Olympic Esports Games: Publisher & Dev Forum Launch!

Olympic Esports Games: Publisher & Dev Forum Launch!

The Olympic Movement’s Esports Evolution: Beyond 2027 and the Rise of Competitive Gaming Nearly 600 million people worldwide tuned in to watch esports in 2023, a figure exceeding the viewership of many traditional sporting events. This explosive growth isn’t lost on the International Olympic Committee (IOC), which recently formalized its commitment to competitive gaming with … Read more

Dodgers & Kose Aréna Partnership Expands | MLB News

Dodgers & Kose Aréna Partnership Expands | MLB News

Dodgers’ Japanese Sponsorship Surge: A Blueprint for Global Sports Marketing The Los Angeles Dodgers are hitting a home run off the field, and it’s not just Shohei Ohtani’s bat driving the success. A renewed and expanded partnership with Japanese personal care giant Kosé Corporation – featuring everything from scoreboard celebrations for Ohtani’s key plays to … Read more