Global beer volumes are down, reflecting a broader trend of consumers tightening thier belts, according to recent reports. Brewers are adapting to a changing landscape, focusing on premium products and shifting consumption patterns.

Several major beer companies are experiencing a slowdown. Carlsberg’s volumes dipped, and this mirrors challenges faced by industry leaders like AB InBev, whose sales also saw a slight decline. Executives point to a consumer slowdown, with less spending overall.

Despite this, some brewers remain optimistic. AB InBev’s CEO highlighted the “resilience of the beer category,” citing continued revenue growth.Heineken also pointed to its strong global presence. this suggests that the slowdown, although present, may not be a crisis.

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Brewers have generally been shielded from some pressures affecting the drinks industry, such as a decline in spirits consumption and ongoing trade issues. Brewers often rely on local production, minimizing the need to relocate manufacturing.

Though,wider economic concerns are impacting consumer behavior. Carlsberg’s CEO noted that core beer brands are most affected by consumers holding back. Consumers are spending less on non-essentials.

The CEO doesn’t predict these headwinds will ease this year. however, there’s a bright spot: consumers are still spending on premium products; “treatonomics”. This is proving beneficial for higher-end beer brands.

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At-home beer consumption is also rising due to the increasing cost of drinking out.On-trade venues, like bars and restaurants, are struggling while the off-trade, such as supermarkets, is gaining popularity. This is creating a gradual shift in where people are consuming beer, impacting the industry’s dynamics.