The Get27 brand, which belongs to the Bacardi-Martini group, has modified the recipe for alcohol well known to partygoers. Indeed the composition of Get27 goes from 21° to 17.9°. An economically interesting formula for the group.
Thanks to this rate of 17.9%, the product is subject to less tax. By falling below the 18° mark, the producer of alcoholic beverages is no longer taxed at 579.96 euros per hectolitre, but only at 48.97 euros per hectolitre. A major difference in the group’s portfolio.
With such savings and a lower alcohol product, the selling price of Get27 is expected to decrease. Except that the 70 cl bottle will always cost the same price.
