Apple is marking a significant milestone this year – its 50th anniversary – while simultaneously rolling out a wave of new products and hinting at future innovations. From a surprise performance by Alicia Keys to the arrival of the latest devices in stores, and whispers of a foldable iPhone, the company is looking back at its history while firmly focused on what’s next. The celebrations officially kicked off this week, with Apple acknowledging its journey and the communities that have fueled its success.
The company’s anniversary, officially on April 1, 2026, is being commemorated with a series of events and initiatives. Apple CEO Tim Cook shared a letter reflecting on “50 Years of Thinking Different,” emphasizing the company’s enduring values and the creativity of its users. This period of reflection is coupled with a appear toward the future, as Apple continues to develop cutting-edge technology and explore new product categories.
Apple’s 50th Anniversary Kickoff
The anniversary celebrations began with a surprise performance by 17-time Grammy Award-winning artist Alicia Keys at Apple’s Grand Central Terminal store in New York City on Friday, March 13, 2026. Apple Newsroom reports that Keys performed atop the venue’s iconic steps, captivating a crowd of customers and onlookers. Tim Cook joined Keys onstage to greet the audience, marking a special moment for the company and its fans.
Apple has likewise launched a new Instagram account, “Hello Apple,” to share company news, stories, and product marketing. Journalist David Pogue has released a new book detailing Apple’s history over the past 50 years.
New Products Now Available
As of Wednesday, March 13, 2026, the seven new Apple products announced the previous week became available in Apple Stores and began shipping to customers. These products are on display at Apple Store locations globally, though availability varies by location, according to multiple reports including 9to5Mac. Customers can check stock availability via Apple’s online store.
Future Innovations: ‘Ultra’ Devices and a Foldable iPhone
Looking ahead, Apple is reportedly planning to launch at least three new “Ultra”-class devices this year, according to Bloomberg’s Mark Gurman. While the “Ultra” branding remains unconfirmed, Gurman reports these devices include Apple’s first foldable iPhone, expected to cost at least $2,000; higher-end AirPods Pro with infrared cameras; and a premium MacBook Pro featuring a touchscreen OLED display.
The foldable iPhone, in particular, is generating significant buzz. Gurman reports that it will run iOS, but function as a hybrid device, capable of running two iPhone apps side-by-side on a display roughly the size of an iPad mini. Apple is also reportedly adapting its apps to support sidebars for this multitasking mode, and will provide tools for third-party developers to do the same. However, the iPhone Fold will not have the full multitasking capabilities of iPadOS or support iPad-optimized apps.
iOS 26.4 Beta and the ‘HomePad’
Apple continues to refine iOS 26.4, with the fourth beta released earlier this week for developers and public beta testers. This update includes new emoji characters and support for the iPhone 17e and M4 iPad Air.
Meanwhile, a potential new device, dubbed the “HomePad,” is reportedly in development. Leaker Kosutami, known for uncovering Apple prototypes, AppleInsider reports, suggests the HomePad could feature a magnetic snap-to-wall capability and doorbell integration. The device is expected to heavily rely on Apple Intelligence, but its launch may be delayed due to ongoing enhancements to Siri.
Updated Apple TV and HomePod models may also be contingent on the upgraded Siri functionality.
The coming months promise further developments as Apple navigates its next 50 years. The company’s commitment to innovation and its focus on user experience will undoubtedly shape the future of technology.
What are you most excited to see from Apple in the coming year? Share your thoughts in the comments below.
