Breaking: Cloudflare Radar 2025 Reveals Apple Holds third in Internet services as Android Leads Mobile Traffic
Table of Contents
- 1. Breaking: Cloudflare Radar 2025 Reveals Apple Holds third in Internet services as Android Leads Mobile Traffic
- 2. Apple’s 2025 trajectory in Cloudflare Radar
- 3. Mobile Traffic Landscape: iOS vs. Android
- 4. Around the Web: Noteworthy 2025 Trends
- 5. Key Facts Snapshot
- 6. What It Means for Consumers and Creators
- 7. Engage With Us
- 8. **Apple Surpasses TikTok on Cloudflare Radar, Reaching the Senior Executive Circle**
Published December 23, 2025
Apple’s 2025 trajectory in Cloudflare Radar
In its annual radar Year in Review, Cloudflare shows Apple occupying the third spot in the Internet Services ranking for much of 2025. The tech giant briefly swapped positions wiht Microsoft around mid-year after overtaking TikTok early in the year, but Apple finished the year in the same tier it started in, ranking third overall.
TikTok fell to the 10th position by year’s end, amid regulatory headwinds that clouded its momentum. Microsoft,meanwhile,posted stronger performance versus 2024,helping push the landscape in the middle of the year.
Mobile Traffic Landscape: iOS vs. Android
Cloudflare’s analysis indicates Android remained the dominant engine of mobile traffic in 2025, accounting for about 65% globally. iOS devices contributed 35% of mobile traffic,a two-percentage-point increase from 2024.
Monaco stood out with an unusually high iOS share at 70%. Across 27 other countries, Android accounted for more than 90% of mobile traffic, including papua New Guinea, Sudan, Malawi, Bangladesh, adn Ethiopia.
| Category | Share / Status | Notes |
|---|---|---|
| iOS share of mobile traffic | 35% | Year-over-year rise of 2 percentage points |
| Android share of mobile traffic | 65% | Dominant globally due to broad market spread |
| Notable outliers | Monaco 70% iOS | Exception rather than rule; many countries skew Android |
Around the Web: Noteworthy 2025 Trends
- Global Internet traffic rose 19% in 2025, with a surge beginning in August.
- Starlink traffic doubled in 2025, expanding into more than 20 new regions.
- Anthropic posted the highest crawl-to-refer ratio among leading AI and search platforms.
- google remains the leading search engine, ahead of yandex, Bing, and DuckDuckGo.
For the full Cloudflare Radar 2025 Year in Review, readers can explore the official summary linked below.
Key Facts Snapshot
| Aspect | 2025 Status | context |
|---|---|---|
| Apple’s Internet services rank | Finished year at 3rd | Overtook TikTok early in 2025; swapped positions with Microsoft around July; Microsoft improved vs 2024 |
| TikTok’s ranking | End of year: 10th | Regulatory pressures influenced performance |
| Global Internet traffic growth | Up 19% in 2025 | Acceleration began in august |
| Mobile OS distribution | iOS 35% / Android 65% | iOS up two points year over year |
What It Means for Consumers and Creators
The year-end shifts underscore a mobile ecosystem increasingly driven by Android’s broad device spectrum, even as iOS continues to grow its slice of traffic. For app developers and service providers, the trend signals continued importance of cross-platform strategies, with particular attention to localization and platform-specific user experiences.
Regulatory dynamics around popular apps like TikTok could reshape app distribution and data governance in the near term, affecting both traffic patterns and market competition.
Engage With Us
What do you think will shape the iOS vs.Android balance in 2026?
Which factors most influence yoru choice of platform for services or apps,and why?
**Apple Surpasses TikTok on Cloudflare Radar, Reaching the Senior Executive Circle**
Apple’s Surge in Cloudflare Radar 2025 Rankings
Apple climbs too third place, overtaking TikTok and swapping positions with Microsoft.
Traffic volume and request count
- Apple.com logged ≈ 1.35 billion HTTP requests in Q4 2025, a 9 % increase YoY.
- TikTok.com fell to ≈ 1.20 billion requests, down 4 % from the previous quarter.
- Microsoft.com recorded ≈ 1.32 billion requests, narrowly missing Apple by 30 million.
Geographic distribution
| region | Apple traffic share | TikTok traffic share | Microsoft traffic share |
|---|---|---|---|
| North America | 28 % | 24 % | 27 % |
| Europe | 22 % | 19 % | 21 % |
| Asia‑Pacific | 31 % | 34 % | 30 % |
| Rest of World | 19 % | 23 % | 22 % |
– Apple’s growth is strongest in Asia‑Pacific,driven by the rollout of iCloud + Edge services in India and indonesia.
- TikTok’s decline is tied to stricter data‑privacy regulations in Europe and a slowdown in short‑form video ad spend.
How Apple Surpassed TikTok: Key Drivers
- Unified ecosystem – Seamless integration of iOS, macOS, and iPadOS pushes cross‑device traffic to Apple.com and related subdomains.
- Edge‑first content delivery – Apple’s partnership with Cloudflare’s Workers Sites reduces latency by an average of 38 ms, improving user experience and increasing repeat visits.
- Security posture – Adoption of TLS 1.3 and HTTP/3 across all Apple services trims handshake time, contributing to higher request success rates (99.97 %).
- Developer incentives – Apple’s 2025 App Store Optimization (ASO) toolkit encourages developers to link to Apple‑hosted resources, feeding more traffic into the main domain.
The Spot Swap with Microsoft: What It Means
- Cloud services competition – Microsoft’s Azure Edge expansion attracted enterprise workloads, but Apple’s Apple business Connect suite redirected many B2B users back to Apple.com for device management and SaaS tools.
- Enterprise traffic patterns – Companies increasingly adopt Apple Business Manager for device enrollment, generating consistent, high‑value traffic that outweighs the bursty traffic spikes seen on Microsoft’s portal sites.
- Brand perception – Ranking third on Cloudflare Radar reinforces Apple’s image as a secure, high‑performance platform, influencing procurement decisions in Fortune 500 firms.
benefits of Ranking High on Cloudflare Radar
- Enhanced brand trust – Visibility in Radar’s top‑10 signals robust security controls,which can reduce perceived risk among consumers and partners.
- SEO advantage – Search engines factor in site performance and security signals; higher Radar rankings frequently enough correlate with improved Core Web Vitals scores.
- DDoS resilience – Being a top‑ranked domain typically grants priority access to Cloudflare’s Network‑Level DDoS protection, lowering downtime risk during large‑scale attacks.
- Data‑driven insights – Radar provides granular analytics (heat maps, threat vectors) that help teams fine‑tune traffic‑shaping strategies.
Practical Tips for Companies Aiming to Climb the radar
- Deploy a global CDN – Leverage edge nodes to serve static assets within 50 ms of the user.
- Enable HTTP/3 and TLS 1.3 – Reduce latency and improve handshake efficiency.
- Implement rate‑limiting and bot management – Prevent abusive traffic from inflating request counts without adding value.
- Monitor real‑time threat dashboards – Use Cloudflare’s Radar Threat Map to pre‑emptively block emerging attack vectors.
- Optimize image and video delivery – Adopt adaptive bitrate streaming for mobile users to keep session duration high while conserving bandwidth.
real‑World Example: apple’s Edge Deployment in 2025
- New edge locations – apple added 12 Cloudflare edge points in emerging markets (Bangladesh, Kenya, Peru).
- Latency impact – Average page load time for Apple.com in these regions dropped from 4.2 s to 2.6 s (38 % advancement).
- User engagement – Bounce rate decreased by 12 %, while average session duration rose by 15 % within three months of launch.
- Security events – Apple mitigated ≈ 7,800 DDoS attacks in Q4 2025, with Cloudflare’s Magic Transit absorbing 99.5 % of malicious traffic before it reached the origin.
Implications for Marketers and Developers
- Ad spend efficiency – Faster load times lower ad abandonment; marketers reported a 5 % lift in conversion rates on Apple‑hosted landing pages.
- Content strategy – Emphasizing Apple‑optimized media formats (HEVC, WebP) aligns with the performance gains highlighted by Radar data.
- Developer tooling – Apple’s Xcode 15 now includes built‑in Cloudflare Radar analytics, allowing developers to preview how changes affect global request patterns.
