Increasingly used in different professional segments, multi-user immersive virtual environments are a rapidly expanding trend. According to a report released this year by Citibank, the projection is that the Metaverso will reach the year 2030 worth an impressive US$ 13 trillion, an expectation that reflects the countless business opportunities that will be generated with the evolution of technologies that support the new concept.
The investment in new technologies of Virtual Reality (VR), Augmented Reality (AR) and 3D Online Interactivity are corroborated by the expectations of use of potential users with Metaverso. A survey carried out by McKinsey & Company, a North American business consulting firm, shows that the main objective of consumers between 13 and 70 years old in the USA with the use of Metaverso is for shopping.
Such technologies are already available in Brazil, a country that has a strong innovation scene, especially among startups. The number of companies working with interactive technologies and related resources already exceeds 130. Carolina Dalmolin, leader of Meta’s Strategic Partnerships team in Latin America, sees Metaverso as “the greatest business opportunity since the creation of the Internet” .
The Real Estate Market is also active in the process of integrating immersive technologies into its daily activities. One is the use of digital replicas of real estate in online advertisements. The idea is to bring buyers and sellers together through the possibility of immersive experimentation in which it is possible to reproduce and visualize properties virtually. This practice already occurs both for existing properties and for those that will be built one day, the so-called real estate launches.
According to Francisco Toledo, CEO of iTeleport and coordinator of Virtual Reality at SECOVI-SP, the segment is currently in the process of redefining its commercial strategies, seeking to adapt to the growing demand from customers for quality digital information regarding new developments . “Metaverso technologies are a response to this demand, as they already allow you to virtually visit the units, leisure areas, the surroundings, in addition to allowing you to simulate lighting conditions throughout the year and compare interior design options”.
Supporting the dissemination of these new technologies, SECOVI-SP produced a guide for professionals in the real estate sector, with explanations on the aspects of immersive technologies, successful use cases, an index of companies operating in this segment and a chapter that invites readers to the Metaverse.
Francisco Toledo explains that immersive virtual environments are already in practice in Brazil, making it possible for brokers, architects and family members who participate in the journey of buying, selling and renovating real estate to cooperate more efficiently, even if they are physically distant from each other and from themselves. immobile. “The Metaverse use case for Real Estate is brilliant and has already paved the way for what we can call Telebrokerage and Telearchitecture.”
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