Beauty and Seduction: Understanding Right-Wing Women’s Magazines in the United States

lifestyle Magazines Hide Conservative Agendas

October 12, 2025

Washington D.C. – Two seemingly modern lifestyle magazines originating in the United States are drawing scrutiny for promoting a distinctly conservative worldview beneath a veneer of fashion and aspirational living. “Evie” and “The conservateur” are generating conversation by actively championing traditional roles for women and rejecting aspects of progressive thought.

A New Face of Conservatism

Founded in 2019 by Brittany hugoboom, “evie” bills itself as a publication for “right-wing women,” drawing a clear line in the sand against more liberal counterparts. While presenting content centered around beauty, relationships, and lifestyle, the magazine consistently reinforces conservative principles.

Meanwhile, “The Conservateur,” established in 2020 by Jayme Chandler Franklin and isabelle Redfield, intentionally mirrors the aesthetic of high-fashion magazines like Vogue, but delivers content tailored to a conservative audience.The founders openly expressed dissatisfaction with what they perceived as a leftward drift in mainstream lifestyle publications following the 2016 US presidential election.

Rejecting Modern Feminism

A central tenet of both publications is an emphasis on “femininity” as distinct from feminism, often glorifying traditional domestic roles. Articles frequently extol the virtues of premarital abstinence, linking it to religious beliefs and family values. Some content even provides explicit marital advice, focused solely on the wife’s role.According to a Pew Research Center study conducted in July 2024, approximately 35% of American women identify as conservative or very conservative, representing a important audience for this type of content.

Beyond domesticity, “Evie” promotes patriotism in fashion choices, favoring “Americana” styles over international trends, and often addresses topics like fertility and the perceived “natural roles of women.”

Controversial Content and Ideological Undercurrents

The publications are not without controversy. “Evie” has been criticized for publishing transphobic content, including the misgendering of Elon Musk’s daughter, vivian Wilson, and portraying her transition as politically motivated.The magazine has also circulated unsubstantiated claims, such as assertions linking the Covid-19 vaccine to menstrual cycle disruptions. Additionally, headlines with racially charged statements have appeared on the site.

“the Conservateur” features articles that explicitly endorse traditional gender roles based on religious interpretations, stating that “women are the natural companions of men.” The magazine also profits from merchandise that prominently displays conservative slogans, such as caps proclaiming “Make America Hot Again.”

The Rise of “Tradwives” and the Fertility Narrative

“Evie” recently featured Hannah Neeleman, known as the “Queen of the Tradwives,” on its cover. Neeleman, a former ballerina, now lives on a ranch in Utah with her husband and eight children, presenting a romanticized image of rural family life to her over ten million social media followers. This highlights the growing popularity of the “Tradwife” movement, which advocates for a return to traditional gender roles and domesticity.

Further fueling this narrative is the app “28,” developed by Hugoboom and her husband, which tracks menstrual cycles and calculates fertility windows.The app is financially backed by tech billionaire Peter Thiel, who has expressed concerns about declining birth rates in the US, aligning with a growing sentiment among economists and organizations like the OECD regarding potential economic consequences.

Publication	Founding Year	Core Ideology	Target Audience
Evie	2019	Conservative Femininity, Traditional Values	Right-leaning Women
The Conservateur	2020	Conservative Politics, traditional gender Roles	Conservative-minded Individuals

Did You No? The term “Tradwife” – short for traditional wife – gained significant traction on social media platforms beginning in 2022, particularly among younger generations seeking an alternative to mainstream feminist ideals.

pro Tip: When evaluating online sources, always check the “About Us” section to understand the publication’s mission, values, and potential biases.

Understanding the Appeal of Traditional Values

The resurgence of interest in traditional roles and values is a complex phenomenon, reflecting a variety of factors including economic anxieties, cultural backlash against progressive movements, and a desire for stability in an uncertain world. While these publications represent a specific ideological viewpoint, their popularity suggests a broader societal conversation about gender roles, family structures, and the meaning of fulfillment.

Frequently Asked questions

• What is a “tradwife”? A “Tradwife” is a woman who embraces traditional gender roles and prioritizes homemaking and family life over career ambitions.
• What ideologies do Evie and The conservateur promote? Both publications promote conservative values, traditional gender roles, and a rejection of mainstream feminism.
• Are there concerns about the data collected by the “28” app? Critics have raised concerns that the app could collect sensitive data about users’ reproductive health, even though the creators deny these claims.
• What role does Peter Thiel play in funding these publications? Peter Thiel financially backs the “28” app, reflecting his own concerns about declining birth rates and conservative ideologies.
• Why are these magazines causing controversy? They’ve drawn criticism for propagating transphobic viewpoints, spreading misinformation, and promoting possibly harmful ideologies.

What are your thoughts on the rise of these conservative lifestyle magazines? do you believe they represent a genuine desire for traditional values, or are they part of a larger political agenda? Share your opinions in the comments below!

How do these magazines portray the relationship between a woman’s fulfillment and her roles within the family and marriage?

The Ancient Context of Conservative Women’s Media

For decades,the landscape of women’s magazines in the United States has been dominated by titles leaning left-of-center. However, a significant, and growing, segment caters specifically to conservative women. Understanding this niche requires looking back at the rise of the New Right and the perceived cultural shifts of the 1960s and 70s. Publications like Human Events and early newsletters provided political commentary, but lacked the lifestyle focus that would appeal to a broader female audience. The real shift began in the 1980s and 90s with publications directly addressing conservative values within a traditionally “women’s” framework. Key terms here include conservative media, women’s magazines, political polarization, and cultural conservatism.

Core Themes and Editorial Focus

Right-wing women’s magazines consistently emphasize a specific set of themes, often in direct contrast to mainstream feminist ideals. These include:

* Traditional Gender Roles: Reinforcing the importance of marriage, motherhood, and domesticity. Articles frequently focus on homemaking, cooking, and raising children, often presented as fulfilling and empowering roles.

* Family Values: A strong emphasis on the nuclear family, religious faith (often Christianity), and patriotism. Content often critiques perceived attacks on these values.

* Beauty as Duty: Beauty isn’t simply about self-expression; it’s presented as a duty to one’s husband and family,and a reflection of inner virtue.This differs significantly from mainstream magazines that frequently enough promote beauty as self-empowerment. Conservative beauty standards are a key element.

* sexual Modesty: A more conservative approach to sexuality, often emphasizing chastity before marriage and fidelity within marriage. This contrasts with the more open and sexually liberated messaging found in many mainstream publications.

* Anti-Feminist Sentiment: While not always explicitly stated, a subtle (or sometimes not-so-subtle) critique of mainstream feminism is common. The focus is frequently enough on the perceived negative consequences of feminism on family life and traditional values.

Related keywords: family values, traditional femininity, conservative lifestyle, marriage and family, religious conservatism.

Key Publications and Their Evolution

Several publications have been central to this media landscape.

* Ladies’ Home Journal (under conservative ownership): In the 1980s, the Ladies’ Home Journal underwent a significant shift under conservative editor Mary Fuller. Fuller actively sought to re-emphasize traditional values and challenged what she saw as the excesses of feminism. This period is a crucial case study in the evolution of women’s magazines.

* WorldNetDaily Women: Associated with the conservative news website WorldNetDaily, this section offers articles on faith, family, and political issues from a conservative perspective.

* Townhall Women: Part of the Townhall Media network, this platform provides conservative commentary on current events, lifestyle topics, and political issues geared towards women.

* The Federalist (Women’s Section): While not exclusively a women’s magazine, The Federalist features a dedicated section with articles addressing issues relevant to conservative women.

* New publications emerging in the digital age: The rise of blogs and online platforms has allowed for a proliferation of smaller, niche publications catering to specific segments within the conservative women’s demographic.

The Role of Beauty and Seduction

The presentation of beauty in these magazines is often strategically linked to concepts of seduction, but not in the traditionally understood, overtly sexual sense. Instead, it’s about attracting and keeping a husband, maintaining a harmonious home life, and upholding traditional gender roles.

* Emphasis on “Timeless” Beauty: Trends are downplayed in favor of classic looks and grooming techniques. The goal isn’t to be fashionable, but to be always attractive to one’s husband.

* Domestic Skills as Attractive Qualities: Articles frequently enough link a woman’s ability to cook, clean, and decorate to her desirability. These skills are presented as evidence of her nurturing and feminine qualities.

* Modesty as Allure: Rather than revealing clothing, the emphasis is on elegant and modest attire that conveys sophistication and virtue.

* The “Happy Wife” Narrative: Content consistently reinforces the idea that a woman’s happiness is inextricably linked to her marriage and family life.

Keywords: conservative aesthetics, feminine mystique, domesticity and beauty, marriage and attraction, traditional courtship.

Marketing and Target Audience

these magazines primarily target women who identify as socially and politically conservative, often with strong religious beliefs. marketing strategies frequently emphasize:

* Direct Mail Campaigns: Targeting conservative households and church groups.

* Online Advertising: Utilizing social media platforms and websites frequented by conservative audiences.

* **Partners