INSEE publishes a study 30,000 centenarians in France, that’s 30 times more than in 1970! In the European Union, France is the country with the most centenarians on its territory. +15% centenarians per year on average between 2020 and 2023, a progression that would have been even faster without the Covid-19 epidemic.
The new era of Pepsi is coming. In the year in which its 125th anniversary is celebrated, the leading brand in the field of carbonated drinks has revealed a brand new visual identity system.
Designed by PepsiCo’s in-house team the new look will launch in North America this fall and globally in 2024.
The Legendary Story of Pepsi
Introduced in 1898, the carbonated soft drink produced by PepsiCo, just like its competitor Coca-Cola, is born in a pharmacy as a formula with thirst-quenching and digestive properties.
The first Pepsi-Cola logo – 1898
Developed by Caleb Bradham (originally made in 1893 and called “Brad’s Drink”), Pepsi was intended for people with indigestion or upset stomachs, even advertised to relieve dys-pepsi-a.
Newspaper Advertisement – 1908. Auto racing pioneer Barney Oldfield is the first celebrity to endorse Pepsi-Cola.
Today, Pepsi is one of the largest consumer brands in the world.
Throughout its storied history, the brand has maintained a bold mindset and a strong connection to pop culture.
From the Pepsi Challenge and reinventing the Super Bowl Halftime Show, to the creation of some of the most iconic commercials of all time featuring the most internationally renowned musicians and actors. Like the famous 80s commercial with Michael Jackson:
Furthermore, the brand continuously reinvents itself with strong and impactful marketing. Over time there have been various experiments not only at the product level. From creating TV shows to exploring Web3 to introducing exciting new beverage strains, including the latest Nitro Pepsi, Pepsi by SodaStream and the taste Pepsi Zero Sugar created to offer US consumers the best-tasting cola in the “zero sugar” category.
The series of cans currently on the market
The elements of Pepsi’s rebranding
The logo and visual identity dig into 125 years of history and incorporate modern elements to create a current and undeniably Pepsi look.
Among the design innovations we find:
– Il Pepsi Globe and wordmark come together to suit a variety of environments and emphasize distinctive branding.
– The color palette updated introduces electric blue and black to bring contrast, vibrancy and a contemporary twist to the classic color scheme. Given the continued focus on the Pepsi Zero Sugar brand, the design introduces the color black, further demonstrating the commitment to this strain.
– And typeface modern and personalized reflects the confidence and unapologetic mentality of the brand.
– Il distinctive brand evokes “ripple, pop and fizz” through movement. It also brings the rhythm and energy of music, an important part of Pepsi’s heritage.
The new logo jumps back a few generations to reintroduce the logotype within the globe icon. Approach already used regarding 30 years ago.
READ ALSO: The new simple and energetic look of 7Up
Il design Pepsi Pulse
A new key element in the identity is theintroduction of a silhouette for the can as a new identifier for Pepsi. Visual trick clearly designed to respond to the iconic silhouette of the Coca-Cola bottle, one of the most recognized in the world.
The can will appear in two versions: a photo-realistic representation and a vector interpretation.
In both cases, the new logo at the top expands slightly beyond the edges of the can instead of wrapping around, creating a highly engaging composition that allows the different visual executions to remain cohesive and recognizable.
Another detail that makes the whole graphic bold is the tab already open. Peculiar trait that activates our brain to hear that satisfying sound of a can being opened.
But that’s not all. The brand is preparing to make sparks with the introduction of new and surprising “Pulse” graphics.
A variety of combinations, including different colors and flavors.
The rebranding marks an exciting new step for the brand and will help redefine its image in the market.
READ ALSO: Coca-Cola Story: the secret of one of the most loved love brands
A 41-year-old man was electrocuted this Friday night in Santiago del Estero. The incident occurred while they were celebrating a family birthday.
The fatal victim was identified as Raúl Olivera. In the middle of the celebrations, Olivera was enjoying herself in the pool when he decided to go out and grab a microphone to do karaoke.
At that moment, according to Clarín, the team gave him an electric shock that caused his death on the spot.
Local media pointed out that the troops who worked in the place, a house located in the Almirante Brown neighborhood, of the provincial capital, reported that the event occurred due to the wet body of the victim and a malfunction in the electrical system of the device.
Last night, the bass sounds of a rave party woke up the inhabitants of Bierset, near Liège. The party took place in an abandoned hangar close to Liège airport, which belongs to SOWAER, the Walloon airport company. Despite police intervention in the past, around 2000 people were in attendance at the rave, which had been going on since midnight. It was reported that many French people from the North of the Flemings and the Hainauts were present at the party. Participants managed the party themselves, and set up prevention stands to ensure everyone had a good evening. While some were not bothered by the noise or disturbances, a young woman who lived near the abandoned hangar expressed frustration that the partygoers left their waste there and that it was hard to sleep. The local police were reportedly understaffed and unable to intervene properly.
A restless night
It was not the bells that woke up the inhabitants of Bierset (in the municipalities of Grace-Hollogne and Awans), near Liège, last night; but the bass sounds emitted by a rave party.
This type of event is not a first since the police have already intervened several times in recent years for parties at this place. Rallies also reportedly took place last weekend.
It is an abandoned hangar, near Liège airport, a former army building, which now belongs to SOWAER, the Walloon airport company. There are few houses very close but the sound seems to reach the neighboring districts.
About 2000 people participate in this rave, which has been going on since last night. The equipment was installed around midnight and the revelers arrived at 3 am “It’s scheduled until Monday eveningconfirms a participant from Tournai, but maybe the police will stop first.“Many French people from the North of the Flemings and the Hainauts are present on the Liège site.
“It was greatsays one participant, and there, we’re going to sleep a little in the car“. The party is self-managed by the participants, with prevention stands: “everything is set up so that everyone has a good evening.“
Annoyed residents
About the nuisances, the participants of the rave understand that this can annoy the local residents but here, we are in a zone, there are not really close residents” justifies another speaker. This is not really the opinion of a young woman, who lives in the neighborhood: “it makes a lot of noise, we have a little trouble sleeping and these people leave their waste there. We notified the police, they said they were taking charge of the situation, but nothing changed. They say they are understaffed.“
According to several sources, the local police, warned, would not actually have the human resources necessary to intervene. “We saw them at the beginning, there were a lot of them, but they left“, says a participant.
As the rave party near Liège airport continues into its second day, the annoyance of local residents becomes increasingly clear. While participants of the party insist that they have taken precautions to prevent disturbances, such as setting up prevention stands, some nearby residents are finding it difficult to get any sleep due to the noise. Despite the police being warned, it appears that their resources are stretched too thin to properly intervene. As the situation develops, it remains to be seen whether the party will be allowed to continue until its scheduled end on Monday evening, or if steps will be taken to halt it sooner.