Cartier Unveils New Supple Love Bracelet After 56 Years, Reimagining a Classic Symbol of Love

Cartier‘s ‘Love‘ Evolves: The New Unlimited Bracelet Redefines a Classic

Singapore – The luxury bracelet stack is a defining accessory of the moment, often featuring a mix of price points and styles.But for many, no stack is complete without the iconic Cartier Love bracelet – a simple, yet instantly recognizable symbol of affection. Now, after 56 years, Cartier is reimagining this beloved design with the launch of the Love unlimited bracelet.

Created in New York in 1969 by Aldo Cipullo, the original Love bracelet was a radical statement. Its visible screws, fastened with a special screwdriver, symbolized a commitment requiring two people to secure – a “precious handcuff” declaring love for all to see. Over the decades, the design has been translated into rings and different colorways, continually evolving as an expression of romance.

The new Love Unlimited bracelet marks a meaningful departure. For the first time, the rigid oval form has been reinterpreted as a supple, flexible design. The bracelet’s fluidity is achieved through multiple gadrooned links punctuated by the signature screws, evenly spaced to maintain the design’s inherent harmony. Over 100 trials and prototypes were needed to perfect the result.

“We have a mission to cultivate new forms of beauty. We’re always looking forward and proposing new objects of desire – because life is better when you’re surrounded by beauty,” explains Pierre Rainero, Cartier’s Image, Style and Heritage Director.

A key innovation is the patent-pending invisible clasp system. This allows multiple bracelets to be seamlessly linked while concealing the clasp itself, creating the illusion of a continuous ribbon of gold. “You notice it as a conventional bracelet. But for the person who wears it, there’s an incredible difference – in terms of the way the clasp is conceived, and the comfort,” says Rainero.

The design echoes Cartier’s approach to high jewelry – prioritizing comfort and movement. “We believe that the better it fits the body, the better it accompanies your movement, and the better it conveys an idea of elegance.”

The Love Unlimited embraces the idea that strong design allows for endless variations, as exemplified by the recent reimagining of the classic Trinity ring. cartier isn’t afraid to take risks, believing a piece should be desirable in its own right, regardless of existing symbolism.

Ultimately, Cartier is leaving the interpretation of the Love Unlimited to its wearers.”there will be their own projections. Despite everything we think on our side, the role that a piece of jewellery plays in the life of people is very difficult to imagine beforehand – and that’s the magic of jewellery.”

What impact will the Supple Love bracelet’s increased flexibility have on its appeal to a wider range of customers?

A Revolution in Comfort: The new Love Bracelet

For over half a century, the Cartier Love bracelet has been the ultimate symbol of commitment and enduring affection. Now, in October 2025, Cartier has unveiled a meaningful evolution: the new Supple Love bracelet. This isn’t merely a redesign; it’s a reimagining of the iconic piece, prioritizing comfort without sacrificing the instantly recognizable aesthetic. The launch marks the first major structural change to the Love bracelet since its inception in 1969.

What Makes the Supple Love Bracelet Different?

The core difference lies in the bracelet’s construction. While the original Love bracelet is known for its rigid, sculptural form, the Supple Love bracelet boasts a more fluid, flexible design. Here’s a breakdown of the key changes:

* Enhanced Flexibility: The new design incorporates a more pliable construction, allowing it to conform more comfortably to the wrist. This addresses a common critique of the original – its sometimes restrictive fit.

* Seamless Design: Cartier engineers have achieved a smoother, more integrated look, minimizing the visible screws that traditionally fasten the bracelet.

* Same Iconic Aesthetic: Despite the internal changes, the Supple Love bracelet retains the signature oval shape, the delicate screw detailing, and the overall spirit of the original design. It’s still undeniably a Cartier Love bracelet.

* Materials: Available in yellow gold, white gold, and rose gold, mirroring the classic options, and now also in platinum. The new bracelet maintains Cartier’s commitment to high-quality materials.

The History of the Love Bracelet: A Legacy of Devotion

To understand the meaning of this update, it’s crucial to appreciate the history of the Cartier Love bracelet. Designed by Aldo Cipullo in 1969, the bracelet was conceived as a symbol of love that was meant to be locked onto the wearer, representing enduring commitment.

* The Locking mechanism: The bracelet requires a special Cartier screwdriver to fasten, symbolizing the need for two individuals to commit to each other to “unlock” their love.

* Early Adopters & Cultural Impact: The Love bracelet quickly gained popularity among celebrities and trendsetters, becoming a status symbol and a powerful statement of affection. Icons like Elizabeth Taylor and Andy Warhol were early adopters.

* evolution of a Symbol: Over the decades, the Love bracelet has evolved from a fashion statement to a deeply personal and meaningful piece of jewellery.

why Now? Addressing Consumer demand & Modern Lifestyles

Cartier’s decision to introduce the Supple Love bracelet isn’t arbitrary. It’s a direct response to evolving consumer preferences and modern lifestyles.

* Comfort is Key: Increasingly, consumers prioritize comfort alongside style. The original love bracelet, while lovely, wasn’t always the most agreeable for all-day wear.

* Demand for Versatility: Modern jewelry wearers wont pieces that can seamlessly transition from day to night, from work to weekend.The Supple Love bracelet’s enhanced comfort makes it more versatile.

* Expanding the Appeal: By addressing the comfort issue, cartier aims to broaden the appeal of the Love bracelet to a wider audience.

Caring for Your Cartier Love Bracelet: Ensuring Longevity

Whether you own the classic or the new Supple Love bracelet, proper care is essential to maintain its beauty and value.

1. Regular Cleaning: Gently clean your bracelet with a soft cloth and mild soapy water. Avoid harsh chemicals or abrasive cleaners.
2. Professional Polishing: Have your bracelet professionally polished by Cartier every few years to restore its shine.
3. Secure Storage: When not wearing your bracelet, store it in a soft pouch or jewelry box to prevent scratches.
4. Screw Check: Periodically check the screws to ensure they are secure. Cartier offers a complimentary screw tightening service.
5. Avoid Impact: While durable, the Love bracelet is susceptible to damage from hard impacts. Remove it during strenuous activities.

Price and Availability of the Supple Love Bracelet

The Supple Love bracelet is available in Cartier boutiques worldwide and online at Cartier’s official website starting October 2025. pricing varies depending on the metal:

* Yellow Gold: $7,850

* White Gold: $8,200

* Rose gold: $7,850

* Platinum: $12,500

The Future of the Love Bracelet: A Continued Legacy

The introduction of the Supple Love bracelet demonstrates Cartier’s commitment to innovation while respecting its iconic heritage. It’s a testament to the enduring power of the Love bracelet as a symbol of love, commitment, and timeless style. The new design ensures that this beloved piece will continue to resonate with generations to come. Related searches include: Cartier bracelet price, Love bracelet sizing, Cartier jewelry care, luxury bracelets, designer bracelets.