Barcelona Announces Measurea as Shimizu Corporation’s New Sponsor for Their 2026 Nike Kit

FC Barcelona Secures Midea as New Shirt Sponsor in Landmark Deal

Barcelona,Spain – September 2,2025 – FC Barcelona is poised to add a notable revenue stream with a newly finalized sponsorship agreement with Midea,a leading global appliance manufacturer. The deal, confirmed by club officials, will see Midea branding prominently displayed on the first team’s shirts and training apparel starting with the 2026-2027 season.

The New Sponsorship: A Five-Year Partnership

The agreement with Midea is structured as a five-year contract, signifying a long-term commitment from both organizations. Internal sources suggest the initial annual revenue generated from the sponsorship is projected to be approximately 12 million Euros.Currently, Phillips, through its Ambilight television brand, holds the primary shirt sponsorship.

Midea’s Global Presence and Sporting Connections

Midea, founded in 1968 in Beijiao, China, has rapidly grown into a global powerhouse, boasting over 190,000 employees and a 2024 revenue of 57.5 billion US dollars. The company ranks 246th on the 2025 Global 500 Fortune list.Midea is not new to the world of sports sponsorship,currently partnering with Manchester City,where its branding is visible at the Etihad Stadium and in digital campaigns targeting fans.Notably, the company features erling Haaland, a prominent football figure, in its advertising.

Financial Implications for FC Barcelona

This sponsorship arrives at a crucial time for FC Barcelona, as the club continues to pursue new income streams. The additional revenue will be instrumental in supporting the club’s financial objectives and investment in its squad. The deal highlights Barcelona’s continued appeal to international brands seeking exposure to a global fanbase. According to a report by Deloitte, football shirt sponsorships generated over $1.2 billion in revenue for top-tier European clubs during the 2023-2024 season.

Sponsor	Sport	Estimated Annual Value
Midea	Football (Manchester City, FC Barcelona)	$13.5 Million (Manchester City – estimate, 2024)
ambilight (Phillips)	Football (FC Barcelona)	Undisclosed

The agreement was solidified with the involvement of Rafael Yuste, FC Barcelona’s First Vice President, and Lewis Fu, President of Midea International Buisness.

Statements from Club Officials

Rafael Yuste expressed his enthusiasm, stating that incorporating Midea into the FC Barcelona family is an honor. He emphasized Midea’s leadership in smart home solutions and its commitment to innovation aligns with Barcelona’s forward-thinking vision. Yuste also highlighted the power of the FC Barcelona brand in attracting global companies.

Lewis Fu shared similar sentiments, recognizing FC Barcelona as one of the most prosperous and iconic sports teams worldwide. He expressed hope for a long and mutually beneficial collaboration,aiming for both Midea and FC Barcelona to achieve global prominence.

The Rise of Asian Sponsorship in European Football: This deal demonstrates a growing trend of Asian companies investing in European football. Factors driving this include increasing brand recognition opportunities and the massive global reach of these leagues. It is predicted that asian investment will continue to rise in the coming years, further shaping the financial landscape of European sports.

Impact of Shirt Sponsorships: Shirt sponsorships have become a critical revenue source for football clubs, allowing them to fund player acquisitions, infrastructure improvements, and other operational costs. The value of these sponsorships is often tied to a club’s global brand recognition and on-field success.

What are your thoughts on this new partnership? Do you think it will positively impact FC Barcelona’s financial stability and future performance? Share your opinions in the comments below!

How will Shimizu Corporation’s expertise in smart building technology specifically enhance the fan experience at Camp Nou (Estadi Lluís Companys)?

The partnership: A Fusion of Innovation adn Football Excellence

FC Barcelona has officially announced a groundbreaking sponsorship deal with Measurea, a subsidiary of Shimizu Corporation, for their 2026 nike kits. This multi-year agreement marks a important shift in Barcelona’s sponsorship strategy, focusing on technological innovation and lasting building practices. The partnership will see Measurea’s branding prominently featured on the first team’s jerseys, training apparel, and within the Camp Nou stadium – soon to be the Estadi Lluís companys during renovations. This collaboration extends beyond mere branding; it’s a strategic alliance aimed at leveraging Shimizu Corporation’s expertise in construction technology and smart city solutions.

Understanding the Key Players

FC Barcelona: One of the world’s most iconic football clubs, renowned for its attacking style and global fanbase. Sponsorships are crucial for maintaining financial stability and investing in player growth. Key search terms: FC Barcelona sponsorship, barcelona kit deal, Barça sponsors.

Shimizu Corporation: A leading Japanese construction company with a strong focus on innovation, sustainability, and advanced building technologies. Their subsidiary, Measurea, specializes in digital real estate solutions and smart building management. Key search terms: Shimizu Corporation,Measurea,Japanese construction companies.

Nike: Barcelona’s long-standing kit manufacturer, known for its high-performance sportswear and innovative designs. The integration of Measurea’s branding onto Nike kits represents a unique collaboration between three global leaders. Key search terms: Nike Barcelona kit, Barcelona football jersey, Nike football sponsorships.

Details of the Sponsorship Agreement

The financial terms of the deal remain undisclosed, but industry analysts estimate it to be one of the most lucrative kit sponsorships in football history.Beyond the financial benefits, the partnership offers several key advantages for Barcelona:

1. Technological Integration: Shimizu Corporation will collaborate with Barcelona on projects related to stadium technology, fan experience enhancements, and sustainable infrastructure development.
2. Global Reach: The partnership expands Barcelona’s brand presence in the asian market, particularly in Japan, where Shimizu Corporation has a strong foothold.
3. Sustainability Focus: Aligning with a company committed to sustainable building practices reinforces Barcelona’s own environmental initiatives.
4. Digital innovation: Measurea’s expertise in digital real estate and smart building technology will contribute to the development of innovative fan engagement platforms.

The 2026 Nike Kit: What to Expect

While the design of the 2026 Nike kit remains under wraps, sources suggest it will incorporate elements inspired by both Catalan architecture and Japanese design principles. Expect a blend of customary colors with subtle nods to Measurea’s branding.

Color palette: Likely to feature Barcelona’s classic Blaugrana (blue and garnet) colors, potentially with accents reflecting Measurea’s corporate identity.

Design Elements: Rumors point to geometric patterns inspired by Antoni Gaudí’s architectural masterpieces and traditional Japanese motifs.

Technology Integration: The kit may incorporate advanced Nike technologies, such as Dri-FIT and Flyknit, alongside potential innovations developed in collaboration with Shimizu Corporation. Key search terms: Barcelona 2026 kit, Nike kit design, football jersey technology.

Shimizu Corporation’s previous Sponsorships & Industry Trends

Shimizu Corporation has historically focused on B2B partnerships and technological collaborations. This move into high-profile sports sponsorship represents a strategic shift towards enhancing brand awareness and reaching a wider audience. The trend of technology companies entering football sponsorships is rapidly growing, driven by the desire to connect with passionate fan bases and leverage the global reach of major clubs. Recent examples include:

SAP & Bayern Munich: A long-standing partnership focused on data analytics and fan engagement.

Microsoft & Real Madrid: Collaboration on digital transformation and immersive fan experiences.

Amazon & Several Premier League Clubs: Sponsorships aimed at promoting cloud computing services and e-commerce platforms.

Impact on Fan Engagement and the Camp Nou Renovation

The partnership with Measurea is expected to play a crucial role in enhancing the fan experience at the renovated Camp nou (Estadi Lluís Companys during construction). Shimizu Corporation’s expertise in smart building technology will be utilized to create a more connected and interactive stadium surroundings. This includes:

Enhanced Wi-Fi Connectivity: Providing seamless internet access for all attendees.

Smart Ticketing Systems: Streamlining entry and exit procedures.

Interactive Fan Zones: Offering immersive experiences and personalized content.

Sustainable Energy Solutions: Reducing the stadium’s environmental footprint. Key search terms: Camp Nou renovation, Barcelona stadium technology, smart stadium*.

Looking Ahead: A Long-Term Vision

The Barcelona-Measurea partnership is more than just a sponsorship deal; it’s a long-term strategic alliance built on shared values and a commitment to innovation. This collaboration has the potential to transform the way football clubs operate, leveraging technology to enhance the fan experience, promote sustainability, and drive commercial