Home » Technology » Bloomberg : Apple’s 3-year iPhone plan from the iPhone 17 Air, the iPhone Fold to the anniversary iPhone

Bloomberg : Apple’s 3-year iPhone plan from the iPhone 17 Air, the iPhone Fold to the anniversary iPhone

by James Carter Senior News Editor

iPhone Revolution: Apple’s Bold 3-Year Plan Unveiled

Published: August 24, 2025

Hold onto your hats, Apple fans! The iPhone, a device that’s defined a generation, is about to undergo its most significant transformation in years. According to Bloomberg’s Mark Gurman, Apple is embarking on an ambitious three-year plan to radically redesign the iPhone, moving beyond incremental updates and embracing genuinely new form factors and technologies. This isn’t just about faster chips and better cameras; it’s about a fundamental shift in how we interact with Apple’s flagship product. This is breaking news that will send ripples through the tech world and beyond, and we’re bringing you the exclusive details.

iPhone 17: The Foundation for Change (Launching September 9th)

The first phase of this revolution kicks off in just weeks, reportedly on September 9th, with the launch of the iPhone 17 lineup. While the iPhone 17 Pro and Pro Max will see refinements – including a larger camera system – the real star of the show is the new iPhone 17 Air. This model will showcase a dramatically thinner design, setting the stage for future innovations, including Apple’s highly anticipated foldable iPhone. Gurman confirms the iPhone 17 Air will inherit the Apple C1 modem from the iPhone 16, and will notably ditch the SIM card slot. Expect a light blue color option, but be aware that battery life may be slightly below average. The Pro models will arrive in a striking orange hue.

Evergreen Insight: The removal of the SIM card slot is a significant trend in the smartphone industry, driven by the increasing adoption of eSIM technology. This move simplifies the user experience and allows for greater flexibility when traveling internationally. It also frees up valuable internal space for other components.

iPhone 18: The Foldable Future (Coming 2026)

2026 promises to be a landmark year for Apple, with the arrival of the “iPhone Fold” (codenamed V68). This isn’t just a larger iPhone; it’s a completely new device category for Apple, drawing inspiration from competitors like the Samsung Galaxy Z Fold 7. Expect a sophisticated camera system with four lenses – two on the back, one on the cover display, and one on the internal folding screen. Interestingly, the iPhone Fold will reportedly *revive* Touch ID, potentially integrated into the power button, while forgoing a side-mounted ID. Mass production is slated to begin in Spring 2026, with initial color options limited to black and white. Crucially, the iPhone 18 Fold will feature the advanced Apple C2 modem, aiming to finally match the performance of Qualcomm’s leading modems.

Evergreen Insight: Foldable phones represent a significant leap in smartphone technology, offering users a larger screen real estate without sacrificing portability. The success of the iPhone Fold will depend on Apple’s ability to address key challenges, such as durability and software optimization for the foldable form factor. The return of Touch ID could appeal to users who prefer a physical fingerprint sensor.

iPhone 2027: A Curved Glass Anniversary

Apple is saving the biggest transformation for 2027, the 20th anniversary of the original iPhone. While details are still scarce, Gurman reports that a completely new curved glass design is in the works. This design is expected to seamlessly integrate with the evolving aesthetic of iOS 26 and beyond, creating a truly immersive and futuristic user experience. Think “liquid glass” – a design that feels as fluid and dynamic as the software it houses.

Evergreen Insight: Glass design has been a cornerstone of the iPhone’s aesthetic since its inception. A curved glass design could not only enhance the visual appeal of the iPhone but also improve its ergonomics and durability. The use of advanced glass materials will be crucial to achieving both strength and flexibility.

Beyond the iPhone: A Wave of Apple Innovation

The iPhone isn’t the only product getting a refresh. Apple has a packed pipeline of innovations planned through 2027, including new Apple Watches, improvements to Apple Vision Pro, upgraded iPad Pros with the M5 chip, AirPods Pro 3 with potential heart rate monitoring, and updated HomePod Minis and Apple TVs. Looking further ahead, Apple is exploring entirely new product categories, including a HomePod with a screen, a new Home OS, a desk robot, smart glasses, a more affordable Vision headset, camera-equipped AirPods, and even a foldable iPad/Mac hybrid. New entry-level iPads and iPad Airs are also slated for early 2026, alongside M5-powered MacBook Pros and MacBook Airs in Spring 2026.

Apple is clearly betting big on the future, and these upcoming products demonstrate a commitment to pushing the boundaries of technology and creating innovative experiences for its users. The next few years promise to be an incredibly exciting time for Apple enthusiasts and the tech industry as a whole. Stay tuned to Archyde for the latest updates and in-depth analysis as these innovations come to life. We’ll be covering every detail, ensuring you’re always in the know.

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