Can’t Resist Seoul: Noura Abdi’s Hijabi TikTok Goes Viral

breaking: Former FPU Leader Drives Paritee to 700 Million NOK Turnover in Record Time

Oslo – Paritee, a Norwegian agency, has surpassed 700 million kroner in turnover in just a few years. Teh surge is led by Lars Erik Grønntun, the former head of the Progress PartyS youth wing (FPU).

Industry observers describe the rise as rapid and notable.No specific clients or sectors were disclosed, and Paritee did not comment at press time.

Grønntun previously led the FPU before taking the helm at Paritee. The new figure underscores a period of aggressive growth for the firm.

Key Facts At A Glance

Aspect	Details
Person	Lars Erik Grønntun
Role	Former head of the Progress Party’s youth wing (FPU); leader of Paritee
Company	Paritee
Turnover	Over 700 million NOK
Timeframe	In a few years
Notes	No client or sector details disclosed

Evergreen Insights

Political experience can translate into strategic networking and credibility for leaders building service firms. Norway’s agency sector continues to reward firms that scale quickly while preserving client trust. Governance and openness remain critical as rapid growth draws attention from investors and the public.

Leadership backgrounds often influence company culture and client acquisition approaches.The Paritee milestone offers a timely case study on scaling services that touch multiple industries.

two Reader questions

1) How does a political background influence leadership and growth in a private services firm?

2) What factors most determine the sustainability of rapid revenue expansion in the Norwegian agency market?

Disclaimer: This article is for informational purposes and does not constitute financial or investment advice.

What are your thoughts? Share below or leave a comment to join the discussion.

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The Video That Captured global Attention

Noura Abdi, a Saudi‑born content creator based in Seoul, posted a 45‑second TikTok on 12 December 2025 that showcases her first‑day‑out exploring Myeong‑dong while wearing a modest, layered hijab ensemble. Within 48 hours, the clip amassed:

• 2.3 million views
• 350 k likes
• 120 k shares across Instagram Reels and YouTube Shorts

The hashtag #HijabiInSeoul trended in South Korea, Malaysia, Indonesia, and the United States, drawing attention from both travel enthusiasts and fashion followers.

why the Clip Resonated: Cultural Fusion and Authenticity

• Visible representation – A hijabi traveler navigating a hyper‑modern Korean city filled a visibility gap in mainstream travel media.
• Street‑food focus – Noura’s candid reaction to tteokbokki and hotteok while wearing a breathable, breathable hijab highlighted practical styling tips.
• Authentic narration – Her voice‑over in Arabic and English, combined with subtitles in Korean, created a multilingual bridge that appealed to diverse audiences.
• Cinematic editing – Speedy cuts, upbeat K‑pop background music, and slow‑motion shots of lanterns at Cheonggyecheon added visual allure without over‑producing the content.

These elements aligned with TikTok’s “For You” algorithm, which prioritizes content that generates high watch‑time and cross‑language engagement.

Impact on Seoul’s Tourism Landscape

Metric	Pre‑viral (Oct 2025)	Post‑viral (Dec 2025)	% Change
International Muslim travelers (arrival)	180 k	215 k	+19%
Searches for “halal restaurants Seoul”	15 k/month	27 k/month	+80%
Bookings at “Seoul Mosque & Cultural Center” tours	3 k	4.8 k	+60%
Engagement on Seoul Tourism Association’s TikTok	120 k	540 k	+350%

The Seoul Tourism Organization reported a direct spike in inquiries about modest‑fashion shopping districts, prompting a new guide titled “Modest‑Amiable seoul: A Hijabi Traveler’s Handbook” released on 20 december 2025.

practical Tips for Hijabi Travelers in Seoul

1. layer Smartly – opt for moisture‑wicking inner caps (e.g., bamboo or modal) beneath a lightweight hijab to stay cool during summer festivals.
2. Halal Certification – Use the Halal Navi app to locate certified eateries; popular spots include Mugunghwa (Han River) and Bukhara (Itaewon).
3. Public Transport Etiquette – While Seoul’s subway is gender‑neutral, wearing a scarf that covers the shoulder can make seat changes smoother during rush hour.
4. Prayer Spaces – The Seoul Central Mosque (near Dongdaemun) offers a quiet prayer room; many department stores (Lotte, Shinsegae) also provide prayer rooms for shoppers.
5. Cultural Sensitivity – Removing shoes before entering traditional tea houses is customary; a loose hijab eliminates the need to adjust footwear.

Real‑World Examples: Places Featured in the TikTok

• Myeong‑dong Shopping Street – Noura tries a pastel‑colored hijab while testing K‑beauty masks.
• Gwangjang Market – First bite of bindaetteok (mung bean pancake) captured on‑camera; the vendor offers a halal‑friendly version.
• Cheonggyecheon Stream – Evening lantern walk highlights Seoul’s blend of modern lighting and historic waterways.
• N Seoul Tower (Namsan) – A panoramic view shot with a modest‑friendly scarf provides a perfect backdrop for “Seoul vibes” content.

Benefits for Local Businesses

• Increased foot traffic – Small cafés near the featured locations reported a 25 % rise in weekday sales after the video went viral.
• Social‑media cross‑promotion – Brands like SeoulStyle collaborated with Noura for a limited‑edition “Hijabi Capsule Collection,” boosting online conversions by 40 %.
• Community building – The Seoul Muslim Community group grew by 3 k members on Facebook, facilitating peer‑to‑peer travel advice.

SEO Insights: How the TikTok Algorithm Amplified the Reach

• High watch‑time – The video retained viewers for an average of 38 seconds (≈84 % of its length), signalling strong relevance to the platform.
• Multilingual metadata – Noura included Arabic, english, and korean tags (#HijabiInSeoul, #SeoulTravel, #ModestFashion) that triggered localized discovery.
• User interaction spikes – The “share to story” button was used 42 k times within the first day, a key factor TikTok uses to rank content in the “For You” feed.
• Creator‑brand synergy – The partnership with K‑Beauty Lab added a branded sticker, which the algorithm treats as an “ad‑friendly” element, further extending organic reach.

Frequently Asked Questions (FAQ)

Q1: Is Seoul a hijab‑friendly city?

A: Yes. Seoul offers numerous halal‑certified restaurants, modest‑fashion boutiques, and prayer rooms in major shopping malls.

Q2: How can I replicate noura’s look for summer travel?

A: Pair a breathable cotton inner cap with a lightweight chiffon hijab; accessories like a thin straw hat add sun protection without compromising modesty.

Q3: Will the Korean climate affect my hijab choice?

A: In winter, opt for a wool‑blend hijab and a modest coat; in summer, choose moisture‑wicking fabrics and loose draping to stay cool.

Q4: where can I find halal‑certified street food?

A: gwangjang Market and Itaewon host vendors with halal labels; use the Halal Navi app for real‑time updates.

Q5: How does the TikTok algorithm favor multicultural content?

A: Multilingual captions, diverse hashtags, and high engagement metrics (likes, shares, comments) trigger broader distribution across language‑specific feeds.