Breaking: Apple Expands Japan App Market Options Under MSCA Rules
In a major regulatory move,Apple is updating iOS in Japan to comply with the Mobile Software Competition Act. Starting with iOS 26.2, developers will be able to distribute apps through option marketplaces, operate those marketplaces, and process payments for digital goods and services outside of Apple’s in‑App Purchase system.
Industry observers warn that opening these channels could heighten exposure to malware, fraud, scams, and privacy risks. Apple says it has worked with Japanese regulators to implement safeguards, with a focus on protecting younger users.
Notable protections include notarization for iOS apps, an authorization process for third‑party marketplaces, and requirements designed to shield minors from inappropriate content and scams.
By march 17, 2026, every current member of the Apple Developer Program must accept the latest update to the Apple Developer Program License Agreement, which includes permission for these new options in Japan.
You can also request a 30‑minute online appointment to ask questions about these changes.
Translations of the updated agreement are expected on the Apple Developer site within about a month.
What changes in practice
The reforms enable developers to tap alternative app stores and handle payments outside the default iOS framework. This shift could broaden options for app finding and monetization, while elevating the need for robust security practices across ecosystems.
Apple has emphasised child safety and accountability as central pillars, with steps intended to curb scams and limit exposure to harmful content on non‑Apple storefronts.
Key facts at a glance
| Aspect | Details |
|---|---|
| Policy trigger | Mobile Software Competition Act in Japan |
| Starting version | iOS 26.2 |
| new options | Distribute via alternate marketplaces; operate marketplaces; process payments outside IAP |
| Safeguards | Notarization; marketplace authorization; protections for children |
| Deadline | March 17, 2026 |
| Licensing update | Apple Developer Program License Agreement must be updated |
| Where to learn | Apple Developer site (app distribution in Japan page) |
| Appointment | 30‑minute online session available |
| Translations | Available within about one month on the apple Developer site |
Evergreen insights: Why this matters in the long run
The move aligns with a broader global push toward more open digital markets while balancing user safety and competitive fairness. For developers, it could broaden distribution channels and revenue options, but it also heightens the need for clear security standards and clear consumer protections as ecosystems diversify. Over time, regulated openings like this may shape how platforms manage payments, reviews, and content moderation across borders.
Your take
What do you think about expanding app marketplaces and allowing payments outside traditional systems? Do you believe safeguards are enough to protect kids and shoppers?
Share your thoughts in the comments and follow for the latest updates.
