‘Chao Charoen’s daughter’ spends 6.5 billion to transform the legendary department store ‘Panthip Pratunam’ becomes a ‘food wholesale department store’

This is considered the 3rd turnover for “Pantip Pratunam”Legendary IT store which is located in a strategic location for Pratunam wholesale trade On an area of ​​more than 10 rai and in the near future there will be an Orange Line electric train (Bang Khun Non – Cultural Center – Min Buri) passing through.

behindAsset World Corp Public Company Limited or AWC, business under the wing of a magnate Charoen Sirivadhanabhakdi threw a new look into “AEC Trade Center Pantip Pratunam”, a comprehensive international wholesale center of the region Going at the end of 2020

Recently, a famous department store in the past, over 3 decades old, was transformed once more with a budget of 6,500 million baht to become “AEC Food House Pratunam” (AEC FOOD WHOLESALE PRATUNAM), the regional food wholesale center. After getting “Yiwu” (Yiwu), the world’s largest miscellaneous goods wholesaler from China as a partner

“Wanlapa Trisorat” Chief Executive Officer and President of AWC revealed that the company has partnered with many alliances, both public and private organizations. To develop the AEC Foodhouse Pratunam project, which was the original Pantip shopping center. With an investment of 6,500 million baht, it has been continuously improved to be the food wholesale center of ASEAN. both offline and online There are more than 30,000 square meters of rental space, the average rental rate for small entrepreneurs. 30,000-50,000 per month, scheduled to open for service at the end of June.

“Wanlapa” said that today (April 19) has launched the concept model. along with inviting allies from the public sector and the country’s major food producers Combining power to drive models such as the Ministry of Commerce Ministry of Industry Berli Jucker Public Company Limited CPF Global Food Solutions Public Company Limited Thai Beverage Public Company Limited Thai Union Group Public Company Limited Betagro Public Company Limited, Tipco Foods (Thailand) Public Company Limited, including chambers of commerce from countries such as China, Spain, Australia, New Zealand, Canada, including Yiwu, who develops and manages a large miscellaneous goods wholesale market. the best in the chinese world

“This model is due to the fact that sourcing raw materials for hotels and restaurants is quite difficult. Because there is no network at all, it is a pain point for buyers, which can be seen from AWC itself. Currently, it manages many hotels. procurement of food raw materials for more than 3,000 million baht per year, ”Wallapa said and said

“The ASEAN food industry has an annual growth of no less than 6.9% because it is a world-class source of imports and exports. Thailand, in particular, has an annual export of regarding 2 trillion baht and is also known as the world’s kitchen. And within 5 years, the food industry in the ASEAN region will grow at least 30% because it is a food source and a tourist attraction that has business trends. high growth”

“Wanlapa” said For “AEC Food Hostel Pratunam” operates under the concept of “INTEGRATED WHOLESALE PLATFORM FOR NON-STOP OPPORTUNITY” with a complete wholesale platform. To be a wholesale network link for buyers and sellers across ASEAN to have direct access to products from over 600 leading food operators around the world with original prices and a variety of products in 8 main categories, including frozen food, products Milk, spices and condiments, rice, kitchen utensils, snacks, tea, coffee and beverages.

And it’s not just a 6-storey building with a total area of ​​67,000 square meters. There is still land behind the building. that can be used for wholesale services Inside the building, there are many areas such as 600 shops, central or shared shop areas, event spaces or halls. Central kitchen to test raw materials or Taste Kitchen, etc.

From Pratunam, “Wanlapa” said that the next destination the company is developing the project “AEC Trade Center, Pratunam Phra In area” to be a wholesale center. with Yiwu as a partner and prototype in project development will start piloting from the food business as well It will help support Thailand as a true regional food wholesale hub.