Castellón Campsites See Unprecedented Growth, Attracting Central European Investment & Long-Stay Tourists
CASTELLÓN, SPAIN – The camping sector in the Castellón province is experiencing a remarkable boom, fueled by a surge in visitors from Central Europe and significant new investment. This breaking news signals a major win for the region’s tourism industry, defying typical seasonality and positioning Castellón as a premier destination for extended stays and nature-focused travel. This isn’t just a seasonal uptick; it’s a fundamental shift in how people are choosing to experience Spain.
A Resilient Sector Defying Tourism Trends
Unlike many other tourist accommodations, campsites in Castellón have proven remarkably resilient to seasonal fluctuations. According to Virginia Ochoa, manager of the Provincial Tourism Board, campsites annually host 17% of the 1.8 million tourists visiting the province – and they do so year-round. “For campsites, the whole year is high season,” Ochoa stated during the presentation of the #CampInCastelló campaign results. This stability is largely attributed to the strong appeal of camping among international tourists, particularly those from Holland, Denmark, Belgium, and Germany, who are increasingly choosing Castellón for long-term stays – often between six and nine months.
#CampInCastelló: An Innovative Approach to Tourism Marketing
The success isn’t accidental. The Provincial Camping Association of Castellón and Ashotur, with support from the Castellón Provincial Council, launched the #CampInCastelló – Activate camping mode! campaign. This innovative initiative leveraged social media and collaborations with content creators like Eva Esteve, Daniel and Miguel Oury, and Lisa Zhou to showcase the diverse landscapes, gastronomy, and leisure activities available in the province. The campaign generated over 460,000 views and won the Strategy Award at the 1st Ashotur Meeting, proving the power of authentic storytelling in modern tourism marketing. It’s a prime example of how targeted digital campaigns can revitalize a sector and attract a new generation of travelers.
New Investment & Infrastructure on the Horizon
The positive trend is attracting significant investment. Yolanda González, commercial director of Ashotur, confirmed that three new camping establishments are currently in the pipeline, expected to open their doors by 2026. “Important business groups in this sector are showing interest in Castellón, since it is a province with many possibilities,” González emphasized. This expansion is further bolstered by improved connectivity through the Castellón airport, offering easier access for European visitors. The airport’s growing network of connections is seen as an “open door” to facilitate increased tourist arrivals.
The Appeal of Tranquility & Nature
The profile of tourists choosing Castellón campsites is distinct. While national tourists still represent a significant portion of visitors, the sector has successfully balanced its market, attracting a growing number of international guests. These visitors, often families and senior travelers, are drawn to the region’s promise of tranquility, contact with nature, and proximity to beautiful beaches. Many arrive in their own motorhomes, seeking an immersive and independent travel experience. This trend reflects a broader shift in travel preferences towards more sustainable and experiential tourism.
Castellón: A Growing Hub for Sustainable Tourism
With 44 camping establishments currently offering 21,541 places, Castellón is well-positioned to capitalize on this momentum. The region’s commitment to sustainable tourism, as highlighted by the Provincial Council, aligns perfectly with the values of the modern camper. The combination of natural beauty, affordable options, and a welcoming atmosphere is proving to be a winning formula. As the sector continues to evolve, Castellón is poised to become a leading destination for those seeking a slower, more authentic travel experience. The future looks bright for camping in Castellón, and for the province’s tourism industry as a whole.
This surge in camping popularity isn’t just a local story; it’s a bellwether for the future of travel. As travelers increasingly prioritize experiences over possessions and seek destinations that offer both affordability and authenticity, Castellón’s success story provides a valuable blueprint for other regions looking to tap into the growing demand for nature-based tourism. Stay tuned to archyde.com for continued coverage of emerging travel trends and destination spotlights.
