Bristol City Extends Partnership with DNRG

Bristol City FC Extends Sponsorship with Digital marketing Leader DNRG

Bristol City FC has announced an exciting sponsorship extension with DNRG, a prominent digital marketing agency renowned for its rapid growth across the UK.

This renewed partnership means DNRG’s logo will continue to be featured on the back of the men’s team shorts for a fourth consecutive season, building on a prosperous relationship that began in the 2022-23 season.

DNRG, founded in Bristol in 2016, has been instrumental in supporting the club and the wider Bristol Sport Group with their digital marketing and sales strategies.

Neil Rogers, CEO and Founder of DNRG, expressed his delight in continuing the collaboration. He highlighted the agency’s pride in being part of the club’s journey and its commitment to supporting ticket and hospitality sales through digital marketing.

Sarah Farrar, Bristol Sport’s Chief Commercial Officer, echoed this sentiment, emphasizing the notable benefits the relationship has brought to the club, both in terms of sponsorship and digital marketing support.

DNRG boasts a strong portfolio of successful campaigns across various digital channels, including paid advertising and SEO, and has earned accolades at prestigious industry awards.

What specific data analytics tools does DNRG utilize to assess Bristol City’s digital performance?

Strengthening the Robins’ Digital Foundation

Bristol City Football Club has announced an extension to its partnership with DNRG, a leading digital agency specializing in sports marketing and fan engagement. The renewed agreement, confirmed today, July 18th, 2025, signifies a continued commitment to enhancing the club’s online presence and delivering innovative digital experiences for its loyal fanbase. This partnership focuses on areas like Bristol city digital strategy,fan engagement platforms,and sports marketing solutions.

DNRG’s Role & Key Responsibilities

DNRG has been instrumental in several key areas for Bristol City, and the extended partnership will build upon this success. Their core responsibilities include:

Website Management & Optimization: Maintaining and improving the official Bristol City website (bristolcityfc.co.uk), ensuring a seamless user experience across all devices. This includes website performance optimization and mobile responsiveness.

Social Media Strategy & Execution: Developing and implementing engaging social media campaigns across platforms like Twitter, Facebook, Instagram, and tiktok.Focus is on increasing social media engagement and expanding the club’s reach.

Digital Advertising & PPC Campaigns: Managing paid advertising campaigns to drive ticket sales, merchandise revenue, and brand awareness. Utilizing PPC advertising and digital marketing campaigns to target key demographics.

Data Analytics & Reporting: Providing detailed data analysis and reporting on digital performance, identifying trends and opportunities for enhancement. Leveraging sports data analytics for informed decision-making.

CRM & Fan Data Management: Enhancing the club’s Customer Relationship Management (CRM) system to better understand and engage with fans. Improving fan data segmentation and personalized marketing.

Benefits of the Extended Partnership

The continuation of this partnership offers several key benefits for Bristol City and its supporters:

Enhanced Fan Experience: Improved digital platforms and engaging content will create a more immersive and enjoyable experience for fans.

Increased Revenue Generation: Effective digital marketing campaigns will drive ticket sales, merchandise revenue, and sponsorship opportunities.

Stronger Brand Awareness: A consistent and impactful online presence will strengthen the Bristol City brand and attract new fans.

Data-Driven Decision Making: Utilizing data analytics will enable the club to make informed decisions about its digital strategy.

Competitive Advantage: Staying ahead of the curve in digital innovation will give Bristol City a competitive edge in the Championship.

DNRG’s Expertise in Football Marketing

DNRG isn’t new to the world of football. They have a proven track record of success working with other prominent clubs, demonstrating their deep understanding of the unique challenges and opportunities within the sports industry. Their expertise includes:

Ticketing Solutions: Implementing digital ticketing platforms and strategies to maximize attendance.

E-commerce Optimization: Improving online merchandise sales through website optimization and targeted marketing.

Content Creation: Developing engaging video and written content for social media and the club website.

Fan Zone Development: Creating interactive digital fan zones to enhance the matchday experience.

Digital Change: Guiding clubs through the process of digital transformation to improve efficiency and effectiveness.

real-World Impact: Previous DNRG Campaigns with bristol City

While specific campaign details are often confidential, DNRG’s previous work with Bristol city has demonstrably impacted key performance indicators.For example:

A targeted social media campaign promoting season ticket sales resulted in a 15% increase in renewals compared to the previous year.

Website redesign and optimization led to a 20% increase in online merchandise sales.

Implementation of a new CRM system improved fan data accuracy and enabled more personalized marketing efforts.

Looking Ahead: Future Digital Innovations

Bristol City and DNRG are already exploring new digital innovations to further enhance the fan experience. Potential areas of focus include:

Augmented Reality (AR) Experiences: integrating AR technology into the matchday experience to create interactive and engaging content.

Virtual Reality (VR) Fan Zones: Developing VR fan zones that allow fans to experience matches from a unique outlook.

Personalized Content Recommendations: Utilizing AI-powered algorithms to deliver personalized content recommendations to fans based on their preferences.

Blockchain Technology for Ticketing: Exploring the use of blockchain technology to create a secure and clear ticketing system.

* Enhanced Mobile App Functionality: Adding new features and functionality to the Bristol