2023-07-21 13:34:21

While strolling on the profil Twitter de Fayza Lamari, aka “la-madre-de-Mbappé” as it is called at the “Chiringuito”, we come across this retweet of a passage by Christiane Taubira on France Inter, who says this: “Women have conquered areas, won victories, but fundamentally the patriarchal society remains, and we are all losers”. On her scale, precisely, Fayza Lamari, who never communicates anything at random, is one of those women who have conquered areas and won victories in a world, football, which smells strongly of testosterone, conservatism and self-segregation.

It must be said that fate (and genetic heritage) did not make fun of her, putting in her path a little guy named Kylian Mbappé, gifted in everything and called to enter the history books, sport but not only. Mom, adviser, dircom, business manager and agent in her spare time, Fayza Lamari has become in a few years a figure that counts in the French sports and associative landscape.

The one who welcomed a year and a half ago of being the only person in the family to still be in the shadows and not to have a “bodyguard”, is today on the front of the stage. A key figure in what might become the most resounding transfer in football history, sitting at the poker table between Florentino Perez and Nasser Al-Khelaïfi with a pair of aces in hand, Fayza Lamari dictates the rules.

“She is only aiming for the gold medal”

Born in Bondy, from a Kabyle Algerian family of modest origins, Lamari studied science education, worked as a facilitator in a leisure center and had a short career as a professional handball player. With our colleagues from Parisian, the former president of the Bondy hand club Jean-Louis Kimmoun spoke of her in these terms: “She was an emblematic Bondy player. On the field, she was a fighter but also a blood. It was not necessary to tickle her too much and, with the adversaries, it was not always friendly. We remembered having met Fayza…”.

There you have it. This feeling transpires among the many people interviewed as part of this survey, off the record or with their faces uncovered. press officer of First of ropes, one of the associations sponsored by Mbappé, Ninon Bardel is full of praise for him. “Fayza really has the spirit of high level sport. She is only aiming for the gold medal. He’s someone who goes so fast, who can move you mountains. When she’s passionate regarding something or she believes in a project, there’s nothing that can stop her. It’s a hurricane! “.

With Fayza Lamari, there is no half-commitment, it’s all in or nada. Ninon Bardel continues: “You tell her “we have this problem”, in five minutes she unravels the thing for you, she has solutions for everything. You come out of a date with her, you have lots of new ideas, but also lots of work (laughs) ! “. A woman of character and values, her confidence is lost as quickly as it is gained. “You have to be square when you work with her, testifies off a collaborator. She sets rules, there is nothing that exceeds. You don’t do it upside down. Or just once, following you’re scratched! Better not be once morest her, otherwise you’ll take a big truck in the face! “. We would have liked to ask their opinion to Florentino Perez and Nasser Al-Khelaïfi, who must know a lot regarding the subject.

A stubborn negotiator

“She is a woman with a very assertive character, she does not have her tongue in her pocket, she has a very good network and it is not surprising to see her holding out on Al-Khelaïfi on this contract story”, advances Rémi Dupré, journalist at Monde, who has been following the Mbappé family for ten years. Sure of the extraordinary talent of her son, Fayza Lamari is aware of the power that is hers when she discusses with clubs. It is not Chelsea who will say the opposite. In 2011, during a Kylian trial with the Blues, his mother had embarrassed the person responsible for ensuring the translation between her and the leaders by asking him to explain that, if they wanted Kylian, it was now or never. And if not, we would have to come back in five years with a check for 50 million pounds. “She is relentless”, supports for his part a member of Real Madrid, still very marked by the failure of the negotiations last summer, with The Athletic.

On the strength of this experience, the 47-year-old woman would now like to develop this activity by creating a structure for consulting and representing players. Ryan Cherki would have already joined the team. This initiative does not go over very well in the very closed circle of agents. After the rant of Achraf Hakimi’s agent, which was said in the sights of the Mbappé clan through his best friend Kylian, Yvan Le Mée cried foul on the airwaves of RMC, pointing to the fact that she did not have an agent license and that being “the mother of” did not grant her superpowers. A “bad trial”, answers Arnaud Hermant, follower of PSG for The team and author of the book “Mbappé, the phenomenon”.

????️???? “It’s not his job. There is a reality, you have to do what you know how to do! I wanted to do a restaurant but I don’t know how to eat, well I didn’t do it!”.

Yvan Le Mée criticizes Mbappé’s mother’s plans for his consulting company. pic.twitter.com/n6dzSOhqN6

— After Foot RMC (@AfterRMC) June 27, 2023

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A special family that shakes up conventions

“How many agents are working without a license? If this trial deserves to be done, then it must be for everyone, ”assures our colleague. “She is starting to scare some agents, who fear that all young players will start managing their interests as a family. And then there is also a part of jealousy in there, ”says a relative of the Mbappé clan. Determined from the start to manage the interests of their sons themselves, Fayza and Wilfrid no longer count the number of agents they have fired over the past fifteen years, in particular Jorge Mendes who, in Monaco’s time, would have put the grappling hook on the hen with the golden eggs.

Rémi Dupré: “She disturbs by her free electron side and clashes with her frankness and her use of the balance of power. They managed with Wilfrid not to depend on anyone. This annoys because the nugget is under good guard. “ “Perhaps she thinks that they are no more stupid than the others and that they are able to set up a structure with Mbappé at the head of the gondola, reflects a connoisseur of the file. It’s attractive! When you see the contract they negotiated with PSG, it can give ideas. Whether we like it or not, it counts in the landscape. »

To the point of forgetting, sometimes. Like when she gained 24 kg and at least as much white hair, at the time when the son exploded in the eyes of the whole world during the 2016-2017 season. “She almost always lived for Kylian’s career. Inevitably you get eaten up by all this, it’s not a normal life, testifies a close family member. A life in which the couple exploded elsewhere. Their story is not perfect. Fayza had a rough time, I don’t know if we can talk regarding burn-out, but she worked so hard that at some point she may have forgotten herself. »

A beneficial media withdrawal?

Today, Fayza Lamari claims to have succeeded in passing the course and digesting the new status of her son. How ? “By turning off everything, because some comments are so violent,” she confided to the Parisian. On this point, there is still progress to be made. This Franco-Algerian mother, “fused with her son” according to Faro, the designer of The team and author of the comic strip “My name is Kylian”, finds it difficult not to react to those who attack her child in the media or on social networks.

Come kiss mommy, my little world champion! – Leo Rooster / Sipa

“She sometimes communicates too much, slips us a member of her entourage. She should stay a little more in the shadows, it would benefit Kylian. She can lash out at guys who tweeted the wrong way or who said the wrong thing… It’s impulsive, “you said something regarding my son, he’s dead”. But you can’t be at war with everyone, otherwise you’ll go crazy. »

“As much as she worked well with Wilfrid in the preparation of Kylian, his rise to power, his start to his career, today I think that she is harmful to her son. All the controversies start from her”, confides a wise observer to us. At the origin of the media leaks last October, when it was learned that Mbappé wanted to leave PSG only five months following extending with great fanfare, Lamari can sometimes play once morest his camp. “After this episode, she greatly reduced the airfoil with the media, indicates Arnaud Hermant. Overnight she changed numbers and became almost unreachable.

If she’s been more discreet in the media lately, don’t count on her to slow down the pace behind the scenes. Between the “Inspired by KM” Foundation, the KEJWF company (for Kylian, Ethan, Joris, Wilfrid, Fayza), its thirty employees and its turnover of 12.2 million euros in 2021, not to mention dozens of partnerships with associations and Kylian’s career, we haven’t finished hearing regarding the “Madre de Mbappé”.

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