Home » Technology » AI Adoption Drives 5.55 Trillion Won Investment Over Five Years: Samsung’s ‘Elevate’ Launch Fuels Growth

AI Adoption Drives 5.55 Trillion Won Investment Over Five Years: Samsung’s ‘Elevate’ Launch Fuels Growth

by Omar El Sayed - World Editor

Microsoft Elevate Launches to Democratize AI, Empowering Global Workforce

Seoul, South Korea – Microsoft has officially unveiled “Microsoft Elevate,” a new internal initiative dedicated to accelerating the adoption of artificial intelligence (AI) technology and bolstering digital skills worldwide. the program is built upon the core ideology of “People’s First AI,” aiming to make AI accessible and beneficial for everyone.

Microsoft Elevate will focus on providing accessible technology and crucial tools, empowering individuals globally to leverage the transformative power of AI. This initiative expands upon Microsoft’s existing philanthropic efforts and its commitment to fostering technological advancement, with a portion of profits reinvested into non-profit programs.”Elevate is structured to reinvest a portion of profits into non-profit programs,building upon and expanding the roles of ‘Philanthropy’ and ‘Tech Foso’,” stated a Microsoft official. The program intends to offer comprehensive AI and cloud technical support, ensuring that a broad spectrum of users can benefit from these cutting-edge technologies.

In the coming two years, Microsoft plans to equip 20 million people with fundamental and advanced AI skills through the “Elevate Academy.” This educational pathway will also facilitate the attainment of in-demand AI certifications, fostered through strategic collaborations with LinkedIn and GitHub.

Microsoft is actively fostering an environment where diverse organizations can contribute to the direction of AI development.Recent partnerships with labor organizations, such as the American Federation of Teachers, are aimed at integrating AI education and training into schools, community colleges, and non-profit organizations. Additionally, a collaboration with Code.org for the “Hour of AI” initiative underscores Microsoft’s commitment to introducing AI concepts to a wider audience.

“Our goal is not to replace humans, but to create machines that help people do better,” emphasized Brad Smith, president and Vice Chairman of Microsoft. This forward-looking vision guides Microsoft Elevate’s mission to augment human capabilities through intelligent technology.

What specific areas of AI research and development will Samsung prioritize wiht the ‘Elevate’ platform?

AI Adoption Drives 5.55 Trillion Won Investment Over Five Years: Samsung’s ‘Elevate’ Launch Fuels Growth

Samsung’s Bold AI Strategy: A Five-Year Plan

Samsung Electronics has announced a massive 5.55 trillion Won (approximately $4.3 billion USD) investment over the next five years, dedicated to accelerating its Artificial Intelligence (AI) capabilities. This significant financial commitment underscores the company’s ambition to become a leader in the rapidly evolving AI landscape. The cornerstone of this initiative is the launch of “Elevate,” Samsung’s thorough AI platform designed to permeate across its entire product ecosystem – from smartphones and TVs to home appliances and semiconductors. This isn’t just about adding AI features; it’s a fundamental shift in how Samsung designs, manufactures, and delivers its products.

The ‘Elevate’ Platform: Core Components & Functionality

‘Elevate’ isn’t a single product, but rather a layered AI infrastructure. It’s built around three key pillars:

AI Chipsets: Samsung is heavily investing in developing specialized AI chips,including Neural Processing Units (NPUs),to enhance on-device AI processing. This focus on edge AI reduces latency, improves privacy, and enables functionality even without a constant internet connection.

AI Software & Algorithms: The platform incorporates advanced machine learning algorithms and software frameworks optimized for Samsung’s hardware. This includes improvements in areas like image recognition, natural language processing, and predictive analytics.

AI Services & Cloud Infrastructure: Samsung is expanding its cloud infrastructure to support AI-powered services, allowing for data analysis, model training, and remote device management.This cloud component is crucial for features requiring extensive data processing.

Investment Breakdown: Where is the Money going?

The 5.55 trillion Won investment is strategically allocated across several key areas:

  1. Next-Generation AI Chip Development (40%): A considerable portion is dedicated to designing and manufacturing cutting-edge AI chips, aiming to surpass current market offerings in performance and efficiency.
  2. Software & Algorithm Innovation (30%): This includes research and development in areas like generative AI, computer vision, and speech recognition.
  3. AI Infrastructure Expansion (20%): Strengthening Samsung’s cloud infrastructure and data centers to support the growing demands of AI applications.
  4. Talent Acquisition & Training (10%): Attracting and developing top AI talent through strategic hiring and internal training programs. This is vital for sustaining long-term innovation.

Impact on Samsung’s Product Lines: A Deep Dive

The integration of ‘Elevate’ will be felt across Samsung’s diverse product portfolio. Here’s a look at anticipated improvements:

Smartphones: Expect more smart camera features, enhanced voice assistants (Bixby), and personalized user experiences powered by on-device AI. Real-time language translation and advanced image editing capabilities are also likely.

Televisions: AI will drive improvements in picture quality (upscaling, noise reduction), sound optimization, and personalized content recommendations. Smart TV features will become more intuitive and responsive.

Home Appliances: Smart refrigerators will offer more accurate food management and recipe suggestions. Washing machines will optimize wash cycles based on fabric type and soil level. Energy efficiency will be a key focus.

* Semiconductors: Samsung’s AI chips will not only power its own products but will also be offered to other companies, establishing Samsung as a major player in the AI chip market.

The Competitive Landscape: Samsung vs. the AI Giants

Samsung’s aggressive AI push positions it to compete directly with tech giants like Google, Apple, and Amazon, all of whom are heavily invested in AI. Though, Samsung has a unique advantage: its vertically integrated business model. This allows it to control the entire AI stack – from chip design to software development to product manufacturing – giving it greater flexibility and control over innovation.

Moreover, the rise of AI-powered IDEs like Cursor (as highlighted in recent tech news) demonstrates the broader industry trend towards AI-assisted development, a space samsung could potentially leverage within its semiconductor division.

Benefits of Samsung’s AI Investment: Beyond the Products

The benefits of this investment extend beyond improved

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