The French franchise Cash Express is celebrating a record-breaking 2025, fueled by growing consumer demand for secondhand goods. The company reported a turnover exceeding €102 million, an increase of nearly 8% compared to 2024, marking its best financial performance in its nearly 25-year history. This success comes as the French secondhand market, excluding automobiles, is now valued at €7 billion, presenting a fertile ground for entrepreneurial investment.
Cash Express’s strong performance reflects a broader trend of consumers turning to pre-owned items for both economic and environmental reasons. The company’s adaptability, with over 120 stores now operating across France and Belgium in urban, suburban, and rural areas, has been key to its success. This expansion demonstrates a strategic approach to meeting consumer needs in diverse locales.
The franchise is attracting investors with positive performance indicators. The average customer spend increased by 12% in 2025, reaching approximately €71 per purchase, signaling increased consumer confidence and a shift towards higher-value items. Luxury goods, including jewelry, handbags, and watches, experienced a particularly significant surge in sales, with revenue increasing by over 58%. The gaming sector, encompassing video games and trading cards like Pokémon, also saw substantial growth.
With 11 million items sold in 2025, Cash Express demonstrates its capacity to handle significant volume. The company’s traditional stronghold, mobile phones, continues to perform well, with growth of nearly 4%. This diversification of revenue streams provides stability and development potential for franchisees. Arnaud Guérin, co-president of Cash Express, emphasized the changing consumer mindset: “Consumers are increasingly turning to secondhand purchases, both for ecological awareness and for the price and quality of the products offered: secondhand allows them to maximize their purchasing power.”
Digital Transformation Drives Growth
Beyond commercial performance, Cash Express is investing in digital transformation to support its franchisees. The company’s online platform became the leading online sales platform in 2025, capturing 32% of the market share. Digital sales revenue more than doubled, increasing by approximately 150% in one year. This omnichannel success benefits physical stores by driving traffic and expanding the customer base.
Cash Express plans to launch a latest website in the spring of 2026, featuring improved navigation and search engine optimization. The company continued its territorial expansion in 2025 with four new store openings in western and northern France, and plans further expansion in 2026 to Paris, Lisieux, Loudéac, Fleury les Aubrais, and Amboise.
Investing in Franchisee Success
Cash Express provides franchisees with comprehensive tools and specialized training, particularly in high-performing categories like luxury goods and gaming. This support aims to maximize franchisee expertise and customer service, key differentiators in a competitive market. The company’s commitment to franchisee development is a core component of its growth strategy.
The success of Cash Express is also reflected in the broader secondhand market. According to Xerfi, the French secondhand market was estimated at €14 billion in 2023 .
Looking ahead, Cash Express is poised to continue its expansion and capitalize on the growing demand for secondhand goods. The company’s focus on digital innovation and franchisee support positions it for sustained success in a dynamic market. The planned store openings in 2026 signal continued confidence in the brand’s growth potential.
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