Apple is making a gesture in favor of small developers. For years, the apple brand has been paying itself a 30% commission on the revenue generated by apps sold on the App Store. This will drop to 15% from 2021… but not for everyone. The change will only benefit developers earning less than $ 1 million per year from the iOS app store. According to Apple, the clear majority of publishers of its App Store are concerned.
The commission reduction applies to app sales as well as in-app subscriptions and purchases. Developers will have earned less than a million dollars in 2020 will be the first to benefit from it. As soon as revenue crosses the million mark, the commission will double. According to Apple, its App Store launched in 2008 currently offers 1.8 million apps and is visited by half a billion people every week.
Slingshot of successful publishers
This drop in commission is of course something to cheer up small-sized developments, but will not calm the anger of some large publishers who complain about seeing 30% of their income taken from the Cupertino company. In recent months, several successful app providers have stepped up to the plate, denouncing excessive commission and anti-competitive business practices. An alliance was even formed in September (Coalition of App Fairness), bringing together the publisher Epic Games (Fortnite), the music streaming apps Deezer and Spotify or the Swiss secure email service Protonmail. This alliance has just communicated that it has intensified “its efforts to work with policy makers on the next European regulation in terms of platforms, by being the ardent defender of developers who have been harmed by unjust Apple policies and by protecting the freedom of choice of European consumers ”.