PriceSmart & Banco Santa Cruz Launch New Visa Credit Cards, Boosting Rewards & Financial Inclusion in the Dominican Republic
Santo Domingo, Dominican Republic – In a move set to reshape the rewards landscape for shoppers and businesses in the Dominican Republic, Banco Santa Cruz and PriceSmart have jointly launched the new PriceSmart Santa Cruz Visa credit cards. This breaking news offers Club Members expanded payment options and a suite of benefits designed to maximize savings and empower financial growth. This launch is a significant development for SEO and financial technology in the region, and is expected to quickly gain traction on Google News.
Exclusive Rewards for PriceSmart Members
The new cards, available in both Personal and Business versions, offer a tiered rewards system centered around SmartCash. Personal cardholders can earn a generous 6% SmartCash on all purchases made at PriceSmart locations and on its website within the Dominican Republic. Beyond PriceSmart, the Personal card provides 3% Cashback at local pharmacies, 2% at restaurants and gas stations, and 1% on all other purchases, both domestically and internationally. The Business Card mirrors the 6% SmartCash benefit at PriceSmart, while offering 1% Cashback across all other categories, providing a valuable tool for managing company expenses.
Beyond Rewards: Contactless Technology & Financial Empowerment
This isn’t just about earning rewards; it’s about modernizing the payment experience. Both the Personal and Business cards incorporate Contactless technology for quick and secure transactions. They also feature a convenient double balance in both pesos and dollars, offering flexibility for international purchases. Furthermore, the cards are backed by Visa’s robust protection coverage, providing peace of mind to cardholders. The PriceSmart Santa Cruz Personal card also integrates Click to Pay technology, streamlining online purchases.
Gustavo Turquia, General Manager of Visa Dominican Republic, emphasized the broader impact of this collaboration, stating that the new co-branded card “continues to expand the offer of financial products that meet the needs of consumers and businesses…offering various rewards per purchase and encouraging financial inclusion and empowerment.” This sentiment highlights a growing trend in the financial sector – the move towards tailored financial products that cater to specific consumer groups and contribute to economic growth.
A Strategic Alliance for Growth
The partnership between Banco Santa Cruz, PriceSmart, and Visa represents a strategic alignment of three major players in the Dominican Republic’s financial and retail sectors. Rafael Jiminian, Executive Vice President of Business at Banco Santa Cruz, expressed pride in the alliance, noting its ability to “offer our clients innovative products and benefits for Club Members.” Lorely Marte, Vice President of Payments at PriceSmart, reinforced this, stating the cards “reinforce our commitment to continue adding value to PriceSmart Membership.”
The launch event itself featured a culinary demonstration by Chef Gabriela Reginato, adding a touch of local flavor to the announcement. Executives from all three companies were present to share details of the new product with invited guests.
This new offering isn’t simply a credit card; it’s a comprehensive financial tool designed to enhance the PriceSmart membership experience and provide tangible benefits to both consumers and businesses. As the Dominican Republic continues to embrace digital payment solutions, initiatives like the PriceSmart Santa Cruz Visa Card will play a crucial role in driving financial inclusion and fostering economic development. The availability of these cards signals a commitment to innovation and customer-centricity within the Dominican financial landscape, and will undoubtedly be closely watched by industry observers.
