NVIDIA today announced the launch of the GeForce RTX 4070 GPU, which is equipped with advanced technologies of the NVIDIA Ada Lovelace architecture, including DLSS 3 neural rendering, real-time ray tracing technology, and can run at a speed of more than 100 frames per second at 1440p resolution Most of the games currently on sale start at $599.

As PC gamers continue to pursue ultra-high-spec visual experiences, NVIDIA found that 83 percent of GeForce RTX 40-series desktop gamers have ray tracing enabled, while 79 percent have DLSS technology enabled. DLSS is a revolutionary breakthrough in the field of artificial intelligence (AI) graphics, which can greatly improve execution performance and has now developed to the third generation of technology.

Matt Wuebbling, vice president of global marketing for NVIDIA GeForce, said: “Ensuring that games support ray tracing and DLSS in the state of “RTX ON” has become a top priority for most PC gamers. The price of the RTX 4070 starts at $599. It will be an excellent upgrade option for gamers who still use older GPUs to play games.”

Thanks to DLSS 3, the RTX 4070 can run the latest gaming masterpieces at over 100 frames per second, such as “A Plague Tale: Requiem”, “Dying Light 2: Persistence” Humanity (Dying Light 2), “Microsoft Flight Simulator”, “Warhammer 40,000: Darktide” and other games that have strict requirements on computer hardware, and other games that support DLSS 2 Popular games such as Battlefield 2042, Call of Duty: Modern Warfare II and Marvel’s Guardians of the Galaxy .

The artificial intelligence frame generation technology in DLSS 3 can create a new high-quality frame. Seven out of every eight pixels in the scene are made with AI rendering technology, making the game screen smoother. And NVIDIA Reflex technology keeps games responsive and reduces input lag between the device and the display.

Various advanced technologies such as Shader Execution Reordering (SER), cutting-edge Opacity Micromap engine and Displaced Micro-Mesh engine have also greatly improved the execution performance of ray tracing. These innovations allow even the most demanding games to perform multiple ray traced effects simultaneously, including full ray tracing, for an unmatched level of realism that feels like you’re in the game.

Third-generation ray tracing plus DLSS, such a powerful combination, has allowed the performance of each pixel to perform ray tracing to jump by 16 times in the past five years. Market adoption of these technologies continues to soar, with more than 400 games and applications now supporting RTX technology, and the market adoption of DLSS 3 is seven times faster than DLSS 2 adoption.

GeForce RTX 4070 with DLSS 3 is 2.6 times faster than RTX 2070 SUPER on average, and GeForce RTX 4070 with DLSS 3 is 1.4 times faster than GeForce RTX 3080 on average. DLSS 3 significantly improves the performance of Ada Lovelace GPUs, but the GeForce RTX 4070 also performs well in legacy games that don’t employ more advanced features like ray tracing and DLSS.

In these rasterized games, the GeForce RTX 4070 performed just as well as the GeForce RTX 3080, while the GeForce RTX 4070 ran at almost half the power of the GeForce RTX 3080, with the added bonus of 2GB of memory. Not only that, the enhanced RTX 4070 memory subsystem has 36MB of L2 cache memory and 12GB of ultra-high-speed GDDR6X memory.

With the support of the NVIDIA Studio platform, content creators can take advantage of the RTX acceleration technology and artificial intelligence tools brought by the GeForce RTX 4070 GPU to perform tasks faster and smarter. Whether you are a live broadcaster or a video editor, you can use the NVIDIA Studio platform to accelerate the execution of 100 creative applications, and the NVIDIA Studio driver can make these applications run stably for a long time. The NVIDIA Studio platform also provides a powerful set of Studio applications, including NVIDIA Omniverse™, Canvas and Broadcast.

3D modelers can use the artificial intelligence DLSS 3 function in NVIDIA Omniverse to render 4K quality scenes. The NVIDIA Omniverse platform connects the existing 3D workflows to replace the previous linear creation process with real-time synchronous creation. Capable of real-time collaboration, compared with the previous generation GeForce RTX 3070 Ti, the performance is expected to increase by 2.8 times.

Live broadcasters can use the eighth-generation NVIDIA video codec NVENC that supports the AV1 video encoding format, and work efficiency will increase by 40%. When live broadcasting, the picture quality will be like a 40% increase in the bit rate, which allows people to significantly improve the picture quality when using popular live broadcast applications such as OBS Studio. Discord already supports the AV1 format, and it will soon be fully available on YouTube via OBS Studio. All creators who use artificial intelligence tools can enjoy the advantages brought by the new fourth-generation Tensor core, which has significantly improved performance compared with the previous generation.

GeForce RTX 4070 will go on sale on the 13th, with a suggested price starting at NT$20,999. Customized boards are provided by top AIC suppliers such as ASUS, GIGABYTE, MSI, and Zotac, including factory preset clocks and overclocked versions before leaving the factory.