The Kaufbeurer aid organization Humedica has been organizing the “Gift with a Heart” campaign together with other partners for several years. Together with the drugstore chain dm, hygiene items were recently donated.
Tens of thousands of children have been looking forward to their Christmas parcel from Germany since 2003. The annual Christmas campaign of the Kaufbeurer aid organization humedica eV is made possible with the support of Sternstunden eV, the media partner Radio Bayern 2, many volunteers and donations in kind. Well over 87,000 gifts could be packed and sent in this way in 2020 alone. Also this year, the drugstore chain dm supported “Gift with a Heart” with a generous donation of urgently needed hygiene articles.
460 packages with hygiene articles
dm supports the “Gift with a Heart” campaign with a donation in kind consisting of a total of 1,500 toothbrushes, 1,500 tubes of toothpaste and 3,000 shower gels. In addition to donations in kind from the regional markets, dm also provides long-term and trustworthy collection points. The eight dm collection points in the Allgäu region brought a total of around 460 parcels this year. Matthias Bauer, branch manager in Kaufbeurer Forettle, proudly handed the donation over to Humedica: “Supporting“ Gift with a Heart ”is really a matter close to our hearts. We are proud to know that many parcels can be completed with the goods we donate, and that this is the only way to make the recipient children very happy. The participation of many of our branches as a collection point connects our employees in particular with the idea of giving children in need a Christmas joy. “
About the “Gift with a heart” campaign
The campaign has been running for 17 years and has meanwhile also gained national recognition. In addition, according to its own statement, the action superficially reflects the core idea of the Bavarian aid organization: “’Gift with a heart’ reflects what essentially defines Humedica and determines our daily activities: helping people whose needs are unimaginable for us and whom we are with little ones Gestures and with our time, can give comfort, joy and confidence. The campaign is a loving addition to our year-round project work, in which we primarily focus on helping people to help themselves, ”says Heinke Rauscher, Managing Director, describing the campaign.
Humedica e. V. with its headquarters in Kaufbeuren (Bavaria) is an internationally operating non-governmental organization (NGO). With projects in 90 countries since 1979, Humedica provides humanitarian aid with a focus on medical disaster relief and long-term development cooperation projects.