The Banco Promerica brand will be supporting Heineken, Holland’s flagship beer, to bring the best Salvadoran bartender through a contest.
Bartenders must carry out a perfect serving demonstration of draft beer, contemplating 5 steps that highlight the benefits of this ritual. These steps must be followed carefully to ensure that the consumption experience is of the best quality for the consumer.
Among the judges who will be participating in the contest are: the Salvadoran blog Donde come Tito, professional bartenders Mauricio Gaitán, Pirana Cerna and Boinek. The 5 bartenders with the most votes will reach the grand final.
“This is the first contest of this type to be held in the country where the best bartender will be chosen with specialized judges and under an online platform,” he said.
The brands that will be supporting Heineken in this experience are: Banco Promerica with its MasterCard cards, El Diario de Hoy, Agencia de Viajes Escamilla, Grupo OM and Alpha.
The winner of the contest will receive an all-paid trip to Amsterdam for the Star Serve Heineken Draft finals.
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