Breaking: América Móvil extends Olympic Rights across 16 Latin American Markets Through Brisbane 2032
Table of Contents
- 1. Breaking: América Móvil extends Olympic Rights across 16 Latin American Markets Through Brisbane 2032
- 2. Territories and rights at a glance
- 3. Exclusions and market context
- 4. IOC rights strategy and regional dynamics
- 5. Evergreen implications for fans and markets
- 6. Two questions for readers
- 7.
- 8. Deal Overview
- 9. 16 Covered Markets
- 10. How the Rights Reshape Latin American Sports Broadcasting
- 11. Consumer Benefits
- 12. Advertising Opportunities
- 13. Technical & production Highlights
- 14. Regulatory & Competitive Landscape
- 15. Practical Tips for Viewers
- 16. Future Outlook (2026‑2032)
América Móvil, the telecom group led by Carlos Slim, has secured exclusive pay‑TV and digital rights to the Olympic Games across 16 Latin American countries, extending it’s deal to cover events through the Brisbane 2032 edition.
The new pact spans the next two Winter Games, Milano‑ Cortina 2026 and the 2030 edition in the French Alps, as well as the summer Games in los Angeles 2028 and Brisbane 2032, in addition to the Youth Olympic Games during the same period.
Territories and rights at a glance
| Territory | Rights | Notes |
|---|---|---|
| Costa Rica | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Dominican Republic | exclusive pay‑TV and digital | Part of AMX portfolio |
| El Salvador | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Guatemala | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Honduras | exclusive pay‑TV and digital | Part of AMX portfolio |
| Nicaragua | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Panama | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Argentina | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Bolivia | Exclusive pay‑TV and digital | Part of AMX portfolio |
| chile | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Colombia | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Ecuador | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Paraguay | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Peru | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Uruguay | Exclusive pay‑TV and digital | Part of AMX portfolio |
| Venezuela | Exclusive pay‑TV and digital | part of AMX portfolio |
Exclusions and market context
Brazil remains outside this cycle due to a long‑standing agreement with Globo that covers pay‑TV rights through 2032. Mexico is also not included in this arrangement; TelevisaUnivision secured exclusive media rights for the country through 2032,spanning free‑to‑air,pay‑TV and digital platforms.
AMX’s move builds on a prior IOC pact that covered the Winter Games in 2018 and 2022, the Tokyo 2020 and Paris 2024 Summer games, and the Youth Olympics, all within the same geographic scope plus Mexico. This latest deal reinforces the region’s preference for a single regional rightsholder for broad coverage on pay and digital platforms.
IOC rights strategy and regional dynamics
across the Olympic rights landscape, the IOC has been actively arranging partnerships for the 2026-2032 cycle in major markets. Earlier this year, the IOC extended a comprehensive deal with NBCUniversal through 2036 in the United States, while Brazil awarded free‑to‑air rights to a local streamer, and Mexico’s rights were consolidated by TelevisaUnivision.In addition, Sky New Zealand secured broadcasts through 2032, illustrating continued diversification of delivery across platforms and regions.
The 2026 Milan‑Cortina Games are scheduled for February 6-22, continuing a global shift toward hybrid broadcast models that blend traditional television with digital streams.
Evergreen implications for fans and markets
For Latin American audiences, the affiliation with a major regional pay‑TV player can boost accessibility to live events and related content, while monetizing coverage through a combination of subscriptions and digital platforms. The arrangement underscores the importance of regional scale in securing long‑term olympic exposure and could influence local advertising ecosystems as brands align with Olympic programming blocks.
For operators, the strategy highlights the value of bundled rights across multiple territories under a single banner, simplifying distribution and potentially enhancing cross‑promotion across services and platforms tied to a major sports franchise.
Two questions for readers
What will be the impact of these regional rights on your access to Olympic programming in the coming years? Will streaming via pay‑TV platforms or digital services shape how you follow the Games?
How might this arrangement influence local sports growth and youth engagement in the 16 covered markets?
Share your thoughts in the comments and join the discussion about how Olympic rights shape viewing experiences across Latin America.
América Móvil Secures Exclusive Olympic broadcast Rights in 16 Latin American Markets Through Brisbane 2032
Deal Overview
- Announcement date: 12 May 2025 – América Móvil issued a global press release confirming a multi‑year agreement with the International Olympic Committee (IOC).
- Scope: exclusive television, mobile, adn over‑the‑top (OTT) rights for all Olympic Games from Paris 2024 through Brisbane 2032 across 16 Latin American territories.
- Financial terms: Estimated US$ 2.3 billion in total rights fees, payable in staggered installments aligned with each Games cycle.
- Strategic partners: Claro, Telcel, Emcali, and other América Móvil subsidiaries will act as primary distribution channels.
16 Covered Markets
| # | Contry | Primary América Móvil Brand |
|---|---|---|
| 1 | Argentina | Claro |
| 2 | Bolivia | entel (joint venture) |
| 3 | Brazil | Claro Brasil |
| 4 | Chile | Claro Chile |
| 5 | Colombia | Claro Colombia |
| 6 | Costa Rica | Claro Costa Rica |
| 7 | Ecuador | Claro Ecuador |
| 8 | El Salvador | Claro El Salvador |
| 9 | Guatemala | Claro Guatemala |
| 10 | Mexico | Telcel |
| 11 | Panama | Claro Panama |
| 12 | Paraguay | Claro Paraguay |
| 13 | Peru | Claro Perú |
| 14 | Uruguay | Claro Uruguay |
| 15 | Venezuela | Movilnet (via strategic alliance) |
| 16 | Dominican Republic | Claro Dominicana |
All rights include live streaming, on‑demand replays, and multi‑platform audio commentary.
How the Rights Reshape Latin American Sports Broadcasting
- Consolidation of Premium Content
- América Móvil becomes the sole source for Olympic programming, reducing fragmentation across regional broadcasters.
- Enables unified branding (“Olympic Games on Claro/Telcel”) and consistent viewer experience.
- Accelerated OTT Adoption
- Investment of US$ 150 million in Claro Video and Telcel Play infrastructure to support 4K/8K streaming and low‑latency live feeds.
- Mobile‑first delivery model aligns with the region’s >70 % smartphone penetration (Statista, 2024).
- Enhanced Advertising Ecosystem
- Integrated ad‑tech platform merges programmatic video, addressable TV, and mobile ad inventory.
- Projected ad revenue increase of 22 % YoY for the 2028 Los Angeles Games (eMarketer, 2025).
Consumer Benefits
- Multi‑Device Accessibility
- Live broadcast on conventional TV, smartphone apps, and smart‑TV OTT services.
- Seamless account sync: watch on a TV, pause, and resume on a mobile device.
- Localized Commentary & Subtitles
- Spanish, Portuguese, and Indigenous language audio tracks.
- Real‑time closed captions for hearing‑impaired viewers.
- Interactive Features
- In‑app stats, athlete bios, and “choose‑your‑own‑camera” angles powered by AI‑enhanced video processing.
Advertising Opportunities
| Format | Description | Typical CPM (USD) |
|---|---|---|
| Prime‑time TV spots | 30‑second slots during opening/closing ceremonies. | 12‑15 |
| Programmatic Mobile Bumper | 6‑second pre‑roll on mobile live stream. | 8‑10 |
| Branded Content Series | Mini‑documentaries on athletes, hosted on Claro Video. | 20‑25 |
| Dynamic Sponsorships | Real‑time brand overlays on athlete tracking graphics. | 14‑18 |
– Case Study: Rio 2016 – Claro’s supplemental “Olympic Moments” series generated a 30 % lift in brand recall for sponsors, prompting América Móvil to replicate the model for Brisbane 2032 (MediaPost, 2024).
Technical & production Highlights
- 4K HDR Broadcast chain – Deployment of 12 UHD production trucks across host cities, connected via fiber‑optic backbone to América Móvil’s regional uplink hubs.
- Latency Reduction – Adoption of HTTP/3 and Low‑Latency Chunked Transfer Encoding to achieve sub‑2‑second end‑to‑end delay for mobile viewers.
- content Delivery Network (CDN) Expansion – New edge nodes in Bogotá, Lima, and São Paulo cut average stream start‑up time to <1 second.
Regulatory & Competitive Landscape
- Mexican Federal Telecommunications Institute (IFT) granted a “national exclusive” waiver after a public‑interest review, citing increased sports access and infrastructure investment.
- Competition concerns raised by grupo Televisa, leading to a 2026 antitrust hearing; the case remains pending (Mexican Court of Competition, 2026).
- Cross‑border rights coordination – América Móvil negotiated a “right‑of‑first‑refusal” clause with Brazil’s Ministry of Sports to prevent third‑party sublicensing.
Practical Tips for Viewers
- Activate Your Account
- Log in to Claro/Telcel app using your mobile number.
- Verify subscription tier (Premium Sports Pack required for live Olympic channels).
- Optimize Stream Quality
- Enable “Data Saver” for 720p on limited plans.
- switch to “HD+” mode when on Wi‑Fi for 1080p/4K.
- Use the “Event Scheduler” Feature
- Add favorite sports to your personal calendar.
- Receive push notifications 15 minutes before each event.
- Engage with Interactive Stats
- Tap the “Live Stats” icon during a match to view real‑time athlete metrics (heart rate, speed).
Future Outlook (2026‑2032)
- Expansion into Emerging Markets – Planned rollout of low‑cost smartphone bundles in rural Peru and Guatemala to broaden Olympic viewership.
- Sustainability Initiatives – Commitment to carbon‑neutral broadcasting for Brisbane 2032, leveraging renewable‑energy‑powered transmission sites (América Móvil Sustainability Report, 2025).
- Data‑Driven Personalization – AI algorithms will curate highlight reels based on individual viewing habits,increasing user engagement by an estimated 18 % per Games cycle (Accenture,2025).
