For those planning a trip to Argentina, or simply dreaming of an authentic asado experience, a surprising tip is circulating: skip the tourist traps and head straight to Coto supermarkets. The chain, a mainstay for Argentinians, is gaining recognition for offering remarkably high-quality meat at surprisingly affordable prices. This isn’t a secret among locals, who routinely “sift through the cuts” to find the best value, but it’s quickly becoming a must-know for visitors eager to experience the country’s famed beef culture without breaking the bank.
Argentina is globally renowned for its beef, and for decent reason. The country’s vast grasslands and long tradition of cattle ranching produce meat celebrated for its flavor and tenderness. However, the cost of enjoying a traditional Argentine barbecue can vary significantly depending on where you shop. Coto supermarkets, founded in 1970 as a butcher shop by Alfredo Coto, have become a popular choice for Argentinians seeking both quality and value, and are now the third largest supermarket chain in the country, after Carrefour and Cencosud according to Wikipedia.
Coto’s History and Expansion
What began as a single butcher shop in Buenos Aires has grown into a network of 120 supermarkets, primarily located in Greater Buenos Aires . Coto’s success is rooted in its commitment to quality, starting with its own meat plants that adhere to high standards. The company currently exports its cuts to numerous international destinations, including the European Union, China, Chile, and Brazil . This international reach underscores the quality and demand for Coto’s products.
Recent Price Increases and Value Comparison
Despite recent economic challenges in Argentina, including inflation, Coto continues to offer competitive prices on its meat products. Recent data shows a significant increase in the price of asado (grilled beef) cuts across major supermarket chains. According to a report by Noticias Argentinas, the price of a typical asado cut at Coto rose from 10,890 pesos in mid-January to 12,499 pesos in February, representing a monthly increase of 14.6% . Whereas this represents an increase, Coto often remains a more affordable option compared to competitors like Disco, where the same cut can reach 9,299 pesos.
The report also highlights price variations for other popular cuts. For example, while Carrefour and Dia offer asado at lower prices (3,290 and 4,100 pesos respectively), Coto offers competitive pricing on offal, such as chinchulín (chitterlings), starting at 4,999 pesos . Savvy shoppers are advised to compare prices across different chains and take advantage of weekend promotions to maximize their budget.
Beyond Meat: Coto’s Diversified Business
Coto’s business extends beyond supermarkets and meat production. The company has diversified into real estate, technological development, and mall/shopping center management, with subsidiaries in Argentina, Chile, Uruguay, Brazil, Europe, China (Shanghai), and Dubai . This diversification demonstrates Coto’s growth from a local butcher shop into a significant international trade and development company.
The company emphasizes its commitment to maintaining high standards in all aspects of its operations, from cattle production to international trade. Coto was the first national company in Argentina to market 40,000 kg of meat per month per branch in 1970, a testament to its early success and commitment to meeting consumer demand .
As Argentina continues to navigate economic fluctuations, Coto supermarkets remain a reliable option for both locals and tourists seeking quality meat at competitive prices. For visitors looking to experience a truly authentic Argentine asado, Coto offers a taste of local life and a chance to enjoy the country’s renowned beef without overspending.
Looking ahead, Coto’s continued success will likely depend on its ability to adapt to changing economic conditions and maintain its commitment to quality and value. The company’s diversified business model and international presence position it well for future growth, while its focus on meeting the needs of Argentine consumers ensures its continued relevance in the local market.
What are your experiences with Argentine beef? Share your thoughts and recommendations in the comments below!
