The NBA cancelled the Atlanta Hawks’ planned “Magic City Night” promotion on Monday, reversing a plan to celebrate the famed Atlanta strip club at a game against the Orlando Magic on March 16. The decision followed internal debate within the league and public criticism, most notably from San Antonio Spurs center Luke Kornet.
NBA Commissioner Adam Silver stated the league reached out to Hawks leadership after becoming aware of the promotion to understand their rationale. “While we appreciate the team’s perspective and their desire to move forward, we have heard significant concerns from a broad array of league stakeholders, including fans, partners and employees,” Silver said in a statement. “I believe canceling this promotion is the right decision for the broader NBA community.”
The Hawks initially described Magic City as an “iconic cultural institution” in a press release announcing the event, which was slated to include themed merchandise and a halftime performance by Atlanta-based rapper T.I. The team expressed disappointment with the NBA’s decision but affirmed its respect for the league’s ruling. “As a franchise, we remain committed to celebrating the best of Atlanta — with authenticity — in ways that continue to unite and bring us all together,” the team said.
The planned promotion sparked controversy, with some questioning the appropriateness of an NBA team partnering with an adult entertainment venue. Kornet published an open letter urging the league to cancel the event, pointing out that Magic City is, in its own description, “Atlanta’s premier strip club.” His call was supported by Golden State Warriors player Al Horford, who shared the letter on social media.
Despite the cancellation of the broader promotional event, some elements will proceed. Pre-ordered merchandise will still be fulfilled, though the Magic City-themed hoodie will not be available for sale at the game. T.I.’s halftime performance remains scheduled. Magic City is a well-known establishment in Atlanta, frequently visited by musicians, celebrities and NBA players, according to reports.
Lou Williams, a former Hawks guard, had previously expressed support for the promotion, acknowledging it might not be universally understood. The Hawks had even planned a menu item, “Lou Will Lemon Pepper BBQ,” referencing a 2020 incident involving Williams and Magic City during the NBA’s COVID-19 bubble.
The NBA’s decision comes after initially announcing the promotion on February 26. The league has not indicated whether further action will be taken regarding the Hawks’ initial decision to pursue the partnership.
