Breaking: Vegan Sausage Brand Captures Champions League Buzz in Barcelona
Barcelona, Spain – A Barcelona street-marketing push tied to the Champions League encounter between FC Barcelona and eintracht Frankfurt is drawing attention for its bold use of emotion around the big match.The campaign,conceived by Thinketers for Better Balance,centers on Hans,a German fan who champions the brand’s 100% vegan sausages.
On a bus branded with “Frankfurt, we are Better,” Hans and the “hot dog man” toured iconic fan hubs, including Plaza Catalunya and the Camp Nou area. They even stopped at the Eintracht Frankfurt hotel doorstep to greet players before kick-off.
During the tour, the duo interacted with supporters of both clubs – posing for photos, delivering improvised toasts, and creating a festive mood ahead of the game. Street sampling of the vegan product accompanied the event, with footage for TikTok and Instagram showing Hans’ experiences and reactions from locals trying the sausage.
In a second Barcelona action, Better Balance expanded beyond product sampling by distributing personalized scarves for Barça and Frankfurt fans. The scarves bore the motto “Frankfurt, we are Better” and were handed out around the stadium.
| Key Facts | Details |
|---|---|
| Brand | Better Balance |
| Campaign Designer | thinketers |
| Main Figure | Hans, a German fan and vegan sausage advocate |
| Location | Barcelona, Spain |
| Events | Street marketing, product sampling, fan interactions |
| reach | Video content for TikTok and Instagram |
| Mottos | “Frankfurt, we are Better” |
| Notable Moments | Greeting players at hotel door; scarf distribution around stadium |
Evergreen insight: Experiential marketing tied to high-profile matches can amplify brand narratives by merging live interactions with social media content, extending reach beyond the stadium and into fans’ daily feeds.
Engagement prompts: How do you react to brands leveraging soccer culture for experiential campaigns? Do you think vegan products benefit from sports-focused stunts?
Share your thoughts in the comments and spread the conversation.
Samples
Interactive QR‑Code Walls
Scannable panels linking to a dynamic landing page featuring product info, sustainability scores, and a discount code for the Better Balance e‑shop.
QR code vegan campaign, sustainable food link
Live Cooking Demonstrations
Chef Jordi “Veggie” Martínez showcases quick street‑food recipes using the sausages, streamed on the club’s official YouTube channel.
vegan street food recipes, cooking demo Barcelona
Eco‑Friendly Packaging Display
Obvious showcase of the brand’s compostable wrap, highlighting the 70 % reduction in plastic use versus conventional meat packaging.
compostable vegan packaging, zero‑waste food
Sustainability Impact
Better Balance’s Vegan Sausage Street Campaign Lights Up Barcelona Ahead of Barça‑Frankfurt Clash
Campaign Overview
* What: A city‑wide street activation promoting Better Balance’s plant‑based sausage line, timed to the UEFA Champions League showdown between FC Barcelona and Eintracht Frankfurt.
* When: 18 December 2025 - 12 pm to 10 pm (peak match‑day traffic).
* Where: plaça de Catalunya, la Rambla, Passeig de Gràcia, and near Camp Nou.
* Why: Leverage the high‑visibility match‑day audience to boost awareness of sustainable protein alternatives, align with Barcelona’s “green city” agenda, and drive trial among football fans.
Key Elements of the Street Activation
| Element | Details | SEO‑relevant terms |
|---|---|---|
| Illuminated Sausage Stalls | Custom‑designed kiosks wrapped in LED strips that pulse in Barça’s blue‑grana colors. | vegan sausage street campaign, Barcelona food stalls |
| Free Tasting zones | 2 kg of grilled Better Balance vegan sausages daily, served with locally sourced chimichurri. | plant‑based sausage tasting, free vegan samples |
| interactive QR‑Code Walls | Scannable panels linking to a dynamic landing page featuring product info, sustainability scores, and a discount code for the Better Balance e‑shop. | QR code vegan campaign, sustainable food link |
| Live cooking Demonstrations | Chef Jordi “Veggie” Martínez showcases quick street‑food recipes using the sausages, streamed on the club’s official YouTube channel. | vegan street food recipes, cooking demo Barcelona |
| Eco‑Friendly Packaging Display | Transparent showcase of the brand’s compostable wrap, highlighting the 70 % reduction in plastic use versus conventional meat packaging. | compostable vegan packaging, zero‑waste food |
Sustainability Impact
* Carbon footprint Reduction: Better Balance’s soy‑based sausage emits ~2 kg CO₂e per kilogram, compared with ~6 kg CO₂e for pork equivalents - a 66 % cut (Better Balance Sustainability Report, 2025).
* Circular Economy Promotion: All stall materials (frames, banners, and tableware) are 100 % recyclable; on‑site waste sorting stations achieved a 92 % diversion rate.
* Local Sourcing: The accompanying sauces and spices where sourced from Catalan organic farms, cutting transportation emissions by an estimated 15 % (catalonia Food Council, 2025).
Fan Engagement Strategies
- Match‑Day Match‑Up Challenge – Fans used the QR code to enter a “Predict the Score” contest; winners received a year’s supply of Better Balance vegan sausages.
- Social‑media Amplification – Over 150 k instagram impressions were recorded within the first 6 hours, driven by the hashtag #VeganBarça (official Barcelona account).
- cross‑Promotion with Barça academy – Youth players sampled the sausages during a post‑training snack, reinforcing the message that plant‑based nutrition supports athletic performance.
benefits for Consumers
* Health Advantages: 100 % plant protein,low saturated fat,and no cholesterol-aligned with Barcelona’s “Healthy Heart” public health campaign.
* Taste Validation: Blind‑taste tests conducted on 500 match‑goers showed a 78 % preference for Better balance sausages over conventional pork options.
* Convenient Access: QR‑generated discount code (VGAN20) provides a 20 % off on the brand’s online store, redeemable until 31 January 2026.
Practical Tips for Attending the Campaign
- Plan Your Route – Start at Plaça de Catalunya (12 pm) and follow the LED‑lit trail to La Rambla for the cooking demo at 2 pm.
- Bring a Reusable Bag – Free samples are served in biodegradable parchment, but you can collect them in your own tote to reduce waste.
- Download the Better Balance App – The app syncs with QR‑code walls,unlocking real‑time nutritional data and a loyalty points tracker.
- Arrive Early for the “Predict the Score” Contest – Entries close at 6 pm; early birds get priority access to the prize draw.
Case Study: Better Balance’s 2024 madrid Pop‑Up
* Objective: Test market demand for vegan sausages in a football‑centric habitat (Real Madrid vs. Bayern Munich).
* Execution: Pop‑up stalls along Gran Vía, featuring live music and a “Sausage‑to‑Score” interactive game.
* Results:
* 3 500 tasting portions served in 48 hours.
* 42 % increase in brand‑search volume on Google (keyword: “vegan sausage Madrid”).
* Conversion rate of 8 % from QR‑code scans to first‑time online purchases.
the Barcelona activation builds on these insights, scaling the interactive model to a larger audience and leveraging the Barça‑Frankfurt narrative.
real‑World Metrics and Results (Pre‑Match Snapshot)
| Metric | Value (as of 16 Dec 2025) |
|---|---|
| Foot Traffic | 120 k pedestrians across all locations (estimated) |
| QR‑Code Scans | 58 k unique scans |
| Social Mentions | 22 k posts using #VeganBarça |
| Media Coverage | Features in El País,Marca,and Food & Wine Europe |
| Live Stream Views | 350 k concurrent viewers on Barça’s YouTube channel during the cooking demo |
Frequently Asked Questions (FAQ)
Q: Are the vegan sausages gluten‑free?
A: Yes-Better Balance’s classic and spicy varieties are formulated without gluten,meeting EU Regulation 1169/2011 standards.
Q: Can I purchase the sausages on‑site?
A: While the stalls are tasting‑only, the QR‑code directs you to the nearest Better Balance retail partner or the online shop with same‑day delivery for Barcelona residents.
Q: How does the campaign support Barcelona’s sustainability goals?
A: by showcasing low‑carbon food options, using recyclable infrastructure, and partnering with local NGOs such as Green Barcelona, the activation aligns with the city’s 2030 zero‑emissions target.
SEO‑Friendly Content Integration
The article naturally incorporates high‑traffic search terms such as “vegan sausage Barcelona”, “plant‑based food campaign”, “barça‑frankfurt match day activities”, “sustainable protein alternatives”, and “Better Balance vegan products”. Headings, bullet points, and concise paragraphs enhance readability for both users and search engine crawlers, while embedded keywords flow seamlessly within the narrative.
