Home » Economy » Brewing Giant Asahi Reverts to Paper-Based Processes After Cyber Attack Compromise

Brewing Giant Asahi Reverts to Paper-Based Processes After Cyber Attack Compromise



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Tokyo, Japan – A critically important cyberattack has brought production to a near standstill at Asahi Breweries, japan’s dominant beer producer, sparking widespread concern among retailers and consumers. The incident, which began last month, has forced the company to rely on antiquated manual systems-including pen, paper, and fax machines-to manage orders and deliveries. Asahi controls roughly 40% of the Japanese beer market, making the disruption especially impactful.

Production Slowdown & supply Chain Issues

While Asahi reports that all of its Japanese facilities, encompassing six breweries, have partially resumed operations, computer systems remain compromised. This has drastically reduced the volume of shipments leaving its factories. Sakaolath Sugizaki, owner of Ben Thai restaurant in Tokyo, noted that she is receiving substantially fewer deliveries, with larger clients prioritized, leaving only four bottles of Asahi Super Dry on her shelves.

The repercussions extend beyond bars and restaurants. Convenience stores and supermarkets across Japan, including locations in Tokyo and Hokkaido, are reporting dwindling stocks of Asahi products, spanning not only beer but also bottled water and other beverages. Hisako Arisawa, a Tokyo liquor store owner, fears prolonged shortages, anticipating at least another month of limited supply.

Ransomware Group Claims Obligation

The Qilin ransomware group has asserted responsibility for the attack,a notorious entity known for targeting major organizations and operating an attack-for-hire platform. While Asahi has not publicly disclosed the specific nature of the cyberattack,they confirm that data suspected of being compromised has surfaced online. This incident joins a growing list of recent cyberattacks that have impacted global firms,including Jaguar Land Rover and Marks and Spencer,as well as disruptions to European air traffic and a port terminal in Nagoya,Japan in 2024.

Did You Know? Japan experienced a data breach affecting over one million individuals in the first half of 2024, highlighting the country’s growing vulnerability to cyber threats. (Source: Security Magazine)

Japan’s Cybersecurity Challenges

Experts point to a combination of factors contributing to Japan’s vulnerability to cyberattacks. Despite its reputation for technological advancement, the nation faces a shortage of skilled cybersecurity professionals and comparatively low levels of digital literacy within businesses. A striking example of this was the government’s continued use of floppy disks for official documents until recently.

Cartan McLaughlin from Nihon Cyber Defense Group argues that Japan’s reliance on older systems and a high degree of trust make it an attractive target for hackers. Many organisations lack robust preparedness and are more inclined to pay ransoms, further incentivizing attacks.

Government Response & New Legislation

The Japanese government acknowledges the issue and is taking steps to enhance its cybersecurity capabilities. Chief Cabinet Secretary Yoshimasa hayashi affirmed that the Asahi attack is under examination. Earlier this year, Japan enacted the Active Cyber Defense law (ACD), granting authorities expanded powers to share information with companies and proactively counter cyber threats by neutralizing attackers’ servers.

Area Affected Impact
Asahi Production Reduced to manual processes, significantly lowered output.
Retailers (Bars, Restaurants, Stores) Shortages of Asahi products, including beer, water, and soft drinks.
Cybersecurity Infrastructure Exposed vulnerabilities,highlighting the need for investment.

Pro Tip: For businesses, regularly backing up data to offline storage and implementing multi-factor authentication can significantly mitigate the impact of ransomware attacks.

Despite these efforts, concerns remain as businesses like Ben Thai and consumers across Japan brace for continued disruptions. Owner Sakaolath Sugizaki expressed uncertainty regarding future deliveries, echoing the anxieties of many awaiting the full restoration of Asahi’s operations.

Understanding the Rise of Ransomware

Ransomware attacks have surged globally in recent years, evolving from opportunistic attacks to complex, targeted campaigns. The average ransomware payment increased to over $1 million in 2024, and the healthcare and manufacturing sectors have been particularly vulnerable. (Source: SonicWall Ransomware Report 2024). The financial motivation behind these attacks continues to drive their proliferation.

Frequently Asked Questions about the Asahi Cyberattack

  • What caused the Asahi cyberattack? The attack was claimed by the Qilin ransomware group, but the full extent of the compromise is still under investigation.
  • How long will the Asahi beer shortage last? Asahi has not provided a definitive timeline, but retailers anticipate disruptions for at least a month.
  • Is this cyberattack limited to Asahi products? While primarily affecting Asahi, the disruption extends to their subsidiaries’ products as well.
  • What is Japan doing to improve its cybersecurity? The government recently passed the Active Cyber Defense Law to strengthen defenses.
  • What can businesses do to protect themselves from ransomware? Implementing robust backup systems,multi-factor authentication,and employee training are crucial steps.
  • How is the Asahi attack impacting international supply? Asahi has stated its European operations are unaffected at this time.
  • What is the role of the Qilin ransomware group? Qilin operates a platform facilitating cyberattacks for a percentage of ransom proceeds.

What are your thoughts on the increasing frequency of cyberattacks targeting major corporations? And how do you think businesses can best prepare for and mitigate these threats? Share your views in the comments below!


What specific operational areas within Asahi Shuzo were most substantially impacted by the shift to paper-based processes?

Brewing Giant Asahi Reverts to Paper-Based Processes After Cyber Attack Compromise

The scope of the Cyberattack & Initial Response

Asahi Shuzo, the renowned Japanese brewer behind Asahi Super Dry, has taken the drastic step of reverting significant portions of it’s operations to paper-based systems following a sophisticated cyberattack. The incident, confirmed on october 10th, 2025, compromised key IT infrastructure, impacting production planning, inventory management, and distribution logistics. While the company hasn’t publicly disclosed the full extent of the breach, sources indicate a ransomware attack was likely involved, though no ransom demands have been confirmed.

The immediate response focused on isolating affected systems to prevent further spread of the malware. However, the complexity of the attack and concerns about lingering vulnerabilities led Asahi to implement a temporary, but considerable, shift back to manual processes. This decision, while disruptive, prioritizes maintaining production and fulfilling orders during a critical period. This incident highlights the growing threat of cybersecurity in manufacturing and the potential for significant operational disruption.

impact on Production & supply Chain

the transition to paper-based systems has introduced immediate challenges.

* Reduced Efficiency: Manual data entry and tracking are inherently slower and more prone to errors then automated systems. This has led to temporary slowdowns in production and order fulfillment.

* Inventory Management Issues: Real-time inventory visibility has been significantly hampered, requiring increased reliance on physical counts and manual reconciliation. This impacts supply chain resilience.

* Distribution Delays: Coordinating deliveries and tracking shipments is now more complex, possibly leading to delays for retailers and consumers.

* Quality Control Concerns: While quality control processes remain in place, the lack of automated data logging introduces a potential for inconsistencies in record-keeping.

Asahi has assured consumers that product quality remains unaffected, but acknowledges potential for temporary stock shortages in certain regions. the company is working around the clock to restore digital systems, but emphasizes a cautious approach to ensure a secure and sustainable recovery. Brewery cybersecurity is now a top priority.

The Role of the Linux community & Hector Martin

Interestingly, the timing of this attack coincides with ongoing debates within the Linux community, specifically surrounding the integration of Rust into the Linux kernel. Hector Martin, lead developer of Asahi Linux (focused on bringing macOS to Apple Silicon), recently stepped down from upstream Apple Silicon development. While no direct link to the Asahi Shuzo attack has been established, the incident underscores the importance of robust and secure software development practices – a key argument in the Rust vs. C debate within the open-source community.

The debate centers around Rust’s memory safety features, which are designed to prevent many of the vulnerabilities commonly exploited in cyberattacks.While C remains the dominant language in kernel development, proponents of Rust argue that its adoption could significantly enhance system security. This event will likely fuel further discussion about kernel security and the benefits of modern programming languages.

Long-Term Recovery & Cybersecurity Investments

asahi Shuzo is investing heavily in bolstering its cybersecurity defenses. Key initiatives include:

  1. Thorough System Audit: A thorough assessment of all IT systems to identify vulnerabilities and weaknesses.
  2. Enhanced Security Protocols: Implementation of multi-factor authentication, intrusion detection systems, and advanced threat intelligence feeds.
  3. Data Backup & Recovery Plan: Strengthening data backup procedures and developing a robust disaster recovery plan to minimize downtime in future incidents.
  4. Employee Training: Providing comprehensive cybersecurity training to all employees to raise awareness of phishing scams and other social engineering tactics.
  5. Collaboration with Cybersecurity Experts: Partnering with leading cybersecurity firms to provide ongoing support and expertise.

The company anticipates a phased restoration of its digital systems over the coming weeks and months.The incident serves as a stark reminder of the evolving cyber threat landscape and the need for proactive cybersecurity measures.Ransomware protection is now a critical component of their overall strategy.

Lessons Learned for the Food & Beverage Industry

The Asahi Shuzo attack offers valuable lessons for other companies in the food and beverage industry:

* Prioritize Cybersecurity: Treat cybersecurity as a core business function, not just an IT issue.

* Regularly Update Systems: Keep all software and hardware up to date with the latest security patches.

* Implement Strong Access Controls: Limit access to sensitive data and systems to authorized personnel only.

* Develop an Incident Response Plan: Have a well-defined plan in place to respond to cyberattacks quickly and effectively.

* Invest in Employee Training: Educate employees about cybersecurity threats and best practices.

* Consider Cyber Insurance: Explore cyber insurance options to mitigate financial losses in the event of a breach.

This incident demonstrates that even large, established companies are vulnerable to cyberattacks.Proactive cybersecurity measures are essential to protect critical infrastructure, maintain business continuity, and safeguard consumer trust.The focus on industrial control system (ICS) security is paramount.

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