When a product is enjoyed somewhere, distance absolutely does not matter. This is the proof that Moroccan handicrafts continue to give, which are increasingly attractive across the Atlantic. And the confirmation has just been administered at the beginning of the year. Indeed, in the wake of the performance of exports in this sector, worth 95 million dirhams at the end of January, i.e. +39% compared to January 2022, it is the American market which has absorbed the most. With a share of 44% of the overall volume, Americans are the leading consumers of our craftsmen’s products. Quite far behind, we find France with 15% while the Arab countries are only at 9%. A table that indicates where it is necessary to consolidate and on which front to act more.

That said, the overall distribution of Moroccan exports reveals that it is pottery that performed best at the start of the year, since it monopolized 39% of the share, followed by carpets with 23% and basketry which accounted for 11%, while traditional clothing accounted for 9%.

Admittedly, this is only the beginning of the year, it can serve as indicators for the rest of the exercise. Especially if we take into account that we are barely at the start of the launch of the second phase (2023-2025) of the sector’s development strategy adopted by the supervising department, listed under the Transformation, while the first , 2021-2022, revolved around the Relaunch. Knowing that phase III should be borrowed from Acceleration.