2023-08-02 13:31:12
Apple has launched a major campaign in favor of Apple Pay, its mobile and online payment service. The manufacturer broadcasts a video touting the simplicity of its service both online and in stores, but the campaign also consists of public display, at least in the United States and the United Kingdom. If you’ve spotted any posters on this side of the Atlantic Ocean and the English Channel, please let us know in the comments.
The central message of the campaign is ” Pay the Apple Way “, which might be translated as “Pay the Apple way”. A way that is simpler and also more secure, the arguments in favor of Apple Pay are not particularly surprising as one might expect. The poster campaign targets the surroundings of shopping centers and will try to convince some iPhone and Apple Watch users of the benefits of Apple Pay.
One of the billboards set up for this new campaign.
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