Budweiser, the giant beer producer and the main sponsor of the World Cup for three decades, announced that the restrictions announced by FIFA on the sale of alcoholic beverages around the Qatar 2022 World Cup stadiums are “beyond our control.”
A spokeswoman for ABN Bev Group, the parent company of Badwires, said in a message to AFP that the company was informed of the decision, acknowledging that some of the operations that were expected in the stadiums for this football event “might not be implemented.” continue.”
Qatar was the conservative Muslim country, and promised to reduce strictness in the application of its laws during this global event, which kicks off on Sunday and is expected to witness the attendance of more than a million fans from all over the world.
Confirmations were issued in early September that points of sale for beer would open in the vicinity of the eight World Cup stadiums from three hours to half an hour before the start of the matches, before returning and opening an hour following the final whistle. Non-alcoholic beer will be available inside the stadium.
But the decision to ban the sale two days before the start of the World Cup came as a surprise.
“As a partner of FIFA for more than three decades, we can’t wait to launch our (2022 World Cup) campaigns around the world to celebrate football with our customers,” the spokeswoman said.
