Car project: Apple gets former BMW top manager

Car project
Apple gets former BMW top manager

Apple underpins its automotive ambitions. Photo: Christoph Dernbach / dpa

© dpa-infocom GmbH

The speculation about an Apple car is fueled: The iPhone manufacturer has brought the former BMW manager Ulrich Kranz into the team.

Apple underpins its ambitions in the auto sector with the engagement of a former BMW manager who most recently ran an electric vehicle startup.

Ulrich Kranz is now working for Apple, the iPhone company confirmed on the tech blogs “The Verge” and “TechCrunch”, without giving any further details. According to information from the financial service Bloomberg, Kranz will work at Apple on the team of former Tesla manager Doug Field, who is leading a car project.

At BMW, Kranz was one of the developers of the i3 electric car and the i8 sports car. After that, he first worked for the electric car startup Faraday Future and then co-founded the Canoo company. Until April he was the head of Canoo. Apple brought him on board a few weeks later, wrote Bloomberg.

For years, Apple has been developing technology for autonomous driving and testing SUVs from the Toyota luxury brand Lexus that have been converted into robot cars on public roads. At the beginning of the car project, which had been running for more than five years, Apple also showed prototypes to suppliers, but after that it was mainly geared towards software.

In the past few months, speculation about an Apple car, which had been simmering for years, had been nourished again. Above all, media reports spoke of a cooperation with the South Korean Hyundai group and its Kia brand. Then Hyundai announced that there were currently no talks with Apple about the development of self-driving cars.


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