Read the latest economy news, market trends, and financial analysis on Archyde. Stay informed with global economic updates and expert insights.
The first ALDI store in Belgium opened its doors on February 26, 1976, in Geel, Antwerp province. Today, fifty years later, the German discount supermarket chain is celebrating a milestone that has fundamentally reshaped the Belgian retail landscape.
What began with a modest selection of approximately 450 products has grown into a network of 445 stores across the country, making ALDI the largest retailer in Belgium under a single brand. The initial store, located on De Billemontstraat 45, represented a novel approach to grocery shopping for Belgian consumers, characterized by low prices and a focus on house brands.
ALDI’s impact extends beyond its sheer size. The company is credited with popularizing private-label brands in Belgium, now accounting for 90 percent of its product range and representing approximately 42 percent of the entire Belgian retail market. This positions Belgium as a leader in Europe regarding the prevalence of house brands.
The success of ALDI in Belgium has not gone unnoticed. The company currently employs over 8,500 people within the country and continues to invest in expansion, demonstrating its commitment to the Belgian market. According to ALDI, more than 91,000 employees across Belgium, France, Germany, Luxembourg, the Netherlands, Poland, Portugal, and Spain contribute to the company’s success by ensuring affordable and accessible shopping experiences.
The arrival of ALDI in 1976 was described as a “small revolution” in the Belgian supermarket sector. Initially, shoppers may have been hesitant to be seen frequenting a discount store, but the appeal of lower prices proved irresistible. The chain has maintained its reputation as a price leader even as competition has intensified and inflation has driven up food costs.
The company’s growth from a single corner shop to the largest retailer in the country has been steady. Whereas ABBA dominated the music charts in 1976, ALDI quietly began to transform the way Belgians shopped for groceries.