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FuturePay Expands Latin American Reach With SafetyPay Integration
Table of Contents
- 1. FuturePay Expands Latin American Reach With SafetyPay Integration
- 2. Addressing The Growing Demand For Localized Payments
- 3. What This Means For Merchants
- 4. Latin America’s Digital Payment Transformation
- 5. Key Digital Payment Trends in Latin America (2023-2024)
- 6. Recent Paysafe partnerships
- 7. What benefits does the FuturePay‑SafetyPay partnership bring to merchants looking to expand in latin america?
- 8. FuturePay Expands Latin American Checkout Options with SafetyPay Partnership
- 9. Understanding the Latin American E-commerce Landscape
- 10. how the futurepay-SafetyPay Integration Works
- 11. Benefits for Merchants
- 12. SafetyPay’s Core Payment Methods in Latin America
- 13. Real-World Impact: Case study – Cross-Border E-commerce
- 14. Future Trends in Latin American Payments
- 15. practical Tips for Merchants
A New Partnership Will Streamline Digital Payments Across the Region.
MIAMI, FL – February 2, 2024 – FuturePay, a global payment solutions platform, is considerably expanding its presence in Latin america through a new integration with SafetyPay, a leading provider of local payment methods. The collaboration, announced Monday, aims to provide merchants with a more extensive and streamlined payment experience for customers throughout the region.
Addressing The Growing Demand For Localized Payments
The integration will enable merchants utilizing the FuturePay platform to offer a wider array of payment options specifically tailored to Latin American consumers. These include bank transfers supported by over 175 banking partners across nine countries, SafetyPay’s eCash solution facilitating cash transactions online, and popular local methods like Brazil’s Pix, which has seen explosive growth in recent years. According to data from the Central Bank of Brazil,Pix processed over 15.3 billion transactions in 2023, totaling over $877 billion USD.
What This Means For Merchants
Allen Cai,CEO of FuturePay Global Limited,emphasized the strategic importance of the partnership. “Paysafe’s SafetyPay solution brings together trusted local payment methods across latin America, enabling our merchants to enter the market with confidence and focus on growing their businesses, while relying on a payments infrastructure that is built for local consumers,” he said.
Esteban Sarubbi, Head of Latin America at paysafe, echoed this sentiment, stating that the partnership will help FuturePay’s merchant customers reduce friction during checkout, boosting conversion rates and fostering sustainable buisness growth. “With SafetyPay’s bank transfer,online cash and other local payment options specifically tailored to Latin American consumers,the partnership will enable FuturePay’s merchant customers to reduce friction at their checkouts,increase customer conversions and ultimately grow and future-proof their businesses.”
Latin America’s Digital Payment Transformation
This move comes as Latin America undergoes a rapid digital transformation in its financial landscape. A recent report by PYMNTS Intelligence and Galileo Financial technologies, “Digital Payments Reshape Commerce Across Latin America,” highlights the increasing shift from conventional cash transactions to digital payment methods. The study shows a marked rise in the adoption of digital wallets, account-to-account (A2A) transfers, and buy now, pay later (BNPL) solutions.
Key Digital Payment Trends in Latin America (2023-2024)
| Payment Method | Growth Rate | Key Markets |
|---|---|---|
| Digital Wallets | 25% – 35% | Brazil, Mexico, Colombia |
| A2A Transfers | 20% – 30% | Brazil, argentina, Chile |
| BNPL | 15% – 25% | Mexico, Brazil, Peru |
| Pix (Brazil) | >100% | Brazil |
Recent Paysafe partnerships
Paysafe has been actively forging new partnerships to expand its reach and capabilities. In January, Pay.com added Paysafe as a recommended acquirer for card transactions. Additionally, in November, Paysafe partnered with Endava to integrate smarter payments with AI-powered engineering. Further solidifying its position, Paysafe collaborated with CMC Markets in September to broaden payment options for traders.
as Latin America continues to embrace digital commerce, the demand for localized and convenient payment solutions will only intensify. This strategic move by FuturePay and SafetyPay positions them to capitalize on this growth and provide merchants with the tools they need to succeed in this dynamic market.
What other payment innovations do you foresee impacting Latin American commerce in the next year? And how can businesses best adapt
What benefits does the FuturePay‑SafetyPay partnership bring to merchants looking to expand in latin america?
FuturePay Expands Latin American Checkout Options with SafetyPay Partnership
futurepay, a leading global payment solutions provider, has announced a strategic partnership with SafetyPay, a prominent online payment gateway specializing in Latin America. This collaboration significantly expands FuturePay’s reach and capabilities within the rapidly growing Latin American e-commerce market, offering consumers more convenient and secure payment options.
Understanding the Latin American E-commerce Landscape
Latin America presents a unique set of challenges and opportunities for online businesses. While e-commerce is booming across the region, credit card penetration remains relatively low in many countries. This creates a strong demand for option payment methods that cater to the unbanked and underbanked populations.
* Brazil: The largest e-commerce market in Latin America, heavily reliant on boleto bancário and Pix.
* Mexico: Increasing adoption of online banking transfers and digital wallets.
* Colombia, Peru, Chile, Argentina: Growing demand for local payment methods and installment options.
SafetyPay addresses these needs by offering a diverse range of localized payment options, including bank transfers, cash payments through retail networks, and direct debit.
how the futurepay-SafetyPay Integration Works
The integration between FuturePay and SafetyPay allows merchants using the FuturePay platform to seamlessly offer these localized payment methods to their Latin American customers. Here’s a breakdown of the process:
- Customer Selects SafetyPay: During checkout, customers in eligible Latin American countries will see SafetyPay as a payment option.
- Redirect to SafetyPay: Selecting SafetyPay redirects the customer to a secure SafetyPay environment.
- Payment Authorization: The customer authenticates their payment through their preferred SafetyPay method (bank transfer, cash payment, etc.).
- Confirmation & Order Fulfillment: Once the payment is authorized, SafetyPay notifies FuturePay, and the merchant can fulfill the order.
This streamlined process minimizes friction and enhances the overall customer experience.
Benefits for Merchants
This partnership delivers substantial benefits for merchants looking to expand their presence in Latin America:
* Increased Conversion Rates: Offering familiar and trusted local payment methods significantly increases conversion rates. Customers are more likely to complete a purchase when they can pay with their preferred method.
* Reduced Fraud Risk: SafetyPay’s robust fraud prevention measures help mitigate the risk of fraudulent transactions.
* Expanded Market Reach: Access to a wider customer base across Latin America, including those without customary banking access.
* Simplified Payment Processing: FuturePay handles the complexities of integrating with SafetyPay, simplifying payment processing for merchants.
* Competitive Advantage: Providing a superior checkout experience compared to competitors who may not offer localized payment options.
SafetyPay’s Core Payment Methods in Latin America
safetypay’s strength lies in its diverse portfolio of payment methods tailored to each Latin American market. Key options include:
* Boleto Bancário (Brazil): A widely used payment slip that allows customers to pay at banks, ATMs, or online banking.
* Pix (Brazil): Brazil’s instant payment system, offering real-time transaction confirmation.
* OXXO (Mexico): Cash payments at OXXO convenience stores, a popular choice for unbanked customers.
* rappipay (Colombia,Mexico,peru): Payments through the Rappi delivery app.
* Baloto (Colombia): Cash payments through baloto payment centers.
* pago Fácil & Rapipago (Argentina): Cash payments at Pago Fácil and Rapipago kiosks.
Real-World Impact: Case study – Cross-Border E-commerce
A European fashion retailer, previously struggling with low conversion rates in Brazil, integrated futurepay and SafetyPay. Within three months of launching boleto bancário and Pix as payment options, they saw a 25% increase in sales from Brazilian customers.This demonstrates the significant impact of offering localized payment methods. The retailer also reported a decrease in cart abandonment rates, attributed to the improved checkout experience.
Future Trends in Latin American Payments
The Latin American payments landscape is constantly evolving. Several key trends are shaping the future of e-commerce in the region:
* Growth of Digital Wallets: Digital wallets like Mercado pago and PicPay are gaining popularity, offering convenience and security.
* Rise of Buy Now, Pay Later (BNPL): BNPL options are becoming increasingly common, allowing customers to spread the cost of purchases over time.
* Increased Mobile Commerce: Mobile devices are the primary means of accessing the internet for many Latin Americans,driving the growth of m-commerce.
* Open Banking Initiatives: Open banking regulations are promoting innovation and competition in the financial services sector.
practical Tips for Merchants
* Prioritize Mobile Optimization: Ensure your website and checkout process are fully optimized for mobile devices.
* Offer Multiple Payment Options: Provide a variety of payment methods to cater to different customer preferences.
* Localize Your Checkout Experience: Translate your checkout page into local languages and display prices in local currencies.
* Provide Clear Payment Instructions: Offer clear and concise instructions for each payment method.
* Monitor Fraud Rates: Regularly monitor fraud rates and implement appropriate fraud prevention measures.
this partnership between FuturePay and SafetyPay represents a significant step forward in facilitating cross-border e-commerce and unlocking the potential of the Latin American market.By offering consumers more convenient and secure payment options, FuturePay and SafetyPay are empowering merchants to expand their reach and drive growth in this dynamic region.