2023-08-09 16:23:00
Disney relies on artificial intelligence (AI) to optimize its costs and transform its operation
According to several sources, Disney has set up a taskforce dedicated to research on artificial intelligence in order to study ways to reduce costs and improve the efficiency of its operations.
The company would be actively search for candidates with expertise in AI and machine learning, as evidenced by the 11 job vacancies available. The goal of this taskforce is to explore how AI technology can be implemented in different business areas to increase efficiency and optimize processes.
A commitment to AI that comes as no surprise
The decision to invest in AI technology is part of Disney’s commitment to innovation and its desire to stay at the forefront. According to information obtained by Archyde.com from three sources, the group would also seek to develop AI applications in-house while seeking partnerships with start-ups specializing in this field.
The open positions relate to almost all facets of the company. It would go from its different movie studios (Walt Disney Studios, Pixar, etc.) to parcs d’attractions passing through the TV channel sportive ESPN.
Fears for the cinema and audiovisual professions
This news comes as strikes rock Hollywood. So, screenwriters are worried regarding the impact of artificial intelligence on their jobs. Stakeholders also express similar concerns regarding the possible substitution of humans by AIs on the screen.
Potentials and risks of AI at Disney
Using the power of AI, Disney hopes save money. The big-eared firm’s recent flops at the global box office are the result in particular of ever-increasing budgets for its films.
The company therefore wants to optimize its costs and allocate its resources more efficiently. But also, improvement of the customer experience (in its parks, on Disney Plus and Hulu, etc.) thanks to increased personalization and better marketing targeting.
Finally, the most controversial, innovate with more original and diversified scenarios.
Oh, you guys want to strike?
We’ll just replace you with AI …
????????????“Disney has created a task force to study artificial intelligence and how it can be applied even as Hollywood writers and actors are on strike to limit the use of the technology.” pic.twitter.com/zXxahDcHze
— Wall Street Silver (@WallStreetSilv) August 8, 2023
However, this massive adoption of AI is not without raising questions regarding the future of employees. We also risk a standardization of creations, losing their human aspect. Additionally, Disney might find itself in the middle of a legal storm, with AI-generated content not falling under copyright protection.
Read also: Disney signs the death warrant for Blu-rays and DVDs, to the delight of moviegoers.
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