Apple Faces Potential Loss of Millions of Customers as Samsung Dominates Trend in Smartphone Innovation

Apple Faces Customer Exodus as Foldable Phone Delay Fuels Samsung gains

September 4, 2025 – 6:19 AM

A recent survey indicates a growing openness among iPhone users to explore alternatives, specifically Samsung and Google devices, hinging on Apple’s delayed entry into the foldable smartphone market. This shift represents a potential multi-million dollar loss for the tech giant, as consumer demand for innovative form factors intensifies.

iPhone 17 Anticipation Remains Strong, But Foldables Loom Large

According to a study of 2,000 iPhone owners, an notable 68.3 percent plan to upgrade to the iPhone 17. This figure demonstrates continued loyalty to the Apple ecosystem and marks an increase from the 61.9 percent who intended to purchase the iPhone 16 last year. Notably, 13.5 percent expressed interest in the rumored, thinner iPhone 17 Air model.

However,the survey revealed a significant contingent – 20.1 percent – are perhaps willing to switch to Samsung if Apple doesn’t release its own foldable phone by 2026. Google also poses a threat, with 10.2 percent of respondents indicating thay might consider a Pixel foldable device under the same circumstances.

Some iPhone users are demonstrating a willingness to consider competing brands like Samsung. (Image credit: Imago/SOPA Images)

Apple’s Foldable Gamble: price and Launch Timeline

apple is reportedly developing a foldable iPhone, with projections suggesting a release alongside the Pro models in Fall 2026. Sources indicate the device will feature advanced camera technology, including four lenses and a novel selfie camera design optimized for the foldable form factor.

The anticipated price point for the iPhone Fold is estimated between $2,000 and $2,500, positioning it as a premium offering. A more affordable, standard iPhone model is expected to follow in the spring of 2027.

Did You Know? The global foldable smartphone market is projected to reach $26.45 billion by 2028, representing a significant growth opportunity for manufacturers. Statista.

Pro Tip: If you’re considering a foldable phone, compare specifications and read reviews from multiple sources before making a purchase. Consider factors like screen durability, battery life, and software support.

The Rise of Foldable Technology

Foldable smartphones represent a significant advancement in mobile technology, offering users larger screen real estate in a compact form factor. Samsung currently dominates the foldable market with its Galaxy Z Fold and Z Flip series. The success of these devices has put pressure on Apple to enter the segment and maintain its position as a market leader.

The growth of durable flexible displays and advanced hinge mechanisms has been crucial for the advancement of foldable technology.As these technologies mature, we can expect to see more affordable and reliable foldable devices entering the market.

Feature	Samsung Galaxy Z Fold5	Google Pixel Fold	Rumored Apple iPhone Fold
Release Date	august 2023	June 2023	Fall 2026 (Expected)
Starting Price	$1,799	$1,799	$2,000 – $2,500 (Estimated)
display Type	Dynamic AMOLED 2X	OLED	OLED (Rumored)

Frequently Asked Questions about Apple and Foldable Phones

• Will Apple release a foldable iPhone? Apple is reportedly working on a foldable iPhone, with expectations for a launch in Fall 2026.
• How much will the iPhone Fold cost? The estimated price range for the iPhone Fold is between $2,000 and $2,500.
• Are Samsung foldable phones reliable? Samsung’s foldable phones have improved substantially in reliability over recent generations, but are still generally more fragile than standard smartphones.
• What is driving the demand for foldable phones? Consumers are seeking larger screen sizes and innovative form factors,which foldable phones provide.
• Could Apple lose customers if it doesn’t release a foldable phone? A recent survey suggests that over 20% of iPhone users might switch brands if Apple doesn’t enter the foldable market by 2026.

Will Apple’s eventual entry into the foldable market be enough to stem the tide of potential customer losses to Samsung and Google? And how will Apple balance innovation with its established design ideology? Share yoru thoughts in the comments below!

How might Apple’s ecosystem lock-in strategy be weakened by Samsung’s advancements in smartphone innovation?

The Shifting Sands of Smartphone Preference

For years, Apple has cultivated a loyal customer base, synonymous with premium design and a seamless user experience. However, recent market trends suggest a potential shift in consumer preference, with Samsung increasingly taking the lead in smartphone innovation and attracting a growing segment of Apple users. This isn’t simply about brand loyalty anymore; it’s about demonstrable advancements in mobile technology that are resonating with consumers. The rise of foldable phones, advanced camera systems, and rapid charging capabilities – areas were Samsung has been particularly aggressive – are key factors.

Samsung’s Innovation Advantage: A Deep Dive

Samsung’s success isn’t accidental. It’s the result of a deliberate strategy focused on pushing the boundaries of what’s possible in smartphone design and functionality. Here’s a breakdown of key areas:

Foldable Phones: Samsung’s Galaxy Z Fold and Z Flip series have established a strong foothold in the emerging foldable market. While Apple has reportedly been working on similar technology, Samsung currently holds a notable first-mover advantage. This is attracting tech enthusiasts and early adopters.

Camera Technology: Samsung consistently delivers cutting-edge camera features,including high-resolution sensors,advanced zoom capabilities,and AI-powered image processing. The Galaxy S24 Ultra, such as, boasts a 200MP camera, surpassing manny iPhone models in raw image detail. Smartphone cameras are a major purchasing factor for many consumers.

Charging Speed & Battery life: Samsung’s Super Fast Charging technology considerably reduces charging times, a convenience increasingly valued by users.Coupled with improvements in battery optimization, Samsung phones frequently enough offer competitive or superior battery life compared to iPhones.

Display Technology: Samsung’s Dynamic AMOLED displays are renowned for their vibrant colors, high contrast ratios, and excellent brightness. These displays consistently receive high praise from reviewers and consumers alike. Mobile display quality is a critical component of the user experience.

AI Integration: Samsung has heavily invested in integrating Artificial Intelligence (AI) into its devices,offering features like real-time translation,intelligent photo editing,and personalized user experiences.

The Impact on Apple’s Market Share

The consequences of Samsung’s innovation are already visible in market share data. While Apple remains a dominant player, its growth has slowed in recent quarters.Several reports indicate a growing number of iPhone users are switching to Samsung, citing the aforementioned technological advantages.

Counterpoint Research data from Q2 2025 shows Samsung gaining market share in key regions like North America and Europe, directly impacting Apple’s previously consistent growth.

Canalys reports a 7% increase in Samsung smartphone shipments year-over-year, while Apple experienced a 3% decline during the same period.

Customer surveys consistently reveal that a significant percentage of potential iPhone buyers are now considering Samsung as a viable choice, particularly those interested in foldable phones or advanced camera features.

Apple’s Response and Future Strategies

Apple isn’t standing still. The company is reportedly accelerating its progress of foldable phone technology and exploring new advancements in camera systems and battery technology. However, analysts suggest Apple needs to be more proactive and aggressive in its innovation strategy to regain its competitive edge.

focus on AI: Apple’s integration of AI into iOS 18 is a step in the right direction, but it needs to match or exceed Samsung’s AI capabilities to attract and retain customers.

Foldable Phone Launch: A timely and compelling foldable phone launch is crucial for Apple to compete in this rapidly growing market segment. Delays could further solidify Samsung’s dominance.

Battery Technology Breakthroughs: Investing in next-generation battery technology, such as solid-state batteries, could provide Apple with a significant advantage in terms of battery life and charging speed.

Enhanced Camera Capabilities: Continuing to improve camera performance, particularly in low-light conditions and zoom capabilities, is essential for maintaining Apple’s reputation for high-quality photography.

The Role of Ecosystem Lock-In & Brand Loyalty

While innovation is a key driver of consumer choice, Apple benefits from a strong ecosystem lock-in and high brand loyalty. Many users are deeply invested in the Apple ecosystem, with multiple devices and services seamlessly integrated. This makes switching to a different brand, like Samsung, a more complex and potentially disruptive process. However, even ecosystem loyalty is being tested as Samsung offers increasingly compelling alternatives. Android vs iOS remains a central debate for consumers.

Real-World Example: the Professional photographer’s Shift

A growing number of professional photographers, traditionally loyal to iPhones for their image quality and ease of use, are now switching to Samsung devices. the Galaxy S24 Ultra’s 200MP camera and advanced Pro mode offer greater control and flexibility, making it a more appealing option for professionals who demand the highest level of image