Banking and insurance marketing (Dunod “Marketing / Communication”, 2023)

2023-12-18 23:00:00
Page 1 to 7: Start pages | Page 9 to 13: Antoine Gautier – Introduction | Page 17 to 41: Antoine Gautier – Chapter 1. The banking market | Page 43 to 61: Antoine Gautier – Chapter 2. The insurance sector | Page 65 to 85: Antoine Gautier – Chapter 3. The offer served by the Fintech spirit | Page 87 to 109: Antoine Gautier – Chapter 4. The digitalization of the purchasing journey | Page 113 to 143: Antoine Gautier – Chapter 5. Excellence in customer experience | Page 145 to 165: Antoine Gautier – Chapter 6. The challenges of data and customer knowledge | Page 169 to 189: Antoine Gautier – Chapter 7. Integrated communication codes | Page 191 to 208: Antoine Gautier – Chapter 8. New relational fields | Page 209 to 210: Antoine Gautier – Conclusion | Page 211: Quiz Answers | Page 212: Antoine Gautier – Acknowledgments | Page 213 to 214: Bibliography | Page 215 to 219: Glossary | Page 224: End pages.
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