The Resurgence of Fatphobia: From Historical Roots to Future Activism
The recent controversy sparked by Cardi B’s comments regarding plus-size merchandise sizes isn’t a fleeting internet moment; it’s a stark reminder that societal biases against larger bodies – fatphobia – are not only alive and well, but actively shaping economic and social landscapes. While some dismiss the outcry as oversensitivity, the situation highlights a disturbing pattern: the cyclical prioritization and subsequent abandonment of inclusivity, and a deeply ingrained prejudice with historical roots that continues to inflict harm.
A History of Othering: The Legacy of Prejudice
The narrative surrounding body size isn’t neutral. As plus-size advocate Samyra Miller powerfully articulated, denying the validity of concerns about fatphobia mirrors the dismissal of struggles faced by other marginalized communities. This isn’t simply about clothing sizes; it’s about a systemic devaluation of individuals based on their physical form. Historically, this devaluation has been weaponized. The association of larger bodies with negative traits like laziness and gluttony wasn’t accidental. It was a deliberate tactic used to justify the enslavement and dehumanization of African people, as detailed in Sabrina Strings’ research on the historical construction of weight stigma. Sabrina Strings’ work provides crucial context for understanding the origins of these biases.
From Abundance to Oppression: A Shifting Narrative
Before colonization, larger bodies were often symbols of wealth and prosperity. This changed dramatically as European ideologies took hold, and a moral judgment was attached to body size. The horrific case of Sarah Baartman, a South African woman exploited and displayed in the 19th century, exemplifies the brutal consequences of this shift. Her story serves as a chilling reminder of the historical objectification and dehumanization of larger bodies, particularly those of Black women.
The Cycle of Inclusivity and Erasure
We’ve witnessed a frustrating pattern in recent decades. Brands initially embrace body positivity, expanding size ranges and featuring diverse models. This often coincides with heightened public awareness and a demand for inclusivity. However, this commitment frequently proves superficial. Plus-size lines are scaled back, models disappear from advertising, and the conversation fades, leaving the plus-size community feeling once again ‘othered.’ This isn’t a failure of market demand; it’s a reflection of ingrained biases within the fashion industry and broader society.
The Rise and Fall of “Body Positivity” as a Trend
The term “body positivity” itself has become somewhat diluted, often co-opted by brands without genuine commitment to inclusivity. What began as a radical movement advocating for self-acceptance and challenging beauty standards has, in some cases, been reduced to a marketing tactic. This performative activism can be more damaging than outright exclusion, creating a false sense of progress while perpetuating harmful stereotypes.
Future Trends: Activism, Accountability, and the Power of the Plus-Size Consumer
The current backlash against Cardi B’s comments, and the broader conversation surrounding fatphobia, suggests a turning point. The plus-size community is increasingly vocal and organized, demanding not just representation, but genuine respect and equitable treatment. Several key trends are likely to shape the future:
- Increased Accountability for Brands: Consumers are holding brands accountable for their inclusivity efforts, scrutinizing their size ranges, marketing campaigns, and internal diversity practices.
- Rise of Plus-Size Influencers and Activists: Individuals like Samyra Miller are playing a crucial role in educating the public, challenging harmful narratives, and advocating for change.
- Focus on Intersectionality: Recognizing that fatphobia intersects with other forms of oppression – racism, sexism, ableism – is essential for creating truly inclusive spaces.
- Demand for Data and Transparency: Consumers will increasingly demand data on size inclusivity and transparency from brands regarding their efforts.
The economic power of the plus-size market is undeniable. According to Coresight Research, the US plus-size apparel market was valued at $214.4 billion in 2023. Coresight Research’s report demonstrates the significant economic opportunity for brands that prioritize inclusivity. Ignoring this market isn’t just unethical; it’s bad business.
Ultimately, dismantling fatphobia requires a fundamental shift in societal attitudes. It demands recognizing the inherent worth and dignity of all bodies, regardless of size. It requires challenging the harmful narratives that have been perpetuated for centuries and creating a world where everyone feels seen, respected, and valued. What steps will *you* take to challenge fatphobia in your own life and community? Share your thoughts in the comments below!
