Announcing a Call for Events to Drive Tourism Investment Projects

Fez-Meknès Region Launches Major Tourism Investment Drive

Fez, Morocco – The Regional Investment Centre (CRI) of Fez-Meknès announced a new initiative on Monday to attract investors to the region’s burgeoning tourism sector. The call for expressions of interest centers around the growth of several key plots of land within the city of Fez, specifically earmarked for new tourism-related projects.

New Development Projects & Zones

The planned projects will be constructed on three designated terrains owned by the municipality of Fez. these developments are strategically designed to enhance the city’s tourism infrastructure and amplify visitor experiences. According to the CRI, the projects will focus on building tourist accommodations, encompassing structures reaching up to six, and four floors, with the possibility of expanding to eight floors in select areas.

The scope of these accommodations includes Hotels, Rooms, Restaurants, Animation and Leisure areas. Corporate entities possessing the requisite skills and demonstrating a robust financial foundation, as outlined in the official specifications, are invited to submit expressions of interest. This investment push aligns with the broader 2020 vision for Moroccan tourism, positioning Fez-Meknès as a premier “culture and well-being” destination.

Tourism’s Economic Impact on Fez-Meknès

Tourism represents a crucial pillar of the Fez-Meknès economy, contributing 8.1% to the nation’s overall tourism GDP. The sector generates an extraordinary added value of 3.3 billion Moroccan Dirham (MDH). This growth is largely attributed to the increasing demand for Fez’s rich cultural offerings.

Recent data from the Moroccan Ministry of Tourism indicates a 15% increase in international visitors to Fez in the first half of 2025, compared to the same period last year. This surge underscores the region’s growing appeal as a sought-after destination. Furthermore, 19 tourism projects, representing a total investment of 938.5 MDH, were initiated between 2020 and 2022 under the state-region program, demonstrating a clear commitment to sector growth.

Key indicator	Value
Tourism’s Contribution to National GDP	8.1%
Sector Added Value	3.3 MDH
Investment in Tourism Projects (2020-2022)	938.5 MDH
Growth in International Visitors (H1 2025)	15%

did You Know? Fez is home to the world’s oldest university, Al Quaraouiyine, founded in 859 AD, making it a globally recognized center for learning and culture.

pro Tip: Investors considering projects in Fez should prioritize incorporating sustainable tourism practices to align with the growing demand for eco-amiable travel experiences.

What factors do you think will be most critically important in attracting investment to Fez’s tourism sector? How can Fez capitalize on its cultural heritage to further boost tourism revenue?

The Future of Tourism in Morocco

Morocco’s tourism sector enjoys a strong and sustained trajectory. The country’s strategic location, combined with its diverse landscapes, past landmarks, and cultural richness, continues to draw visitors from across the globe. Investment in infrastructure, accommodation, and sustainable tourism initiatives will be vital in maintaining this momentum and exceeding future growth expectations. According to a recent report by the World travel & Tourism Council, Morocco is projected to see a 6.5% average annual growth in its tourism sector over the next decade.

Frequently Asked Questions about Investing in Fez Tourism

• What type of tourism projects are being prioritized in Fez? Projects focusing on tourist accommodations (hotels,rooms) and leisure facilities are currently being sought.
• What are the financial requirements for investors? Investors must demonstrate a solid financial base, detailed in the official CRI specifications.
• What is the significance of the “2020 vision” for Moroccan tourism? The 2020 vision aims to position Fez-Meknès as a leading destination for culture and well-being.
• How critically important is tourism to the economy of fez-Meknès? Tourism accounts for 8.1% of the region’s GDP and generates significant added value.
• What recent investments have been made in the region’s tourism sector? Numerous projects totaling 938.5 MDH were launched between 2020 and 2022.
• What is the current trend in visitor numbers to Fez? International visitor numbers have increased by 15% in the first half of 2025.
• What are the benefits of investing in sustainable tourism in Fez? Sustainable practices align with growing traveler demand and contribute to the long-term health of the region.

Share your thoughts on this exciting development in the comments below!

Here are 5 PAA (Purpose, audience, Action) related questions, each on a new line, based on the provided text:

Understanding the Landscape of Tourism Investment

The global tourism industry is experiencing a dynamic shift. As highlighted in recent analyses of tourism trends,we’re seeing a move towards lasting tourism,experiential travel,and a greater demand for unique destinations. This presents significant opportunities for tourism investment,but requires strategic planning and targeted initiatives. A key component of attracting that investment is showcasing viable projects through well-organized events. This call for events aims to connect project developers with potential investors, fostering growth and innovation within the tourism sector.

Why Events are Crucial for Tourism Investment

Events aren’t just promotional tools; they’re vital catalysts for tourism growth.They provide a platform for:

Direct Investor Engagement: Face-to-face meetings and networking opportunities build trust and facilitate deal-making.

Project Visibility: Events elevate the profile of tourism projects, attracting attention from a wider pool of investors.

Due Diligence Facilitation: Investors can assess project feasibility, environmental impact, and potential returns firsthand.

Knowledge Sharing: Industry experts can share insights on tourism investment opportunities and best practices.

Destination Branding: Showcasing projects within a specific region strengthens its brand as a desirable tourism destination.

Call for Event Proposals: Key Details

archyde.com is now accepting proposals for events focused on driving tourism investment. We are particularly interested in events that:

Focus on specific Project Types: Proposals should clearly outline the types of tourism investment projects to be showcased (e.g., eco-lodges, adventure tourism, cultural heritage sites, sustainable resorts).

Targeted Investor profiles: Identify the specific investor groups the event aims to attract (e.g.,private equity firms,venture capitalists,high-net-worth individuals,government funds).

Demonstrated ROI Potential: Proposals must demonstrate the potential return on investment for participating projects.

Sustainability focus: Events prioritizing sustainable tourism and responsible investment practices will be given preference.

Geographic Focus: We welcome proposals from events across all regions, with a particular interest in emerging tourism markets.

Event Categories We’re Prioritizing

We’re looking to support a diverse range of events. Here are some key categories:

1. Investment Summits: Large-scale conferences bringing together project developers, investors, and industry leaders.
2. Project Pitch Competitions: Events where project developers can pitch their ideas to a panel of investors.
3. Site Visits & Familiarization Tours: Immersive experiences allowing investors to explore potential projects firsthand.
4. Workshops & Training Programs: Events focused on building capacity in tourism investment and project development.
5. Networking receptions & Roundtables: Smaller, more intimate events fostering direct connections between investors and project developers.

Submission Guidelines & Critically important Dates

Proposal Deadline: October 15, 2025

Submission Format: all proposals must be submitted electronically via [link to submission form].

Required Documents:

Event concept Note (maximum 2 pages)

Detailed Budget

Marketing & Promotion Plan

List of Confirmed Speakers/Partners (if applicable)

Selection Criteria: Proposals will be evaluated based on project quality, investor appeal, sustainability focus, and event feasibility.

Maximizing Event Success: SEO Considerations for Event Organizers

To ensure your event attracts the right audience, consider these SEO best practices:

Keyword Research: Identify relevant keywords related to tourism investment, your target region, and project types.

Event Website Optimization: Optimize your event website with relevant keywords, compelling content, and clear calls to action.

Content Marketing: Create blog posts, articles, and social media content highlighting the benefits of attending your event.

Social Media Promotion: Utilize relevant hashtags and engage with potential attendees on social media platforms.

Online Event Listings: Submit your event to relevant online event directories and calendars.

Local SEO: If your event is geographically focused, optimize your online presence for local search.

Real-World Example: The Africa Hotel Investment Forum (AHIF)

The Africa Hotel Investment Forum (AHIF) serves as a strong example of a accomplished event driving hotel investment across the African continent. AHIF consistently attracts high-profile investors, developers, and operators, facilitating billions of dollars in deals.Its success stems from a focused agenda, strong networking opportunities, and a clear understanding of the region’s tourism investment landscape. This event demonstrates the power of a well-executed event in attracting capital and driving tourism growth.

Benefits of Participating in archyde.com’s Supported events

Archyde.com will provide selected events with:

Promotional Support: Featuring the event on our website and social media channels.

investor outreach: Leveraging our network to connect event organizers with potential investors.

Content Collaboration: Partnering on content creation to promote the event and its featured projects.

Data & Analytics: Providing insights into event performance and attendee demographics.

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