Apple worries advertisers again

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Posted on Jul 3, 2020 at 5:19 p.m.Updated on Jul 3, 2020 at 7:26 p.m.

The relationship between Apple and online advertising professionals has turned sour again. Already at the end of 2017, the Californian giant had kicked the Adech anthill by clamping down on advertising tracking in Safari, its Internet browser. Publishers, advertisers, technical intermediaries … all had railed in vain.

Three years later, history repeats itself, but in the world of mobile applications. The logic is the same, except that these are not cookies but advertising identifiers (IDFA for Apple devices) used there.


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