Breaking News: Bentley Motors Unveils Contemporary New Emblem
Crewe, 1 July 2025 – Bentley Motors has stunned the automotive world by unveiling a reimagined version of its iconic “Winged B” emblem. This elegant new design is the fifth iteration in Bentley’s 106-year history and is set to herald a new era of design for the British luxury marque.
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The original “Winged B” emblem was created by esteemed motoring artist F. Gordon Crosby in 1919. This emblem has adorned Bentley’s prestigious vehicles for decades and has undergone few changes over the years. The new design is a meticulous development by Bentley’s Director of Design, Robin Page, who chose the fewer defining details from past emblems to create a more modern and sleek look. The new Winged B features sharper, more dramatic feathers akin to the angled wings of a Peregrine Falcon, without the lower feathers, making it visually streamlined. The center “B” now stands alone, echoing luxury watch design with precision and 3D depth, emphasizing Bentley’s commitment to high craftsmanship. Bentley’s Director of Design, Robin Page, commented, “If a luxury brand is the product of the stories it has created, then its emblem is its signature. In more than a century of history, this is only the fourth evolution of Bentley’s iconic Winged B.” The new emblem is cleaner, sharper, and more impactful, reflecting the brand’s future vision for luxury automotive excellence.Historical Significance and Evolution of the Winged B
A Modern Touch for a Timeless Icon
The announcement in the Digital Age
Stay tuned for the unveiling on 8 July, when Bentley will also reveal a future vision concept car that promises to Fashion, showcasing a hint of the brand’s future design language.
To follow the development, visit Bentley Media for the latest updates and press releases.
For more on the history and evolution of Bentley’s iconography, explore our evergreen articles which delve into the stories behind some of the world’s most recognized automotive emblems.
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