-see cultural attractions, hidden gems, and practical tips for exploring Busan’s rich offerings. Whether you’re a history buff, art enthusiast, or simply seeking authentic Korean experiences, Busan has something to captivate you.

Historical Sites & Temples: A Journey Through Time

Busan’s history is deeply interwoven with its cultural landscape. Exploring these sites provides a tangible connection to the past.

Beomeosa Temple: Nestled in the mountains,Beomeosa temple is one of Korea’s most significant Buddhist temples. Founded in 678 AD, it offers stunning architecture, serene gardens, and opportunities for temple stay programs – a truly immersive cultural experience.

Gamcheon Culture Village: Often called the “machu Picchu of Busan,” this hillside village is a labyrinth of colorful houses, art installations, and winding alleyways. Originally a shanty town, it’s been transformed into a vibrant artistic community.

Taejongdae Park: While known for its scenic coastal views, Taejongdae also holds historical significance as a former military defence site. Explore the lighthouse and rocky cliffs, imagining Busan’s past as a vital port city.

United Nations Memorial Cemetery in Korea (UNMCK): A poignant reminder of the korean War,the UNMCK honors the soldiers who fought for South Korea. It’s a moving and respectful place to learn about this pivotal moment in history.

Art & Museums: Busan’s Creative Pulse

Busan’s art scene is thriving,with numerous museums and galleries showcasing both traditional and contemporary works.

Busan Museum of Art: Featuring a diverse collection of Korean and international art, the Busan Museum of Art hosts rotating exhibitions and permanent displays.

Museum of modern and Contemporary Art Busan (MMCA Busan): Explore cutting-edge contemporary art in this architecturally striking museum.

Busan Cinema Museum: Celebrating Busan’s long-standing connection to film (home to the Busan international Film Festival), this museum showcases the history of Korean cinema.

gallery Tour in Haeundae: Haeundae district boasts a concentration of smaller,autonomous art galleries,offering a more intimate art viewing experience.

Traditional Culture & Local Experiences

Immerse yourself in authentic Korean culture with these unique experiences.

Jagalchi Fish Market: Witness the bustling energy of Busan’s famous fish market. Sample fresh seafood, and experience the local culinary scene.

Gukje Market: A sprawling traditional market offering everything from clothing and electronics to street food and souvenirs. It’s a fantastic place to soak up the local atmosphere.

BIFF Square: Dedicated to the Busan International Film Festival, BIFF Square is a lively hub with street performers, food stalls, and handprints of famous actors.

Traditional Korean Cooking Classes: Learn to prepare classic Korean dishes like kimchi, bibimbap, and bulgogi in a hands-on cooking class.

Tea Ceremony: Participate in a traditional Korean tea ceremony, learning about the art of tea readiness and the cultural significance of this ancient practice.

Festivals & Events: Busan’s Year-Round Celebrations

Busan hosts a variety of festivals throughout the year, offering unique cultural experiences.

Busan International Film Festival (BIFF): One of Asia’s most prestigious film festivals, BIFF attracts filmmakers and film enthusiasts from around the globe (typically held in October).

Busan Sea Festival: A summer festival celebrating the ocean with concerts,performances,and water sports.

Lotus Festival: Held in May, this festival celebrates the blooming of lotuses at Suseong Lake, with cultural performances and traditional games.

Busan Jagalchi Fish Festival: A festivity of Busan’s seafood heritage, featuring cooking demonstrations, seafood tastings, and cultural performances.

Practical Tips for Exploring Busan

Transportation: Busan has an efficient public transportation system, including a subway, buses, and taxis. Consider purchasing a T-money card for convenient travel.

Accommodation: Busan offers a wide range of accommodation options, from budget-friendly guesthouses to luxury hotels. Agoda provides a comprehensive selection of hotels in Busan.

Language: While english is spoken in tourist areas, learning a few basic Korean phrases will enhance your experience.

Currency: The currency in South Korea is the Korean Won (KRW).

Best Time to Visit: Spring (April-May) and Autumn (September-October) offer pleasant weather and vibrant scenery.

[1]: https://en.m.wikipedia.org/wiki/Busan