Source: Caijing.com

2023-04-08 12:55

“Long Moon Ember”, which is currently being broadcast exclusively on Youku, has swept the entire network and set new records on major platforms. It broke 10,000 within 29 hours of its launch, broke the record of 10,000 popularity for Youku dramas, and refreshed the number of viewers and new users on Youku’s mobile terminal , membership income and other premiere records, and also drove Youku Video APP to the second place in the free list of the Apple Store. According to Yunhe data, the market share of the premiere of “Long Moon Ember” set the highest record for online dramas in the past two years. According to Beacon data, the market share of the show’s first broadcast set a new record for costume dramas in the past three years. Youku has successively released many blockbusters such as “Acquaintance with You”, “Agarwood Like Crumbs”, “Long Moon Embers”, and has firmly established itself as the “No. 1 label of Xianxia dramas”.

The achievement is due to the compact narrative rhythm, exquisite visual effects, three-dimensional character design and rich details of “Long Moon Ember”. The first episode completed the background explanation and the main task, leading the audience to quickly enter the storyline, and follow the protagonist to embark on a gorgeous adventure. In the latest plot last night, Tan Taijin (played by Luo Yunxi) got rid of his identity as a proton and forcibly took Ye Xiwu (played by Bailu) back to his country. On the way, the two who had not yet gained trust with each other were once once more designed to be betrayed, and both fell into a trap. Difficulties, the plot has twists and turns and reversals. Netizens who chased the drama called it “feeling” and “exciting”.

The uniqueness of the protagonist of “Long Moon Embers” is also one of the hot topics of discussion among the audience. Among them, the male protagonist Tantai Jin has multiple identities, from a demon god who destroys the world to a proton who is bullied, making it quite complex and three-dimensional. Screenwriters He Wu and Luo Xuan revealed: “Tantai Jin is a different kind of demon god. He has grown up in different forms, and the ‘villain charm’ has a style.” The heroine in the play is the one who saves, guides, and transforms this demon god. Li Susu’s main task, in the updated plot, she possesses “Ye Xiwu” and feels sympathy for the weak and innocent Tantai Jin who has not yet become a demon god. “Li Susu is brave, magnanimous, and full of chivalrous spirit, so facing Tantai Jin, she will inevitably fall into conflicts and tears. This kind of tension also makes this role more dramatic.” The two screenwriters added.

The success of genre dramas is inseparable from the continuous hard work of the platform. In recent years, Youku has successively launched popular Xianxia dramas. In 2020, “Liu Li” ignited the summer vacation, opening the 3.0 era of the anti-routine male and female protagonists of Xianxia dramas; in 2022, “Acquaintance with the King” and “Agarwood Like Chips” from spring to summer, Ji Yunhe, who dares to love, hate, and never admit defeat , Yan Dan, have become classic characters written into the audience’s memory of chasing dramas; the just-concluded “Starfall Congealed into Sugar” became popular abroad and was praised by the cultural counselor of the Chinese Embassy in Pakistan. In addition, Youku also has a wealth of classic Xianxia dramas, including the “Legend of Sword and Fairy” series, “Three Lives III, Ten Miles of Peach Blossom”, “Sweet Honey as Ashes as Frost”, etc., gradually cultivating the user mind of “Xianxia watching Youku” , firmly established the “No. 1 label of Xianxia drama”.

If in recent decades the world has turned from productive capitalism to financial capitalism, Argentine soccer is showing this change in the jerseys of the clubs that play in the Professional League (and also the Promotion). In a short time, traditional banks, digital banks, finance companies, lenders and cryptocurrency platforms appeared on the front or back of the jackets.

There are 13 First Division teams – almost half – whose main sponsors are companies linked to financial services. Banco Macro, owned by the Brito family, the president of River, has appeared on Tigre’s shirt for years, an old agreement that the late Jorge Horacio Brito had signed with his friend Sergio Massa to financially support the club. Tiger ascended, descended and ascended once more, and Macro remained.

But the private bank with the most extensive branch network in the country is now also promoting the rise of Cordoba soccer. Perhaps to contrast with Talleres, which has sported a banking sponsor for years –first BBVA, now ICBC–, Belgrano and the Institute now have the Macro on their chest. The people of Cordoba and Tigre are joined by Central Córdoba, which has Banco de Santiago del Estero on its shirt.

San Lorenzo has also had a bank since the beginning of this year, but unlike Macro, it has no branches. This is Brubank, the largest digital bank in Argentina, with almost three million customers and a pioneer in payments with QR and Apple Pay in the country. After a time without a sponsor on the shirt, the Cyclone announced the agreement for all of 2023.

In the neighboring neighborhood, Huracán and the decrypto exchange sealed a sponsorship agreement in 2021 that marked a milestone: it was the first cryptocurrency platform to sign with a Primera club. The alliance enabled the squad and the coaching staff to have the option of collecting their fees in cryptocurrencies through the platform.

So far, nothing seems out of the ordinary. Some innovations typical of the digitization of daily life, in addition to private and municipal banks. But what is new – and perhaps to activate an early warning – happens with smaller companies, sometimes more opaque, that suddenly arrive not at one, but at several clubs. The case of Sur Finanzas became notorious due to the scandal that was generated in Racing this week, when the journalist Leandro Adonio Belli, director of the partisan media outlet Racingmaniacos, published that the financier had reached a pre-agreement with Racing to become the main sponsor in exchange for of US$1,200,000. Everything got worse when Adonio Belli warned that one of the alleged shareholders of the company was Raúl “Huevo” Escobar, the former head of Racing’s barra brava.

In just over a year, Sur Finanzas Group SA was born and appeared as the main sponsor on the Banfield shirts – its president, Eduardo Spinosa, was mentioned as another alleged shareholder – and Platense. The south and north of the Conurbano. The west covered him in the number of the Deportivo Morón shirt with Sur Cambio, a subsidiary company. And he completed the geographical board in the City of Buenos Aires when he appeared in front of Barracas Central and Atlanta. A growth as fast as it is doubtful, which the supposed owner of the company –Ariel Vallejos– attributed to the fact that they direct their loans to “soccer clubs” and enjoy the patronage of the president of the AFA, Claudio “Chiqui” Tapia.

Rapicuotas also grew, although it did not do so at the speed of Sur Finanzas. The company that offers “the fastest loan in the world” started in Gimnasia y Esgrima La Plata, the city where it was created; then he appeared in Defense and Justice; and since January 2022 also on the Atlético Tucumán shirt. In the country of timba, soccer business –in its different variants– does not escape this reality.