2024-01-21 01:00:00

Chicago Police Department of the United States reveals Muay Thai centers and schools in the United States. A total of approximately 1,724 places, accounting for the value The total industry is approximately $1.25 billion. The state of California has the most, showing movies, documentaries, and social media. There is an important influence that helps push the sport of Muay Thai to become interesting in the US market.

Office of Overseas Trade Promotion, Chicago (OCT), USA reported that Muay Thai market in the United StatesIt is the primary popularity of foreign martial arts that have spread in the United States. There are currently a number of Muay Thai centers and training schools in the United States. There are approximately 1,724 locations throughout the United States. value The total industry is approximately $1.25 billion.

byCalifornia has the most Muay Thai centers and training schools in the United States. The total number is approximately 331, followed by Texas with 183, Florida with 135, New York with 112 and New Jersey with 83.

Only in the area under the jurisdiction of the Overseas Trade Promotion Office in Chicago, there are a total of 247 Muay Thai centers and schools, accounting for 14.33% of the total in the United States. Illinois has the most with 59, followed by Michigan with 28, Ohio with 28, Oklahoma with 20 and Wisconsin with 19.

However, it is worth noting that most Muay Thai centers and training schools in the area are managed and owned by foreigners who are fond of the art of Muay Thai and have practiced Muay Thai in most of Thailand, while the training centers and There are very few Thai-run and owned schools. In addition, most centers and training schools teach a variety of martial arts, not just Muay Thai.

forMarket value of boxing-related products in 2023: The United States imported boxing-related products with a total value of 151.60 million dollars. Decreased by 8.50% compared to the value of imports last year. Most of the imported products include boxing shorts, gloves, and head protection helmets. and other equipment, etc. While importing goods related to Muay Thai from Thailand, the United States imported a total value of 894 hundred thousand dollars, a decrease of 17.53% compared to the previous year.

byMost of the imported products are equipment for boxing. such as gloves, lures, sandbags, and other equipment, followed by boxing shorts and boxing oil, etc. This is a group of products related to the sport of Muay Thai that may have an opportunity to expand the export market to the United States. Can be divided into 3 groups as follows:
1. Group of equipment and protective equipment such as gloves, lures, head protection helmets, hand wraps, sandbags, handbags, and mouthguards, etc.
2. Sports clothing group, such as boxing shorts, boxing shirts, auspicious robes, and shoes, etc. 3. Massage oil group, such as boxing oil and compress balls, etc.

Mrs. Suprathana Kamonvej, Director of the Office of Overseas Trade Promotion in Chicago said Muay Thai sportIt is a sport in the martial arts group that is well known andIt has clearly grown in popularity among Americans. byMedia factors through various channels, movies, documentaries, and social media.There is an important influence that helps push the sport of Muay Thai to become interesting in the market.

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Also Convenient transportation factorsThis allows Americans to travel comfortably at a much lower price. As a result, Americans who have traveled to Thailand and have directly experienced the sport of Muay Thai have been inspired to become more interested in practicing Muay Thai.

The trend of popularity of Muay Thai in the United States isOpportunity for Thai entrepreneurs to expand the export market for products related to Muay Thai. such as equipment and protective equipment product groups Sports clothing product group and massage oil product groups, etc.

However, there are many Muay Thai centers and training schools in the United States. But most of them are trained and owned by foreigners. Therefore, it is more important to support and push Thai entrepreneurs with potential to expand their market to set up operations in the United States.

In addition, building a foundation of teacher standards Including increasing the number of Muay Thai trainers that meet standards to support concrete market expansion will help the sport of Muay Thai to penetrate the US market. sustainably

As for the promotion of the Muay Thai market, it is considered that the organization of competitions should be considered. (Tournaments) The sport of Muay Thai at both the amateur and professional levels in the United States. Continuously helping the sport of Muay Thai become more interesting and popular.

In addition, support and create opportunities to promote the sport of Muay Thai through various potential media channels. continuously such as movies, television, print media social media and various festivals It will help increase the opportunity to expand the Muay Thai sports market. In addition, co-sponsoring competitions with other types of martial arts. that are popular in the United States, such as Ultimate Fighting Championship or UFC and Mixed Martial Arts, etc., should help support the sport of Muay Thai to be more accessible to Americans.

Although the value of imports of Muay Thai-related products from the United States Last year, it slowed down compared to the previous year, partly due to the large amount of inventories in the market together with the factor of the economic slowdown in the United States.

“It is expected that the trend of importing products this year will improve. The supporting factors come from the behavior of American consumers who are interested in taking care of their health, which should help increase the number of people interested in practicing Muay Thai. together with the state of the US economy which is likely to improve this year. The policy to support public relations in the form of soft power will help increase import value indirectly as well,” stated the Director of the Chicago Board of Trade.

For Thai entrepreneurs who are interested in exporting products related to Muay Thai, they should study and follow the rules, standards, and requirements of each product in order to reduce trade impacts that may occur.

In addition, the development of interesting new product designs, especially clothing products. The interesting sport of Muay Thai includes setting up a business or collaborating with commercial partners in the United States. To support the market, it should help entrepreneurs to penetrate the Muay Thai market in the United States more, such as Mongkol Muay Thai Company located in San Diego, California, and Fairtex Boxing Gym, etc.

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