Breaking: Applied Systems Withdraws Applied Epic from UK Market
BRIGHTON, June 10, 2025 (GLOBE NEWSWIRE) — Applied Systems, a leading global provider of cloud-based insurance software, has announced its decision to withdraw its flagship broker management system, Applied Epic, from the UK market. This strategic move comes after a comprehensive business review that highlighted the challenges of aligning with insurers and the steep competition in the UK market.
Strategic Redirection of Investment
Applied Systems will redirect its investment into markets and products where it is already leading and experiencing accelerated business growth. This shift aims to optimize resources and focus on profitable ventures. The company will continue to support its other UK products, including Applied TAM, Applied Rating Hub, and Applied RiskHandler.
Commitment to Customers and Partners
Tom Needs, CEO of Applied Systems Europe, emphasized the company’s commitment to fulfilling customer commitments and ensuring a smooth transition for all customers. “The UK insurance market has long craved new broker technology innovation,” Needs said. “While our entry into the UK market with Applied Epic did not meet expectations, we remain dedicated to supporting our customers and exploring new opportunities in Europe.”
The Impact on the UK Insurance Market
The withdrawal of Applied Epic from the UK market signals a significant shift in the landscape of insurance technology. The UK market has traditionally been dominated by a few strong players, making it challenging for new entrants to establish a foothold. This move by Applied Systems underscores the need for innovative solutions that can compete effectively in a highly competitive environment.
Future of Insurance Technology
Taylor Rhodes, CEO of Applied Systems, highlighted the company’s commitment to innovation and market expansion. “Our decision to enter the UK market was based on our belief in the need for new BMS alternatives,” Rhodes said. “While this investment did not yield the expected results, it has given us valuable insights that we will apply to other markets where we are seeing strong growth.”
Continuing Support in the Republic of Ireland
Applied Systems will continue to invest in and operate its business in the Republic of Ireland. The company remains committed to providing robust support and innovative solutions to its customers in this market.
For more information on this announcement, please visit here.
Applied Systems is a leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied Systems is one of the world’s largest providers of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.
Contact: Lauren Malcolm, Applied Systems, 678-438-5093, [email protected]
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