Alba Melendo: The Stylist Behind Aitana’s Reign on Stage

Aitana’s Style Evolution: The Mastermind Behind the Stage-Stealing Looks

Aitana’s current tour isn’t just a musical triumph; it’s a sartorial spectacle,a testament to her evolving personal and artistic identity. The elegant styling gracing stages across Spain and beyond is the brainchild of Alba Melendo, a stylist whose influence, though often behind the scenes, is undeniably brilliant. Melendo, a familiar name in the high-fashion editorial world, having crafted covers for global icons like Kylie jenner and Paris Hilton, has now imprinted her unique aesthetic onto the Spanish pop landscape through her collaboration with Aitana.

Melendo’s approach to tour wardrobes is meticulous, deeply rooted in understanding the very fabric of the performance.As she’s shared in various podcast appearances, her process begins with a deep dive into the concert’s setlist. She analyzes song tempos, identifies moments of high energy versus intimate emotional beats, and strategically crafts each look to serve a distinct visual and narrative purpose. “For me, it’s crucial that the looks are ‘stage-worthy’,” Melendo has explained. “I dislike when a stage look can easily be worn day-to-day; it diminishes the magic.” This dedication to creating looks born for the spotlight is evident in every ensemble.

A hallmark of Melendo’s personal style, which she playfully dubs her reign as the “Queen of Strass,” is a masterful use of embellishments. This signature sparkle is immediately apparent when examining Aitana’s tour outfits, especially the striking ensembles that captivated audiences in Barcelona.

Barcelona’s Fashion Forward Moments

During her nearly three-hour, 36-song performance at the Olympic Lluís Companys stadium, Aitana showcased three distinct costume changes, each marking a notable elevation of her visual presence. The opening look was a vision of ethereal grace: a white, almost celestial ensemble featuring a hand-draped gauze asymmetric skirt paired with a top adorned with Swarovski crystals and freshwater pearls. this “authentic Pop Look” perfectly set the tone, blending raw power with delicate artistry.

The second change saw Aitana embrace a more edgy persona. She emerged in a black, body-hugging creation by Javier Guijarro, a designer renowned for his work with artists like Charli XCX and Bad Gyal. This striking outfit featured a jeweled bra and was artfully accessorized with patent leather boots and thigh-high socks, lending a distinctly rock-inspired edge to her styling.The third and final Barcelona ensemble was a showstopper: a royal blue dress co-designed by Luis de Javier and Alba Melendo for Adidas. This collaboration ingeniously incorporated the iconic Adidas logo and its classic three stripes into a design crafted from laser-cut latex, meticulously mimicking the intricate texture of lace.

Anticipating Madrid’s Style Statements

As the tour continues its trajectory to the Estadio Cívitas Metropolitano in Madrid for a double header, fashion enthusiasts are buzzing with anticipation. While Melendo remains tight-lipped about specific details for the Madrid dates, she has hinted at a continued commitment to dazzling embellishments, powerful silhouettes, and, crucially, looks conceived exclusively for the theatrical experience of live performance. The Madrid concerts are poised to be another significant fashion statement, showcasing a more empowered, transformed, and radiant Aitana than ever before.

How does Alba Melendo’s expertise in celebrity fashion and red carpet styling contribute to her success in creating impactful stage performances for Aitana?

Decoding Aitana’s Iconic Looks: A Deep Dive with Alba Melendo

Aitana,the Spanish pop sensation,isn’t just known for her powerful vocals and captivating stage presence.A critically important part of her success and image is meticulously crafted through her fashion choices. At the helm of this visual storytelling is stylist Alba melendo, a name increasingly synonymous with bold, innovative, and trendsetting stage styling. This article explores Alba Melendo’s career, her signature style, and how she’s shaped Aitana’s fashion identity. We’ll delve into specific looks, influences, and the collaborative process that makes Aitana a true style icon.

Alba Melendo’s Background & Rise in Fashion Styling

Alba Melendo isn’t a newcomer to the fashion industry. She’s built a solid reputation working with a diverse range of Spanish celebrities and brands.Her early work focused on editorial styling and commercial projects, honing her skills in understanding silhouette, color palettes, and the power of visual communication.

Early Career: Focused on fashion editorials for magazines like Vogue Spain and Elle Spain.

Brand Collaborations: Worked with Spanish fashion houses like Desigual and Loewe on campaign styling.

Transition to Celebrity Styling: Began working with rising stars, eventually leading to her long-term collaboration with Aitana.

This diverse background provides Melendo with a unique perspective, allowing her to seamlessly blend high fashion with accessible trends, a key element in Aitana’s appeal. Her expertise in celebrity fashion and red carpet styling translates beautifully to the dynamic world of stage performance.

The Aitana & Alba Melendo Partnership: A Style Evolution

The collaboration between Aitana and Alba Melendo began in 2018, coinciding with Aitana’s rise to fame after Operación Triunfo. From the start,their partnership wasn’t about simply dressing Aitana; it was about building a visual narrative that reflected her evolving artistry.

Key Moments in aitana’s Style Change

Early Days (2018-2019): A focus on youthful, playful looks. Think vibrant colors, statement sneakers, and a mix of high-street and designer pieces.This period established Aitana as a relatable fashion icon. Pop star fashion was a key influence.

“Spoiler” Era (2020-2021): A shift towards a more mature and complex aesthetic. Melendo incorporated more tailored pieces, sleek silhouettes, and a bolder use of accessories.This coincided with Aitana’s musical evolution.

“11:11” & Beyond (2021-Present): A fearless exploration of avant-garde fashion. This era is characterized by dramatic silhouettes, experimental textures, and a willingness to push boundaries.High fashion styling became increasingly prominent.

Deconstructing Iconic Aitana Looks by Alba Melendo

Let’s examine some specific examples of Melendo’s work that have cemented Aitana’s status as a fashion icon:

1. Benidorm Fest 2023 (Red Dress): The custom-made red dress by Teresa Helbig was a showstopper.Its dramatic silhouette and bold color perfectly complemented Aitana’s performance and became a viral moment. This exemplifies Melendo’s ability to create performance wear that is both visually striking and agreeable.
2. Madrid Pride 2023 (Rainbow Ensemble): A vibrant and celebratory look that embraced inclusivity and self-expression. The outfit, a mix of custom pieces and designer finds, perfectly captured the spirit of the event.
3. Various Stage Outfits (Touring): Melendo consistently delivers impactful stage outfits that enhance aitana’s performances. These often feature custom designs, incorporating elements of Spanish craftsmanship and contemporary fashion trends. Concert styling is a significant part